كاثلين Blancaflor

Senior UI/UX/IxD at PwC Middle East for TAMM

In charge of the design process for product and valuable experiences, including UX, UI, and identifying current and foreseeable problems within the Product.

Created concept, design and content for multi-channel campaigns including; social media, email marketing, digital ads, print media, presentation decks, and events.

Established a more modern approachable style to the current company brand/style and applied and guided across all mediums.

Redesigned user interface and experience with online product to cater to the new streamlined direction of the overall product and brands.

Improved user interaction with platform, tackling usability and interaction issues.

Overall support for the developers and marketing through the launch process ensuring synergy between the brand and the product, creating the most relevant, cost-effective, and functional product that all stakeholders are happy with.

Delivered and implemented marketing strategy building brand awareness, increasing market share. Responsibilities include advertising, brand, events, website content, marketing content and social media planning, design and content.

Re-established online presence with a newly reenforced direction, design and content wise.

Introduced and maintained routine email marketing schedule and content inline with offline marketing efforts and events.

In-house brand and digital product lead. Single-handedly redesigned and rebranded the Sicuro main brand and 3 sub-companies. Focusing on creating a digital footing by introducing an online presence, laying the foundation for upcoming digital products and platforms.

Initiated 4 brand websites from scratch. Carrying over design and processes to a more streamlined, user friendly workable solution.

Restructured user experience for new digital presence and interaction with brand and products.

Created an online presence through social media and email marketing.

Successfully separated departments creating new sub companies each with their own personas and branding.

Managed all design and marketing online and offline from strategy, design, content and monitoring. Per brand and product.

Planned digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

Ensured that any and all brand marketing activities assigned were correctly executed. And that all internal and external checkpoints and approvals were hit and flawlessly executed within the market. In addition, developed plans that supported lines of service and brand objectives and devised campaigns that increased the awareness and stature of the company and its products.

In-house brand and digital product lead. Single-handedly redesigned and rebranded the Sicuro main brand and 3 sub-companies. Focusing on creating a digital footing by introducing an online presence, laying the foundation for upcoming digital products and platforms.

Initiated 4 brand websites from scratch. Carrying over design and processes to a more streamlined, user friendly workable solution.

Restructured user experience for new digital presence and interaction with brand and products.

Created an online presence through social media and email marketing.

Successfully separated departments creating new sub companies each with their own personas and branding.

Managed all design and marketing online and offline from strategy, design, content and monitoring. Per brand and product.

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

Ensured that any and all brand marketing activities assigned were correctly executed. And that all internal and external checkpoints and approvals were hit and flawlessly executed within the market. In addition, developed plans that supported lines of service and brand objectives and devised campaigns that increased the awareness and stature of the company and its products.

• Create, develop and manage content for organisation’s web presence
• Coordinate web projects across departments
• Working with a cross-departmental team, maintain and develop the master content calendar for web properties
• Strong graphic skills- specifically creating content from the beginning to the end of a project.
• Copy edit and proofread all web content
• Keep current with emerging web technologies through relevant blogs and industry events
• Assure web-based information is archived for future needs and reference
• Track and report on all site metrics and digital campaigns
• Work cooperatively with key team members, clients and vendors
• Managing content: attending, developing and writing original content from concerts/events; ability to create SEO friendly headlines, polls, audio, video, photo galleries, and creating viral content.
• Write, shoot and produce video for web applications for organisation’s web presence
• Work with Marketing Services team on integrated campaigns for organisation’s web presence
• Create and maintain customised newsletters using Email marketing platforms
• Develop Social Media Campaigns with goals and track progress
• Create Banner Ads, and submit them for trafficking, then providing a recap upon completion

• Conceptualise and implement brand designs across the board. From BTL to ATL
• Writes online articles and product reviews
• Oversee and manage video projects from start to finish - Roles: Script writer, Director, Editor, Photographer
• Oversee and handle photography projects
• Manage and store of all creative files and outputs for future references
• Manage daily the creation and implementation of Social Media Content. Including the design and text content through various social media platforms
• Manage daily JadoPado’s newsletter through Lemonstand and Mailchimp platforms
• Implement and oversee social media contests
• Maintain subscriber data bases
• Initiate video projects.

• Conceptualise and Execute Mall Branding and Advertising
• Conceptualise and Execute creative materials from print to online media
• Marketing support for mall - tenant communication
• Execute Mall Magazine from conceptualisation to production
• Coordinate with printers and suppliers for all production needs
• Coordinate with tenants, brands and sponsors for in house Mall Magazine
• Manage storage/filing of all creative outputs
• Coordinate with Marketing team for all marketing collaterals needed for daily functions

Short Term Freelance Contract

• Provides support to the VP Production, Production Manager and Producers as needed
• Provides creative backup, support and output for all film productions
• Execution of simple in house graphics and editing
• Pre - Post event Management Assistance
• Oversees post production editing and delivery
• Oversees and consolidates project budgets

• Part of a creative team tasked to conceptualize, design and execute graphics for brands and concepts for new products and ideas.
• Assigned to finalise and execute creative concepts for public consumption e.g billboards, video presentations, in store collaterals, packaging etc.
• Conceptualize, create and implement in store designs and setups
• Management and coordination of marketing and PR materials needed for new and existing brands and products.
• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets,
promotional videos, photographs, films and multimedia programmes
• Coordination with suppliers for all collateral outputs

• Planning, developing and implementing PR strategies
• Liaising with colleagues and key spokespeople;
• Liaising with and answering enquiries from media, individuals and other organisations, often via
telephone and email
• Researching, and supervising the writing and distributing of press releases to targeted media
• Overseeing the collating and analysing media coverage
• Supervising the writing and editing in-house magazines, case studies, speeches, articles and
annual reports;
• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets,
promotional videos, photographs, films and multimedia programmes
• Devising and coordinating photo opportunities;
• Organising events including press conferences, family days, promotional sales, open days and
press tours
• Sourcing and managing speaking and sponsorship opportunities
• Fostering community relations through events such as open days and through involvement in
community initiatives;
• Managing the PR aspect of a potential crisis situation.

• Assigned to conceptualize, design and create window and in store designs for all brands under the Rusty Lopez name.
• Assigned to conceptualize, design and create graphics, internal and external videos, photo shoots, campaign concepts etc for all brands under Rusty Lopez.