General Manager Sales and Marketing
Master Group of Industries
مجموع سنوات الخبرة :25 years, 10 أشهر
Developed and launched integrated, multi-channel print, catalog, web and direct Sales & marketing campaigns that propelled sales from 2.5 Million to a projected 9.5M by 2010 year-end.
Market launch of 6 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating 10.7 M in annual sales.
Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively. Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.Responsible Supervise and handle all Pakistan offices as well as Supervisors and Managers. Responsible for meeting budgetary and sales targets through motivating and developing staff, consistently achieving and surpassing Key Performance Indicators
Reporting to the CEO with responsibility for operational and people management.Controlling Operational/Sales activities and short term projects in corporate clients like.Controlling management accounts with attention to essential criteria for net profit, including sales, shrinkage, wages, write-off, cash control and store expenditure.
Monitoring and controlling store compliance in all areas, including customer care, effective planning, staff training and development, organization and time managementSupporting management and staff to help create their own successful and productive team and become effective team leaders
Maximizing every sales opportunity by promoting the highest standards of customer care and recognizing potential development and training opportunitiesCommunicating daily with Customer Support Centre functions - Buying, Retail, Finance & Distribution -
Served as REGIONAL BRANCH MANAGER in HAIER and managing the sales of Rawalpindi and Islamabad region.To achieve the maximum share of market sales by implementing the right strategies and planes in the market.To ensure proper communication with Sales Manager, arrange the meeting and feedback it to the Central Desk Customer To perform business potential analysis of the region to facilitate in achievements of sales targets.To ensure achievement, monitoring and reporting of annual sales targets.To ensure collection of receivables with emphasis on credit limits with accountability.To ensure new product introduction, launch plan implementation in liaison with other departments. To conduct the customer satisfaction surveys and maintaining sound customer relationship.To ensure development of strong market network while conducting regular meetings with Dealers and Customers.To ensure that branch should achieve all sales targets and develop the strategies to facilitate the goals achievements.To ensure that all reports send to the top management on time and error free as per policy.To contact Dealers or Contract Workshops on regular basis and maintain the proper record for to and send it to Central Desk Customer Services.To check all system documents, in case of error take corrective and preventive actions with consultation of Central Desk Customer Services.To check monthly budget consumed and take necessary measures for controlling it.To ensure service and sale center environment is healthy and all safety precautions are followed.To ensure that all staff members are adequately qualified and experienced in their relevant discipline to perform the duties in satisfactory manner.To educate, train and motivate the staff members for the implementation of ISO standards and procedures. To monitor ware house activity and try to operate at optimum reserve stock by avoiding piling of store items.To improve and maintain good practices to improve relation ship with dealers.
Served as Assistant Branch Head in DAWLANCE and managing the sales of Rawalpindi and Islamabad zone.To achieve the maximum share of market sales by implementing the right strategies and planes in the market.To ensure proper communication with Sales Manager, arrange the meeting and feedback it to the Central Desk Customer .
Worked as Territory Manager for 6 and half year in Islamabad.
Responsibility was to promote their new specialty product“ZOMIG” for the migraine patients.
I had achieved the highest sale of newly introduced medicine for “MIGRAN” patients named “ZOMIG” (zolmitriptran) on Pan Pakistan level.
Achieve highest sales of ZOMIG in my team and on national level.
Achieved S&SHE appreciation of working without any incident or injury in the field in ICI.
Inclusion of ZOMIG in PTCL dispensary Rawalpindi.
Waiting for the result of MBA.