General Manager
Alhazm industrial Equipment
مجموع سنوات الخبرة :26 years, 4 أشهر
P&L, Manage the Operation of B2B & B2C Business for Industrial Equipment, Machinery, Tools, consumables.
Cross-functional leadership for 82 team members in Sales, Marketing, Supply chain, Finance, HR, and Service.
Execute long-term strategies for sales, business development, marketing, technical, operational support programs to accelerate the sales growth and maximize the profitability.
Drive the sales and marketing restructuring plan including market coverage, segmentation, product mix, conversation rate, key accounts, project mapping, which boosted sales pipelines and prospects by 20%.
Formulate the company’s strategy, objectives and work procedures according to the vision and mission.
Define the business plan and key performance indicators (KPI) in accordance with market potential and trend.
Developed new agencies and income sources while cooperating with reliable manufacturers for Capital machinery in sheet metal, metal cutting and metal fabrication industries with a predefined business plan.
Enhance the inventory management policies to ensure healthy capital and maintain appropriate stock levels.
Build Vendor management system through the implementation of CRM, key accounts and client relationships.
Lead the creation of new organisational structures, workflow, Job descriptions, pay scale, recruitment plan.
Assist the Budget management team in anticipating the Cash flow requirement and business obligations.
Oversee KPIs for lead and opportunity waterfall to ensure consistent closed-loop between marketing & sales.
Direct the business development managers towards the achievement of business development milestones.
Work closely with the management and stakeholders to formulate the strategy and execute high-value tasks.
Evaluate market potential for new investment opportunities in KSA and develop technology partners in alignment with Saudi Aramco IKTVA, Sabic NUSANED, and other local content initiatives.
Lead joint venture implementation, including land allocation, facility, equipment purchases, approvals and HR.
Alerts about localization opportunities from local governments, such as NIDLIP, MOI, SIDF, and PIF.
Develop business collaborations for CRA cladding, Drilling, Marine survey, exploration, API6A/D valves, Geophysical, renewables, pipeline maintenance serving Saudi Aramco maintain potential requirement.
Target Giga projects for Neom, Redsea, Al-Ula to qualify the company and technology partners in the bid slate.
Establish strategic frameworks to capitalize on the live opportunities across the business.
Enhance the tendering process and align with all departments to ensure proactive and competitive bidding
P&L: Overseeing the business operations of a trading company with an annual sales revenue of $70 million
Overall management for business operations, including Sales, Product management, collection, purchasing, Bidding & logistics departments. Hire, coach, and mentor a team of 52 team members.
Developing business management goals and objectives that tend to growth and prosperity.
Counsel executive management on the strategic fit and direction of the organization.
Perform monthly business reviews and planning meetings with the Board of management.
Lead the project mapping to assess the feasibility of developing new business opportunities..
Conduct field visits with the Sales team targeting client’s top management and decision makers.
Lead the marketing team and represent the company at Seminars, Roadshows, local and international fairs.
Align with technology partners and principles to develop the market strategy and positioning.
Prepare Annual Business planning and budgeting.
Monitoring the receivables in the market through the collection team.
Prepare quarterly cash flow analysis considering the monthly cash inflow and cash outflow proactively.
Drive system improvements and streamline the processes including effective utilization of the resources.
Endorse the stock replenishment plan and ensure healthy rotation of the stock.
Lead the negotiation strategy with the suppliers for critical projects to ensure competitive bidding.
Possess application knowledge for production welding, repair & maintenance welding, Plasma Cutting, Automation for Welding, and cutting, Welding and Grinding Fumes Filtration, Process equipment production, Heat Exchanger Re-tubing, Pipe internal cladding, Valve repair and testing, Spooling, Pipework, Power tools and Hand Tools.
Key Accomplishments
Grew company revenue by 100% within 7 years period by developing existing and new agencies.
Increased customer base by 15% P/A through the implementation of new strategic sales techniques.
Developed key accounts sales by approaching customer’s higher management for complex projects.
Developed 14 new Agencies while visiting International Exhibitions in Europe and through strategic sourcing.
Lead the cost cutting strategy during the market downturn period to reduce the operation cost by 15%.
Acknowledgments
Received certificates of appreciation from Voestalpine Bohler Welding Group, Austria and Kemppi, Finland for the outstanding performance in Turnover, product mix and personal achievement
Reviewed plant daily production charts for H2SO4 Phosphoric and Sulphuric Acid to ensure the targeted capacity utilization for the plant.
Coordinated between the plant manager and the department's heads of Production, Mechanical maintenance, electrical, civil, Instrumentation, Safety & Lab to collect the daily critical tasks for their department operations and the maintenance required to enhance the department's performance and achieve the production targets.
Collaborated with Chairman Office to prepare the plant performance yearly review and Net profit analysis.
Developed the work procedure, system policies and create job functions and duties.
Manage the compliance plan and member of the committee in charge to obtain ISO 9001 certification.
In charge of initiating the purchase of equipment, spars & consumables required for the plant maintenance.
Follow up with Procurement, Finance & management to collect the approvals for capital goods items purchase.
Commercial evaluation for the bids submitted by contractors for the Annual Turnaround shutdown.
Responsible for outsourcing the manpower rental, including the daily distribution to the departments.
Issue Daily reports for plant production, capacity, and plant maintenance activities.
Dissertation topic: Strategic direction and positioning for firms within the industrial sector in Saudi Arabia. Modules attended successfully: Managing in Organisations, Economic Environment, Systemic Management, Leadership & Organizational Change, Human Resource Management, Marketing, Accounting & Finance for Managers, Supply Chain and Operations Management, Strategic Management, Research Methods & Dissertation, International Business, Complex Project Management, Complexity and Network Thinking.
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