VP Operations
Middle East Internet Group
Total years of experience :11 years, 1 Months
Changing the way Iran commute.
Snapp is the first and leading mobile and web-based ride-hailing platform in Iran. Its mission is to enhance the effectiveness, efficiency, and quality of urban transportation in Iran, through exceptional software and service capabilities. The prospect of this business is very bright, and with its current speed, soon it will be the biggest E-commerce company of the Middle East .
As the VP of Operations, I am dedicated to providing solutions that satisfy organization’s goals.
Responsible for provides the strategic vision and leadership that drive the operational process, productivity, efficiency, and bottom-line improvements and solving complex strategic, innovation and the best customer experiences to drive growth, through carefully planned strategic operations.
Equally responsible for managing everyday operations, quality and safety, setting strategic goals, supervising and motivating staff, and implementing organizational policies.
Roles & Responsibilities
• The owner of the P&L of the south region. Heading the Sales, Product, Operations, and Marketing to ensure flawless day to day business activities
• Custodian of the OLA mobile App for Auto category for the South India ( Tamilnadu, Kerala, Karnataka, AP )
Sales
• GMV - Target Daily ( 90 % Target Achieved )
• Weekly Review with the sales team to ensure the required supply onboarding are done( 90 % Target Achieved )
• Ad sales generation - Inside Auto Branding ( Rs 2, 00, 000 Revenue- Weekly Achieved )
• Vehicle Sales - Bajaj Tie up ( 10 Vehicles Weekly)
Product Management
• Customize the Mobile App for both the customers and the supply partner based on local regional needs
Successful Product Enhancements
Customer Experience Enhancements
• Successfully implemented Cancelation Reduction Algorithm based on drivers past cancellation and drivers preferred drop location
• Developed Navigation System( Map Integration) to help drivers/customers to effectively find destinations
• Implemented Customer feedback and drivers Feedback algorithm to better customer/ Drivers Satisfaction
• Reduced Customer Wait time by Reducing the booking Radius ( 35 % Drop in Customer Cancellation)
Supply partner Experience Enhancements
• Based on demand Implemented Peak Pricing Algorithm to Increase revenue(15 % Increased Revenue )
• Simplifying the Driver app to an extent that the driver community can use a smartphone/ Mobile App
• GO Home Feature - Only Booking en route to the drivers home is relayed to the Driver App( 20% Driver Cancellation Reduction )
• Reduced cost of SMS/IVRS to Parter by developing a Successful InApp Ticker and Video Notification . Which served as an effective Communication tool and reduced Telecaller dependancy
Marketing
• Planning and executing ATL/BTL activities within budget to ensure maximum reach and conversion
• Customer segmentation based on frequency of usage and plan to increase frequency with minimal discounts
(Reduced discount burn by offering different coupon codes for different segment )
• PR activity planning along with the central PR team -\{ Women Drivers PR on Women's Day \}
Social Media / Digital Space
• Monitor and plan news to be shared on the Social Media Pages ( Facebook, Website )
• Some major success campaign ( 60 Years Auto campaign, Independence Day Campaign, Ola Boat Campaign )
• Mobile App Promotion / Delight/ Prizes - Create Word of mouth by capturing the pulse of the city
Marketing Campaigns effectiveness
• Daily management and optimization of each service's campaigns to ensure success metrics are achieved
• Managed Quarterly Budget of the tune of 1.5 Crores
• Effectively acquired 10000 New Customers Weekly to the Platform
Customer / Supply Partner Query - Complaints handling
• Migrated complaints and query of customers from mail/calls through Fresh Desk integration
Achievements
• Formulated and executed the Ola Boat campaign that became a sensation( Created a PR worth of 5 Crores )
• Build the business from Scratch, Growth from 1000 Transactions to 30000 Transactions per day in 8 months
• Profitability: Created the first profitable business for OLA Cabs
• Crisis Management :Post Chennai Floods Resurrected the business in 1 month
Team Size: 3 Members
Sales - Delhi NCR Region (Apr 14 to Present)
• Responsible for a Turnover of 10 crores -> Target FY 14-15
• Formulating sales plan in consultation with business heads and provide a detailed beat plan to the team
• Managing and Engaging -> KEY ACCOUNTS in the Delhi NCR Region
• Developing new Dealers /Channel Partners to Increased Market Penetrate & Entering New Accounts
• Product Management -> Kardex Remstart ( Automated Storage Solution Product->Vertical lift Systems)
• Liaison with the overseas business (German Partners-Kardex Remstar) partner for data, technical support and joint market development activities
Marketing - Chennai (June 13 to March 14)
Channel Development
• Organized Dealer Contact Program and visited 100 dealers from all across India
• Carried out dealer study and implemented Dealer Manual to mitigate problems faced by dealers
• Implemented KDM (Key Dealer management Dairy) to facilitate field working
• Set up Help Desk for dealers
Marketing Communication
• Identify potential events and exhibitions that would be a good platform to showcase the application of GSS products. Develop the concept by working with CFT and Agencies and participate in the chosen events & exhibitions (Ex CeMAT and CII conferences)
• Preparing catalogs, case studies, references, application based PPTs
Market Analytics & Research
• Identifying key variables of interest to the decision makers in the department.
• Conducting competitor analysis & competency mapping for keeping abreast of market trends
• Conducted CSI study in co-ordination with IMRB
• Real time easy to use dashboard where implemented using Tableau Tool
Digital Marketing
• Custodian of Godrej Storage Solution Website (www.GodrejStorageSolution.com)
• Monitor the Website Visits, Content Manager, Ensure a Healthy Online Enquiry Generation
(Using Google Analytics)
• Created a Linked Group For Godrej Storage Solution to connect to Key Decision Makers
Other Activities:
Part of the Business Excellence team to implement EFQM model for Marketing Function in GSS
May '12 - Jul '12 IDBI Bank Ltd., ICG, Chennai
Management Trainee
Role: • Analyzed and evaluated the challenges faced whilst funding a Power Project
Project Highlights
• Analyzing the funding cycle for Power Projects
• Evaluating constraints that can negatively impact Bank interventions
• Proposing a funding structure, weighing in the impact analysis of multiple constraints.
• MBA (Marketing & Finance) from Bharathidasan Institute of Management, Tiruchirappalli in 2013 with 76%
• B.E. (Electronics & Communication Engineering) from Sri Venkateswara College of Engineering, Sriperumbudur, Anna University in 2011 with 64% • 12th from SBOA Matriculation higher secondary school, Chennai, 2007, with 88%