Keryann van der Heyden, Full Stack Marketer  / Performance Marketer

Keryann van der Heyden

Full Stack Marketer / Performance Marketer

Serenitea™ Europe

Location
United Arab Emirates - Dubai
Education
Master's degree, Masters of International Business & Marketing
Experience
5 years, 5 Months

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Work Experience

Total years of experience :5 years, 5 Months

Full Stack Marketer / Performance Marketer at Serenitea™ Europe
  • United Arab Emirates - Dubai
  • My current job since September 2020

👉 Roles : Full time marketer / Web Builder / Copywriter / Ad Manager.

💎 Helped build the company from scratch in various marketing domains, wearing multiple hats at the same time.

🚀 Started with a team of 5 up to 30+ employees.


🧪 ClickFunnels & Shopify web building: Crafting optimized customer journeys, enhancing conversions.
🧬 AI Proficiency: Leveraging AI tools to optimize strategies and gain actionable insights.
🧪 Targeted PPC Campaigns: Leveraging GoogleAds for optimal ROI.
🧪 Data-Driven Decisions: Fine-tuning strategies with UX tracking and A/B testing.
🧪 Email Marketing : Developing complete email sequences for improved loyalty and conversion.
🧪 Dynamic SEO: Creating engaging content, boosting visibility with advanced keyword tools.
🧪 Tech Proficiency: Skilled in HTML, CSS, Liquid for flawless websites.
🧪 Precision Copywriting: Crafting compelling, action-driving content to elevate brand messaging and customer engagement.

Digital Marketing Officer at Startup OenoWise
  • France - Bordeaux
  • January 2020 to September 2021

• Implemented CRM transformations and automation, enhancing customer engagement and retention.
• Conducted data analysis and insights extraction, driving campaign optimization and performance.
• Collaborated in building a Parisian luxury clothing companys digital presence, focusing on website development and digital marketing.

Education

Master's degree, Masters of International Business & Marketing
  • at University of Melbourne
  • February 2024

🧬 University of Melbourne was ranked: * 37th (QS World University Rankings) ✅ Degrees at the University of Melbourne stand out for being modelled on those from top institutions overseas. Students spend a year exploring a range of subject areas before choosing a major. They also study subjects outside as well as inside their chosen discipline, giving Melbourne students a breadth of knowledge that sets them apart. 🧪 Business analysis and decision making : Statistics, programming, probabilities 🧪 International business accounting 🧪 Employee Management in Asian 🧪 Global management competencies

Master's degree, (Masters of International Business)
  • at University of Melbourne
  • February 2022

Specialties & Skills

Artificial Intelligence
Tunnels
Google Adwords
Copywriting
Marketing Strategy
UX (User Experience)
Automations
Google Ads
Data Analysis
Marketing Strategies
Social Media Marketing
Emailing Automation
Clickfunnels
Shopify Plus
DIGITAL MARKETING
USER EXPERIENCE DESIGN (UX)
CUSTOMER RELATIONSHIP MANAGEMENT
AUTOMATION
DATA ANALYSIS
BOOST (C++ LIBRARIES)
COLLABORATION
BLOCKCHAIN
BOOSTING
COPYWRITING

Social Profiles

Personal Website
Personal Website
shorturl.at/hw236

Languages

English
Expert

Training and Certifications

Intensive Training : Funnels & Underground Marketing, Funnel Marketing (Training)
Training Institute:
Funnels.Club
Date Attended:
February 2023

Hobbies

  • Artificial Intelligence
    - Currently Building my own AI Saas