GM Brand Marketing
Telesure
Total years of experience :21 years, 11 Months
• Defining brand strategy for each brand
• Executing the strategy against set objectives
• Managing brand teams
• Managing media planning team
• Driving collaboration and coordinating activity with online, digital and media buying teams
• Managing the output of creative agencies dedicated to each brand
• Overseeing the implementation of the strategic objectives of the organisation
• Ensuring that all aspects of the business run effectively and smoothly
• Controlling budgets
• Driving efficiency of all operational teams from HR to sales
• All aspects of Trade marketing and MI for Rank TV, Commuter Outdoor, Campus Media and ComutaNet’s core operations.
• Sourcing, co-coordinating and disseminating information and insights to the sales team
• Desk and proprietary research
• Providing back-up to the sales team.
• Oversight of the marketing function and marketing personnel.
• All aspects of TV trade marketing from PR and Events, to promotions and advertising.
• Identifying compatible brands with relevant programmes; designing sponsorship programmes; negotiating and tying up deals
• All supplying internal sales as well as external clients data, information and insights
relating to broadcast media
• Presenting research information to prospective and current clients