Kenneth Vibar

• Generated 100+ monthly leads through Google Ads, Meta Ads, and Property Finder platforms, achieving a 10%
conversion rate across real estate and lifestyle accounts.
• Managed and optimized multi-platform ad campaigns for Akari, Felicia, VOSS, and Dartántora, improving targeting
accuracy and lowering cost-per-lead by 18%.
• Developed social media strategies and content calendars for brand and internal accounts: Catalyst Spaces, Catalyst
Agency, Catalyst PR, Catalyst Concepts.
• Conducted weekly performance reviews and creative planning sessions with sales and brand teams, aligning
marketing goals with product launches and client campaigns.
• Collaborated with PR and creative teams to build cross-channel brand narratives, Articles & ensuring consistent
messaging across all Catalyst divisions.
• Designed company profiles, digital ads, reels, social posts, flyers, and campaign visuals for clients and internal
brands.
• Supported influencer sourcing, content & marketing campaign approvals, and UGC campaigns for lifestyle and
product accounts under Catalyst Concepts.

Delegating Clients with professional digital marketing/Online Marketing Services

Freelance Client Portfolio

• Developed over 15 customized client proposals and strategy decks, contributing to a 75% client retention rate
across quarterly campaigns.
◦ GMG; 2Months Project - (Under Armor, Nike and Sun and Sands) Social Media Marketing Strategy
120K/Month
◦ AUX; 3Months Project - = 20K/Month
◦ 1Month - Marketing Strategy = 25K/Month
◦ 3 Months - Social Media Marketing and SEO Strategy = 30K/Month
◦ 3Months - Performance Marketing and SEO Strategy = 15K/ Month
• Launched Meta Ads campaigns that achieved an average 3.2x ROAS and a +28% increase in website traffic across
all client accounts.
• Grew client social media pages by over 2, 000 - 4000 followers per brand within 3 months through consistent
content, engagement strategies, and paid reach.
• Increased engagement rates by 35% on average through optimized content calendars and trend-based content
creation.
• Managed cross-platform content scheduling using Buffer, ensuring 100% on-time delivery of over 120 monthly
posts in coordination with the design team.
• Conducted EOM audits and competitive analyses that led to improved content performance and +18% click
through rate (CTR) on paid campaigns.
• Oversaw account management duties, maintaining direct client communication, resolving issues, and ensuring a
95% client satisfaction rate.
• Collaborated with production and design teams to manage creative deliverables and content shoots, improving
team delivery efficiency by 25%.

- Generated revenue through IFF course sales in the UK & MENA regions
- Strengthened client relationships, achieving a 12% increase in repeat business through strategic account
management
- Collaborated with marketing teams and directors, providing feedback that boosted
lead conversion rates by 15%
- Contributed to lead generation campaigns, driving a 20% increase in marketing-qualified leads.

• Increased foot traffic by 20% through local event-focused campaigns and social media promotions and Google
display Ads campaign.
• Delivered monthly digital performance reports, Strategic planning leading to a 20% increase in sales.
• Crafting digital marketing proposal - outlining the tactical steps to achieve marketing goals, including channel
strategies SEO, PPC, social media and Content Scheduling.
• Strategies with noon, Talabat, Zomato and B2B companies to generate sales for catering and dine-inn.

• Generated 100+ leads monthly through Google Ads and social media campaigns, achieving a 10% conversion rate.
• Optimizing ad campaigns via Bayut and property finder portals.
• WhatsApp Marketing strategies and segmented audience for CTA campaigns, resulting in a 17% increase in client
inquiries.

• Increased brand awareness by 40% through creative content and video campaigns via Facebook ads manager.
• Monitored traffic using Google Analytics website, achieving a 15% improvement in customer engagement.
• Audit to Strategy and executed targeted Facebook ad campaigns, generating 20% increase in leads.
• Design: Crafting digital Ads for Social Media platforms.