Head of Marketing Northern, Eastern, Southern Europe and MEA (NES)
Teradata
Total years of experience :13 years, 6 Months
NES area (Northern, Eastern, Southern Europe and MEA - Growth market) Marketing and Communications
management with a focus on Russia, Turkey, Nordics, Benelux:
'''' Regional go-to-market strategy development and implementation, KPI's;
'''' Planning and budgeting for a large market;
'''' Defining lead generation and go-to-market strategies for multiple countries to deliver qualified
leads to the sales teams to convert into revenue as well as supporting existing business with crossand
up-sell activities to nurture a client base;
'''' Hire, appraise, supervise, develop and support a team of 4 marketing professionals/interns in
Nordics and Benelux;
'''' Agencies, Suppliers management,
'''' Market development in Russia (Field marketing management);
'''' Integrated marketing campaigns execution, online and offline, digital marketing, Inbound
marketing, social marketing, events;
'''' Partner Marketing support, maintaining contacts and establishment of joint marketing activities
with MSPs, influencers and marketing associations;
'''' PR, Internal & External communications planning and execution;
'''' Evaluating, measuring and reporting the impact of the marketing activities on the NES area;
'''' LT membership.
Key Achievements:
'''' NES Marketing establishment, New business opportunities in the Area;
'''' Outstanding pipeline development and lead generation, opportunities created, first deals;
'''' Digital Marketing Center Launch in a Virtual Datacenter in Russia;
'''' Increased Awareness, Brand visibility;
'''' Market development, strategy development, team-building.
Expandi Group co-marketing outsourcing - NetPartnering / OnChannel
Areas of responsibility:
Senior account management for Cisco and IBM business partners (>40) in Russia and CIS:
'''' Strategic relationship-building;
'''' Setting up the project management process;
'''' Vendor's marketing and business development programs deployment;
'''' Channel partners communication, negotiation, relationship building;
'''' Channel business partners marketing consulting, budget & activities planning (offering dedicated
sales and marketing expertise, comprehensive range of value-add services with increased efficiency
and ROI visibility)
◦ digital/online and integrated campaigns, telemarketing campaigns, events;
'''' Co-Marketing, Channel Marketing, Direct Marketing, Digital Marketing, Lead Generation,
Social Media Marketing, B2B Telemarketing, Technology Demand Generation.
Key Achievements:
'''' Outstanding pipeline development and lead generation;
'''' Relationship-building;
'''' Business processes development and improvement.
Areas of responsibility:
Dell Russia Brand campaign management in accordance with marketing and
communications plan and the company brand policies;
'''' Quarterly planning & budgeting; brand project and event management, results tracking and
reporting;
'''' Agreements, quotes negotiations;
'''' Creative development management: Concepts, case studies videos, bridgelines, POS…;
'''' Media planning & placement, monitoring: Airports; Screens, OOH, Print, Digital, Radio;
'''' Social Media engagement: Facebook, Twitter, habrhabr.ru;
'''' Special projects of customer/partner communications and engagement:
◦ Dell & Caterham F1 Team @ Moscow City Racing (Internal and customer engagement),
◦ All-Russia Dell Solutions Roadshow (8 cities, >800 attendees, pipeline, leads generated),
◦ Dell Solutions Forum Moscow (preparatory stage),
◦ “What's your more” brand activation program development and execution,
◦ Meet the experts TV show,
◦ Brand website www.ThePowerToDoMore.ru, dell.ru/ mobile management;
'''' Internal communications and employee engagement;
◦ Russia Brand Campaign Newsletter,
◦ Dell Russia 'I am the Brand award' program development and implementation,
◦ Brand & marketing certification.
Key Achievements:
'''' Russia - Strong 360 launch, Sustained significant improvements in all brand funnel metrics, brand
perception and campaign attributes;
'''' Best-in-class online presence and responsive design site for mobile devices launched;
'''' Significant uplift in lead generation.
