Deputy Store Manager
MH Alshaya
مجموع سنوات الخبرة :13 years, 6 أشهر
M.H. Alshaya : Victoria’s Secret Full Assortment (Dubai Mall)
Sales Manager, November 2014 - present
The Sales manager provides leadership that drives total store results with specific ownership of merchandise flow and visual merchandising processes. The Sales manager drives results by developing and executing short-term action plans and long term strategies. The Sales manager supports growth in sales and improvement in customer service and ensures maximum productivity, profitability and compliance with company policies and procedures. Delivers a best-in-class, captivating branded customer experience that builds loyalty and enables consistent sales and profit growth:
• Fosters a customer-centric culture, where the full energy and activity of the store team are focused delivering
highly satisfying customer experiences.
• Serves on Sales Leadership Team and is responsible for total store results
• Leads and assists with processing and prioritizing of merchandise receipts
• Supports category managers and/or category supervisors in brand guide planning
• Leads execution of brand guide
• Supports category managers and/or category supervisors in development and execution of visual merchandising
and sell down strategies
• Ensures compelling visual merchandising presentation standards are achieved and maintained
• Understands, adheres to and reinforces brand standards
• Leverages tools and reports to ensure the sales floor is full and abundant with all styles, colors and
sizes represented
• Ensures back room and under stock is organized to standard and processes are followed to enable efficient
product flow
• Develops strategy to optimize use of all non-sales space including back room, associate areas and off-site storage
• Supports optimization of labor schedule by ensuring appropriate associate skills and availability
• Ensures payroll is managed daily by punch guarding and executing flex worksheet
• Maximizes sales potential by spending the majority of scheduled time on the sales floor
• Gains business insight and creates SMART action plans that improve execution and results
• Supports, models and enhances all selling and sales support behaviors to ensure a seamless customer experience
• Drives customer loyalty through current brand strategies, including credit and customer relationship marketing
• Leverages customer experience reports and insights and mobilizes the team accordingly
• Conducts CSL and associate observations and provides coaching and feedback
• Manages and resolves customer relations issues
• Owns housekeeping and maintenance of total store.
• Partners with Sales Leadership Team to identify and resolve all maintenance and housekeeping issues
and resolve them.
• Manages all activities related to providing a safe working environment
• Supports development and implementation of store strategy to reduce shrink
• Creates an awareness of and builds capabilities in loss prevention by fostering a culture of honesty and connecting
the link between customer service, associate engagement and shrink
• OVERALL responsibility of Sales and smooth Merchandise flow. (Dubai Mall $50M Store)
It’s a upcoming firm in Hotel Supplies & Procurement. We as a team are developing the brand of company with presence of business in all 7 emirates with various 8 major categories of products like - Table top, Banquet Furniture & Equipment, Kitchen Equipment, Housekeeping & amenities, Uniforms, Linen / Bedding, Accommodation requirements, Candles & Fragrances.
• Setting policies and procedures for the sales department and presenting it to management for approval.
• Prepares forecasts for next year/period. by area, sector and product.
• Prepares annual budget for his department and guarantees strict adherence to plan, while reporting any variances to management
• Visiting customers regularly aiming to identify customer needs and follow up on existing orders and deliveries.
• Follows up on competitors' performance regularly, aiming to evaluate our products and performance and improving our competitive advantage.
• Prepares sales reports by area, sector and product.
• Building a strong customer base including 4 and 5 star hotels. and reputable hospitals in GCC
• Building a high performance sales team.
• Manages and prices bids.
• 12 Product Categories like Home Decor, Home furnishing, home Lamps, Chandeliers, Wall Décor, Bath Décor, Towels, Fashion Bags, Fashion Accessories, Teen Gifts, Perfumes & Cosmetics, Home fragrance, Spa etc. Products with best Brands in the line-up like UCB, Welspun, Sisley, L'Oreal, Suzy Smith, Adore, Happy House, NICI, Guess, Revlon, Maxfactor, Maybelline etc.
• Completely responsible for Profitability of the store through complete track of GMROI, GMROF, GMROL (Gross Marginal Return on Investment, Floor & Labour)
• Getting reported by 18+ Staff & had co-ordinated 7 stores of Dubai for sales co-ordination as well as daily to-dos for more than 6 months.
• Petty cash management, Merchandising, Display, Team management, Training & motivation
• Sales target Planning, Processing & feedback analysis & Customer Services
• Promotions & Offer management- cross sale/ Up Sale etc…
• Inventory Management & Sales track management
• Lead & Database management.
• Event Organizing & promotions for catchment activity & IB.
PGDBM IN EVENT MANAGEMENT ....
Batchelors Degree in Management studies