Kelvin Magora

Digital services champion at ZB Financial Holdings

• Zimbabwe - Harare
• My current job since April 2023

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Proficiently managed social media platforms using tools such as Hootsuite and
Mentionlytics.
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Oversaw brand building and advertising, including Facebook Ads management.
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Conducted data analysis for insights into social media performance.
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Highly experienced in Google Analytics for in-depth analysis of website and
campaign performance.
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Expertise in optimizing Google Ads campaigns using A/B testing, achieving
measurable results.

Integrated and managed digital communication channels, including WhatsApp,
with Freshdesk for streamlined customer support, showcasing proficiency in
software integration and customer support systems

Collaborated with the customer insights team, providing data analysis for informed
decision-making.

Managed websites using Content Management Systems (CMS), ensuring efficient
content updates and maintenance with a focus on web development principles
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Conducted keyword research and implemented technical SEO strategies.
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Worked closely with the transformation team on contact center bot development.

Collaborated with team members to provide support in using technology systems,
demonstrating a versatile skill set in tech support and troubleshooting.

Managed and optimized email campaigns with segmentation and personalization.
Developed and maintained responsive, SEO-optimized websites with A/B testing.
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Implemented and managed marketing automation tools for efficient campaigns.
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Oversaw various digital channels, executing comprehensive strategies.

Managed and optimized online sales platforms using data analytics for
personalized marketing and increased revenue.

Served internal users and external customers of the bank on hardware
maintenance (POS machines) and POS configuration.