Kaushik Tiwari

Executive Summary

Marketing Head-. Matrimony.com (formerly Consim Info P.LTD) brands BharatMatrimony, Indiaproperty, Community Matrimony.

Entrepreneur Stint- Set-up Marketing and advertising consulting agency in angel equity participation with Marg Ltd

Business head- Headed the South India operations of leading MNC agencies -Rediffusion Y&R, Wunderman, Publicis, and started the Chennai operations of Greyworldwide

Strategic brand planning- To name a few, headed the brand planning for Citibank, ING Life insurance, Sabena and Marg Ltd

Overseas exposure- Brand planning Director for Kiwi and Kiwi Kleen for the Asia Pacific region

Sales- Worked as sales manager with Thermax Ltd in their Waste management division

Qualifications- MBA from NMIMS (1995) and BE Chemical from Shivaji university (1990)


Vice President Marketing - Consim Info P.Ltd (Feb 2012-till date)

Key Responsibility Areas
Custodian of brand image and Strategizing marketing communications
Analyzing various business metrics to develop marketing strategies
Develop short-and long-term marketing plans to meet the goals and objectives of existing and new brand launches
Control all marketing cost. Maximize impact and optimize cost
Creative evaluation of all ATL and BTL campaigns to match with brand/business objectives
Guide and direct, marketing functions - Product development, PR, Social Media, Online, Direct marketing, Customer support and internal communication.
Manage all external communication partners- Advertising agency, media agency, media audit agency, PR agency, Social and Web development.

Major Contributions:
- Development of Brand core for BharatMatrimony which will become the basis for all future communication of the brand
- Strategized and implemented launch communications for
o Tambulya-first of its kind return gift store
o Matrimony Directory
o Popular matrimony- A matrimony service for people at the bottom of the pyramid
- Strategized in development of Matrimony day
- Revamped the marketing communication strategy for brands
o Elite Matrimony
o Assisted Matrimony
o Community Matrimony
- Strategized on offline consumer gratification by launching Matrimony Digest- a personalized profile match reckoner for individual members