Ekaterina Rykova

• Strategic content planning: built the brands Instagram presence from
scratch, including a content calendar and consistent posting cadence
• Data-driven mindset: designed a custom analytics dashboard to turn
engagement data into clear, actionable insight
• Relationship building: developed an influencer outreach plan that
grew local brand awareness

• Strategic thinking: shaped marketing plans centered on social impact
and long-term audience engagement
• Creative storytelling: produced content that connected emotionally
with a discerning, design-focused audience
• Cross-platform ownership: managed a consistent brand voice across
Instagram, Facebook, and LinkedIn
• Initiative: ran email marketing and donor engagement campaigns
end-to-end
• Analytical rigor: turned campaign performance data into reports that
shaped future strategy

• Composure under pressure: managed 120+ daily guest inquiries via
chat, phone, and email without compromising quality
• Reliability: maintained fast response times and consistent service
across Booking.com and Airbnb
• Team contribution: supported client retention and satisfaction, and
helped onboard new team members