Kate-Lynne Wolmarans

As Group Editor of ITP Media Group's Business division, I oversee the publications within the Middle East's construction, energy, technology, logistics, defense, and supply chain sectors. My role consists of guiding editorial direction, providing content leadership, and offering industry insights. My responsibilities involve steering a skilled team of writers, editors, designers, and content creators to ensure the consistent delivery of content across an array of titles. These include:

• Construction Week Middle East
• Construction Week Saudi
• CW Property Middle East
• Oil & Gas Middle East
• PMV Middle East
• MEP Middle East
• Utilities Middle East
• Edge (formerly itp.net)
• Facilities Management Middle East
• The Aviator Middle East (formerly Aviation Business Middle East)
• Logistics Middle East
• Defense & Security Middle East
• Finance Middle East
• Law Middle East
• atlas by Etihad Airways

Key Highlights:

• Grew the B2B group’s organic digital traffic by 157 percent in just three months
• Rebranded ITP’s first and oldest publication, itp.net to edge
• Rebranded Aviation Business Middle East to The Aviator Middle East
• Led the print redesign of all 11 business titles
• Led the editorial and design of two client coffee table books in Q3, 2023
• Secured Etihad Airways as part of ITP Customer's portfolio
• Launched Finance Middle East
• Launched CW Property Middle East
• Launched Law Middle East

Event producer for international branded celebrity partnerships, IP events and festivals in the MENA region including the Steve Harvey Celebrity Golf Event, FuelFest Arabia with Tyrese Gibson, and the World Football Series, featuring leading retired international football legends. PR, marketing and social media strategies for OWSC and its joint ventures including MELT Middle East, co-owned by US entertainer and entrepreneur Steve Harvey. Creating the branding and online presence (website and social media channels) of three companies i.e., OWS Capital Investments, Platform Health Club and MELT Middle East. Securing international and regional talent for high profile events and projects such as the Abu Dhabi Grand Prix 2021, the Riyadh International Book Fair 2021 and Gamers Without Borders 2021.

Conceptualized, produced, and developed branding for inaugural Emaar YouTube shows: Good Morning Downtown, Good Evening Downtown, Downtown Sport with Dwight York. Produced daily shoots and secured talent, ranging from international and regional celebrities to regional micro and macro-influencers and business moguls, for Emaar’s core Arabic YouTube talk show, Good Evening Downtown. Produced dedicated Emaar Properties shoots. Devised PR strategies and wrote press releases for Emaar Properties and Emaar’s sister companies, noon and Namshi. Collaborated with the JES Media social media team to create content for select Emaar accounts: Emaar Properties, The Dubai Mall, Vida Downtown.

Relaunched POPSUGAR Middle East after a six-month regional discontinuity. Introduced new sections and coordinated with POPSUGAR US to ensure that all new content followed international brand guidelines. Devised and implemented editorial and social media strategies across the brand’s Arabic and English websites. Reduced the brand’s bounce rate from 48 percent to 31 percent. Secured an average organic monthly readership of 300, 000 - a 20 percent increase from previous years. Interviewed international stars, including Tones and I, Huda Kattan, Maria Tash, and regional celebrities such as Asmaa Galal, Salma Abu Deif, and Abir. Planned, produced, shot, and edited dedicated editorially driven social media videos and launched the brand’s first ever IGTV series. Developed and maintained productive PR relationships with brands such as, but not limited to, Huda Beauty, Netflix, Warner Brothers Music, Front Row Entertainment, Sephora, Dolce & Gabbana Beauty, Apple TV+, Apple, and DKNY with editorial collaborations. Implemented social media strategies for the publishing house’s high-profile brand events such as Vogue Arabia’s Second Anniversary Party and the Vogue Arabia x Will Initiative event, held in partnership with UN Women. Lead the digital launch of Wired Middle East. Trained the wired.me team to upload articles using the best SEO optimization and Google ranking practices.

Developed and implemented social media and editorial strategies which entertained readers and attracted commercial clients. Developed visual concepts and storyboards for commercially driven video shoots. Created content and promotional strategies for Cosmopolitan Middle East and Ahlan!’s social media platforms; Facebook, Instagram and Twitter. Researched, wrote, edited, and published trending short news stories and long tail features for Cosmopolitan Middle East’s and Ahlan’s online platforms. Secured commercial campaigns with Dyson, Fitbit, Nike, Huda Beauty, Fujifilm, Pandora, Vox Cinemas, and Victoria’s Secret PINK. Secured, implemented and managed commercial campaigns for dedicated brand award ceremonies. These included the Cosmo Beauty Awards and Cosmo Bachelor of the Year Awards, with Alfa Romeo, Foreo, and The Make-Up Studio being a few of the events headline sponsors. Brand ambassador for core brand events such as Cosmo on Tour and Cosmo Be the Boss.

Wrote, edited, and published trending news and features according to SEO and Google ranking standards for the website. Complied, edited, and sent daily newsletters. Secured brand partnerships and commercial campaigns with UNITE with Tomorrowland, Dubai Jazz Festival, BASE Dubai, WHITE Dubai, Apple, Netflix MENA, and the Al Tayer Group. Managed and promoted ShortList Dubai’s social media platforms; Facebook, Instagram, and Twitter. Contributed to in-depth features, lifestyle reviews for Shortlist Dubai’s weekly print publication.

Wrote news stories, lifestyle features and cover stories, many of which were syndicated across the brand’s international sister publications (HELLO! UK and HELLO! US). Interviewed A-list stars, local entrepreneurs and UAE socialites for the weekly print publication. Assisted on the art direction of key sections of the magazine. Liaised with the editorial and production team to ensure the smooth-running of the production schedules. Devised and delivered the successful relaunch of HELLO! Middle East’s Facebook page.