Ph.D. Marketing | Assistant Professor
Muhammad Ali Jinnah University
Total years of experience :19 years, 0 Months
Conduct regular sessions of Business Management courses for Bachelor's, Masters, and MS students.
* Digital Marketing
* Data Analytics
* Brand Management
* Strategic Marketing
* Marketing Management
* Consumer Behavior
* Service marketing
* Sales Management
* Customer Relationship Management
Course Coordinator:
*Principle of Marketing
*Strategic Marketing
As a course coordinator, I perform an important role of quality assurance in delivering courses at Mohammad Ali Jinnah University.
This role demands to coordinate with various other faculty members for course planning, course design, development, delivery, and selection of education resources to help the faculty members furnish the learning outcomes.
Overall, my responsibilities include maintaining quality and consistency in multiple sections of the courses delivered.
* Planning research projects semester-wise
* Organizing research projects assessments
* Liasoning with industry professionals for research
commercialization
* Providing research Interests to various degree
programs
* As a graduate research assistant, I was officially appointed on a research project awarded by the Malaysian Government.
* My job description included identifying sources of data, meeting participants of the research study, recording data, transcribing the data, and reporting it to the Project Head!
• Spearhead Digital Marketing for US-based firms.
• Build synergy among Analytics, Content Marketing, Social Media and SEO.
• Manage legal brands for awareness and competitive edge.
• Design Marketing Strategies to optimize revenue in high velocity markets.
• Conduct Competitor Analysis for IMO, Local Media and Web-Presence.
• Manage Business Intelligence efforts of clients.
• Generated Marketing Material for In-house Apparel
Websites.
• Created Captivating Content on Fashion Products
for U.S. buyers.
• Blogged on Clothing Websites.
• Crafted Keyword Enriched Articles for Referral
Traffic.
• Devised Online Content Marketing Strategies.
• Developed and launched multi-channel Web and Direct marketing campaigns to propel Sales.
• Managed marketing efforts and underlying team for high end web-based products.
• Led Web Content and Layout development of support sites.
• Led the market launch of online training tools for Project Managers.
• Gathered market insights to launch a new product for US based clients.
• Crafted Blogs, Training Materials, Product Catalogs and Direct Marketing Material to stimulate sales.
• Performed consistent Consumer Research to realign marketing plans and goals.
• Generated consistent revenue with a higher client satisfaction rate.
• Assisted in running Customer Service operation using previous experience effectively.
• Coordinated with the HR department to find resourceful employees.
• Coached employees to improve their interpersonal and soft skills.
• Planned and conducted Soft Skills trainings for CC operations.
• Conducted ESL Workshops for corporate clients.
• Trained Internal Staff for effective communication for international markets.
• Personally instructed over 100 trainees for English proficiency.
• Participated in CDGK Training Programs for the Youth of Rural Sind as a CC Trainer.
• Began as International Marketing Executive and was promoted to Quality Analyzer.
• Helped in training new and existing CSRs and TSRs.
• Quickly and effectively solved customer service challenges.
• Conducted and maintained quality control procedures.
PhD. Marketing - Brand Engagement
M.S. (MBA) Specialization: Consumer Behavior, Brand Management, Sales Management
