Khadidja BENAISSA

• Implemented AI-powered personalization in B2B email marketing campaigns to improve segmentation
and conversion.
• Personalized B2B WhatsApp communications using behavioral targeting and marketing automation
workflows.
• Analyzed customer data to optimize engagement and conversion rates, delivering measurable uplift in
campaign KPIs.

• Conduct market research and competitive analysis to identify trends and growth opportunities across
Algerian, Turkish, and Chinese B2B markets.
• Manage end-to-end social media operations across platforms (content planning, publishing, community
engagement, performance reporting).
• Create marketing content tailored to diverse audiences and international markets, with multilingual
adaptation (Arabic, French, English and Turkish).
• Oversee digital customer relationship management and brand reputation monitoring across digital
channels.
• Prepare monthly performance reports and track OKRs to align marketing initiatives with company growth
objectives.

• Built strategic partnerships and negotiated sponsorship agreements with corporate stakeholders.

• Co-organized humanitarian and solidarity events, donation drives, and awareness campaigns.

• Developed and executed the digital strategy across Instagram, Facebook, and TikTok, growing brand
visibility and engagement.
• Produced marketing communication assets and collaborated on creative campaigns aligned with brand
identity.
• Analyzed KPIs and optimized organic reach through data-driven content strategy refinement.

• Coordinated marketing and communications activities across multiple departments within the student
association.
• Supervised content teams and contributed to the overall communications and visibility strategy.

• Founded and operated a handcrafted crochet products brand, managing the full value chain from
production to e-commerce sales.
• Built and engaged a digital community of +13, 000 followers through organic content strategy.

• Studied the electronic payment services and solutions offered by the bank, with a focus on consumer
adoption and digital transaction trends.

• Managed the clubs social media presence (Instagram, Facebook, LinkedIn) and produced
engagement-driven content.