REGIONAL MARKETING MANAGER FOR MENA & ASIA
TNA Solutions pty ltd
مجموع سنوات الخبرة :9 years, 7 أشهر
• Leading comprehensive marketing initiatives across MENA and Asia, aligning with sales objectives.
• Innovating and executing diverse marketing campaigns including field events and targeted efforts for sales leads.
• Fostering partnerships with sales teams for targeted marketing strategies.
• Utilizing CRM analytics for marketing insights, campaign personalization, and monitoring industry trends, market shares, and sizes.
• Managing field marketing events, budget allocation, and ROI communication
Led a comprehensive range of marketing and communication activities across the IMEA region, encompassing product launches, customer engagement trips, events management, and strategic PR campaigns.
Spearheaded internal communication initiatives, significantly enhancing team collaboration and the efficiency of information flow within the organization.
Developed and implemented innovative marketing strategies, successfully elevating the visibility and market penetration of Grundfos products and services.
Managed and optimized regional marketing budgets, achieving substantial cost savings while maximizing return on investment.
Executed highly successful events and trade exhibitions, nurturing enduring client relationships and fostering brand loyalty.
Attained an impressive 35% MQL-SQL conversion rate through seamless offline and online campaigns, resulting in exceptional lead generation results.
Achieved above-average open rates of 18.4% and an impressive CTR of 3.2% for EDMs, delivering compelling content across diverse channels including PR, social media, and the website.
Successfully executed effective paid social media and display ad campaigns, boosting brand visibility and reaching target audiences with precision.
Led the development and monitoring of high-impact webpages for specific campaigns, ensuring success in the competitive online landscape.
Orchestrated successful PR and media activities, including online and offline events, trade exhibitions, product launches, activations, and trainings.
Devised strategic communications plans, enhancing brand reputation through seamless internal and external messaging.
Collaborated closely with Sales and Sales Development Teams, contributing to comprehensive marketing and communications plans aligned with business objectives.
Cultivated strong partnerships with distributors and partners, crafting targeted marketing approaches specific to their locale, fostering mutually beneficial relationships.
Leveraged data-driven insights to constantly monitor and measure performance through relevant KPIs, driving continuous improvement in marketing strategies
Managed PR and Media activities, achieving an impressive 62% Share of Voice (SOV) and outstanding 1:56 ROI, surpassing industry standards.
Led Social Media initiatives (paid and organic) for Gulf and Middle Eastern countries, driving an extraordinary 201% increase in web traffic from Social Media platforms.
Produced engaging digital content, including social media posts, website materials, EDMs, press releases, case stories, videos, and a key projects book, bolstering Grundfos' brand presence
Spearheaded brand marketing across the Middle East, strategically positioning Grundfos as a reputable water and energy company, elevating the brand beyond its pump manufacturer identity.
Orchestrated 15 impactful online and offline events, including product launches, activations, and seminars, achieving exceptional customer satisfaction scores of 100% based on feedback surveys.
Effectively managed budgets for four branch offices in the Gulf and the Middle East, optimizing resource allocation and ensuring cost efficiency.
Streamlined customer trips to Grundfos factories, implementing efficient processes that achieved remarkable cost savings of at least 51%
Engaged in a broad range of PR and marketing activities for various clients, ensuring effective communication strategies and positive media relations.
Conducted extensive media monitoring for clients and competitors, remaining abreast of industry trends and developments.
Delivered timely and comprehensive media intelligence reports, supporting clients' strategic initiatives across multiple sectors, including government, finance, real estate, retail, and healthcare.