Areas of responsibility:
'''' Customer marketing & lead generation - manage the long-term and strategic relationship
marketing towards the CSP MegaFon, manage regional marketing partners and vendors implement
the marketing strategy to establish NSN thought leadership drive and implement customer-specific
marketing activities;
'''' Market Intelligence - support with market data, analysis of the marketplace, competitors,
opportunities and threats, monitor trends and tendencies to ensure the NSN strategy addresses
market and customer needs;
'''' Strategy & Planning - Marketing strategy planning, segmentation, positioning and implementation
of activities;
'''' Develop and agree market-driven Marketing Plan; Make sure that the budget is spent effectively
and timely;
'''' Marketing execution - execute planned and approved marketing activities and key campaigns
(CxO strategic workshops, executive review meetings, co-marketing, conferences...), special
projects support (Sochi Olympics 2014, 4G/LTE Moscow launch, Global Network Operations
Center (GNOC) set up, Tomsk 4G/LTE equipment production launch, etc.), plan and execute
strategic programs to enable sales force - including key initiatives such as MyCustomers (CRM),
donation initiatives & other M&C strategic programs;
'''' Report marketing results and opportunities generated;
'''' Analyse marketing campaigns effectiveness and implement corrective actions if needed;
'''' Event management and creation/localising of marketing materials (POS).
Key Achievements:
'''' Setting up a long-term and strategic relationship marketing towards MegaFon customer;
'''' Effective management regional marketing partners and vendors, project management;
'''' Marketing strategy implementation to establish NSN thought leadership drive and implement
customer-specific marketing activities.
Areas of responsibility:
Strategy planning, budgeting and execution of marketing activities to drive IBM business in all key
customer segments in Russia/CIS. Project management aligned with business development
experience. Implementation of tactical programs and activities based on strategic communications plans;
development of IBM brand awareness, establishment and maintenance of positive working relationships with
peers in the system marketing and sales teams across the Brands, Industries and corporate marketing
organisations, work within provided budget parameters to successfully meet goals and time frames and
ensure achievement of margin and sales targets. Project team integration and supervision experience.
Key Achievements:
'''' Market Intelligence - support sales teams with market data, analysis of the marketplace,
competitors, opportunities and threats;
'''' Strategy & Planning - support sales teams in Marketing strategy planning, identifying new
opportunities, segmentation and positioning;
'''' Develop and agree market-driven, lead generating Marketing Plan in Russia;
'''' Marketing Programs Management - lead EBF and MBI Marketing Program in IBM EE/A.
'''' Brand Management - lead SWG (Software Group) Marketing strategy planning and implementation
of activities;
'''' Marketing execution - manage execution planned and approved marketing activities with IMC
(Integrated Marketing Communications) professionals;
'''' Make sure the budget is spent effectively and timely;
'''' Reporting marketing results and opportunities generated;
'''' Analysing marketing campaigns effectiveness and implementation corrective actions if needed;
'''' Campaign & Event management, creation of marketing materials (POS), advertising.
2013 - Russia Brand
CIS
Areas of responsibility:
Areas of responsibility:
'''' Business plan elaboration of the new trade mark launch;
'''' Marketing plan development & execution;
'''' Planning, organisation and implementation of marketing activities: presentations, workshops,
conferences, promotional campaigns, exhibitions, corporate events etc., including the preparation of
advertising and souvenir products;
'''' Lead the project of Development, implementation and preparation the Quality Management
System for certification for the international standards 9001:2000 (Business Process Reengineering);
'''' QMS Internal audit Office forming;
'''' Marketing department organisation and management;
'''' Internet/Intranet sources structure development (CRM, Execution control, Learning and
certification etc., );
'''' Structure development and content support of corporate Internet resources: kit.ru;
quickplace.ru, etc.;
Corporate identity concept development. Trademark registration;
'''' Database forming for participation in conferences, seminars, workshops, meetings (presentations,
reports, records, analytical information etc.);
'''' Planning, creation, distribution and control assignment of company profile to mass media;
'''' Work management in company certification and employee’s training;
'''' Coordination of the company workers certification and teaching.
Key Achievements:
'''' Marketing division formation, effective marketing management, people management.
Concern of Information Technologies
Areas of responsibility:
Business plan elaboration of the new trade mark launch;
Marketing plan development & execution;
Planning, organisation and implementation of marketing activities: presentations, workshops,
conferences, promotional campaigns, exhibitions, corporate events etc., including the preparation of
advertising and souvenir products;
Lead the project of Development, implementation and preparation the Quality Management
System for certification for the international standards 9001:2000 (Business Process Re-
engineering);
QMS Internal audit Office forming;
Marketing department organisation and management;
Internet/Intranet sources structure development (CRM, Execution control, Learning and
certification etc., );
Structure development and content support of corporate Internet resources: kit.ru;
quickplace.ru, etc.;
Moscow International Higher Business School (MIRBIS) President Management Training Program «Marketing and Strategic Stability of an organisation».
Moscow State University of Economics, Statistics and Informatics (MESI). Institute of statistics and econometrics: «Statistics». Qualification: Economist-Analyst.