Marketing Manager
TransTech
Total years of experience :7 years, 9 Months
General
• Developed the digital strategy, its pricing and analysis, and performed ongoing business analysis to drive the brand performance.
• Prepared work plans, established marketing strategy, conducted evaluation and control via reports
• Conducted market surveys to define target audience, constructed forecasts and budgets
• Measured campaign results and engagement metrics to optimize for growth
Website
• Completely redesigned TransTech website by creating video, photo and text content
• Originated an effective UX/UI strategy, as well as use a customer funnel process that led to conversions and enhanced customer experience
• Introduced Live Chat, Facebook Pixel, Google Analytics, etc. and optimized it further by using customer relationship management (CRM) techniques
• Created, grew and maintained segregated mailing lists by implementing newsletter signups on website
Search Engine Optimization (SEO)
• Created numerous company pages on social media platforms and websites to organically grow the company's online presence
• Wrote new, original and interesting content that was then shared through all channels
• Created back links for the website that led to a high citation flow and domain authority
Advertising
• Created Google Adwords account and shortlisted cost-effective keywords
• Created call to actions and positioned the advertisements strategically that lead to relevant landing pages
• Invigilated the ads to further filter the ads posted by comparing cost per click and return on investment
• Used the segregated lists to target customers by sending relevant newsletters via Mail Chimp
• Created photos and videos using Photoshop, Illustrator, Movavi and Final Cut Pro to use for advertisements
• Effectively used photos, videos and text content to laser target potential clients on Facebook with the use of Pixel
• Cold called over 80 clients a week and created a robust pipeline of sales
• Exceeded and nearly doubled weekly targets of trials given to clients
• Visited 100 showrooms and convinced more than 50% of them for a trial during sales blitz/ad campaigns
• Used SPIN sales strategy to acquire explicit needs from client and then cater to those needs through dubizzle car packages
• Uploaded more than 100 cars for clients who did not utilize their trials in order for them to demonstrate the value in the trial
• Analyzed competitive products and outlined key benefits of dubizzle packages against theirs
• Coordinated with marketing manager to implement marketing campaigns in my territories to boost sales
• Reported macro and micro numbers to line manager on a weekly basis
• Formed and shared SWAT Analysis diagram with upper management in order to recognize current market situation, and proposed short and long-term solutions to challenges
Redesigning information collection documents used to analyze banking solutions
Collecting various customer facing information amongst different departments
Coordinating and managing the team
Management Major: Leadership, Organizational Behavior, Cross Cultural Management, International Business, Human Resources Management, Entrepreneurship, etc. Marketing Minor: Marketing Research, International Marketing, Brand Management, E-Commerce, Marketing Strategy, Business Marketing, etc.
Business Studies Economics Mathematics
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