CHIEF COMMERCIAL OFFICER
Arloid Automation
Total years of experience :10 years, 1 Months
Develop and execute global commercial strategy. Lead the organisation into new territories, build high performing teams in key markets
and expand partner networks, Define go to market strategy and gain market leader position. Achieve planned cashflow and assist with
Series A fundraising and investor relations. Be responsible for the short and long term strategy & own the P&L.
• Took the company from pre-revenue stage to £7m ARR
• Built efficient sales teams in UK, Singapore, Dubai & Thailand
• Entered new markets: USA, Germany, China, KSA & Kuwait
• Became the market leader in the MENA region
• Created and led Customer Success, Operations, Sales and Global Partnership functions
• Defined business processes, systems and procedures for onboarding functions
• Heavily involved in company's strategic planning, product roadmap and brand positioning
• Expanded Global Partnership Program and grew its network into a number of new countries
15 years of experience in SaaS, prop-tech and revenue generation in senior leadership positions. Extensive exposure to investor
relations and fundraising from pre-seed to Series C.
I thrive in creating solid processes and building world-class commercial teams in start-ups and scale-ups. I possess a strong track
record of commercial success with achieved ARRs of up to £200m, growing and managing best-in-class sales teams and
overseeing international expansion in multiple organisations.
Specialties: SaaS, GTM Strategy, Fundraising, P&L, Sales Coaching, Commercial Strategy, Customer Success, Investor Relations
Change the business model of the company. Lead technology change, ensuring scalability and efficiency via tech solution capable of
connecting multiple distribution channels across varying verticals. Reorganise the team in light of COVID19. Expand the supply in key
markets.
• Navigated the company through COVID19, retaining its market status and maintaining core business relationships
• Implemented agency booking engine enabling scalability with 30% of the original headcount and reduced operational issues
• Reevaluated GTM strategy, assembled and led BD teams in key markets (Thailand, Japan, UK, Egypt, Dubai), expanding supply
in key markets and improving product price competitiveness
• Formed a number of strategic technology and distribution partnerships, resulting in reduced tech costs, new API connectivity
across hotel, villa, tour and airline verticals and ensuring better scalability potential
• Automated most business processes and connected supply and distribution functions
Build and lead the commercial division in the UK for market entry of a SoftBank backed unicorn. Establish teams, systems, structure and
processes able to sustain multi-million pound portfolio of hotels. Lead the commercial success of the organisation.
• Became a key part in company's rapid expansion in the market in 80 UK cities and 350+ hotels under management
• Headed revenue management teams in 5 offices and a growing portfolio with a combined turnover of £200m
• Conducted commercial trainings and workshops for 250+ BDMs and Operations Managers
• Led the design, development and deployment of auto-pricing software handling over 20m daily pricing changes across 10, 000
hotels globally
• Defined best practice commercial playbooks in the UK and actively took part in OYO global expansion efforts whilst ensuring
commercial alignment across UK, Europe and US operations
Account-manage a large portfolio of hotels, villas and apartments. Support EMEA market with data insights. Ensure full product
adoption across the portfolio.
• Took ownership of analytical projects supporting UK, Italy, Germany, France & Spain
• Managed a combined portfolio of 700+ hotel partners, consistently exceeding revenue and production targets
• Ensured price competitiveness of Agoda's product via extensive revenue and pricing work
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