Marketing Management
Sky High Advertising
Total des années d'expérience :17 years, 4 Mois
Creating strategic marketing and PR campaigns for prospective and existing clients
Market research on client’s brand presence
Research on competitors marketing approach
Creating new brand awareness angles for client using research as indicator of relevance and importance
Media placement strategy planning for applicable and specialized media schedule to client specifics
Community management of all digital media
Developing & converting online communities into consumers
Activation conceptualization suited to marketing strategy
Copywriting and editing of marketing materials
Conceptualization of public relations, marketing and design campaigns
Blue chip clients:
AstraZenica
Betadine
MundiPharma
Nestle
Medical Village
Selevision
GPSSA
ADEHS
Omniyat
Mobily
Wyeth Nutrition
Pureti
Conceptualization & strategy planning of campaigns suited to clients’ specific needs
Planning, implementation and overseeing production of advertising campaigns
Working with international media agency - CARAT - on negotiating media schedule for clients
Copywriting and conceptualization of advertising campaigns suited to specific project
Writing and editing of client newsletter
Writing and editing of press releases
Appointing capable and professional service providers to assist in campaign
Production Management
Pin point areas that need focus on specific project and ensuring issues are addressed if necessary
Creation and execution of project work plans and revive
Overseeing quality control throughout project life cycle
Liaising with client regarding ideas and suggestions
Event planning and co-ordination
Blue chip clients:
General Motors South Africa
Nelson Mandela Bay Municipality
NMMUniversity
Intsika Yethu Municipality
Alfred Nzo District Municipality
HELLA
Auto Armor
Usifast Transport
Liaising with clients, media and suppliers prior and during events
- Writing and checking of press releases
- Writing and checking editorial and advertorial copy
- Facilitating photo shoots
- Organising celebrity guests
- Set-up of Public Relations plans
- Handling bookings, including press and media
- Maintaining and checking application of Corporate Identity
- Editing and writing of articles for quarterly newspapers
- Event co-ordination
- Media Relations
Clients included:
- SPAR Western Cape
- Somerset College
- Napier Winery
Events coordinated
SPAR Women’s Challenge (2008, 2009, 2010)
SPAR Women’s Breakfast (2008, 2009)
SPAR Charity Golf Day (2008, 2009)
SPAR Western Cape members meetings and Annual General Meetings (2008, 2009, 2010)
SPAR Western Cape ‘Win-A-Car’ competitions (2008, 2009)
Western Cape store launches (2008, 2009, 2010)
Student liaising
- Advertising of University events for School of ICT
- Providing support for students with regards to exam material or lecturer liaising
Events included:
- Project Day
- School of ICT Golf Day
- School of ICT Project Day
- Faculty Fair
- Orientation for first years
- Communication Networks Student Social
- Global information Systems Student Social
- Working World Extravaganza