Marketing Manager | Beauty & Personal Care | Digital & Omnichannel Marketing
ARAC HEALTHCARE
مجموع سنوات الخبرة :14 years, 5 أشهر
Category Marketing plan development and road maps through Omnichannel and digital marketing techniques.
Manage all ATL and BTL activities in relation to branding the Category of professional and complementary Skin care portfolio.
ROI, KPIs, deliverables analysis through IQVIA, EuroMonitor and Oracle equos and Google analytics.
Lead innovative pipeline by leveraging insights and analytics in support of brand’s strategic direction, priorities and market share objectives.
Oversee and drive all aspects of product development lifecycle for private labels and global vendors.
Drive B2B and B2C relationship as main point for all new product development and brand activities
Analyze business, competition and trends to identify product needs, gaps and opportunities
Manage the development and execution of the category’s new product development process from ideation to launch including (but not limited to) developing briefs based on consumer insights and opportunity, defining objective and strategy, recommending cost of goods and pricing targets and identifying target claims and storytelling
Strategize and align the development of new products with category refreshes and customer seasonal requirements
Works closely with the Sales team to manage client relations and the approval process; creative team and package development team on artwork process, including routing and proofreading; and with all internal cross-functional teams to manage and drive projects internally
Work with R&D team with Global Vendors on the development of new product formulas and creation of lab briefs
Maintain comprehensive knowledge and understanding of the beauty industry trends and competitive environment in B2B and B2C and digital marketplaces
Build and develop a team as we grow.
KOLs relationship management in Saudi Arabian market and Global figures to exchange experience and updated techniques.
• Define the product strategy and road map for the products
• Conduct market researches and marketing plans of new & current company cardio-metabolic portfolio that are distributed by ARAC and manufactured by SPIMACO and its licensors and partners in Saudi private market.
• Interface with customers and gather product information to achieve quantitative and qualitative company goals.
• Provide content for development of marketing materials, sales presentations, and training programs.
• Coordinate customer evaluations for developing assigned portfolio.
• Manage portfolio of on-market and new products in Saudi Arabia private market
• Responsible for product life cycle management.
• Building relations with key opinion leaders and building loyalty board of customers.
• Transformational leadership in the organization by using branding techniques by analyzing of
brand and marketing efforts efficiency, analysis of competitors’ marketing and brands and increasing brand attractiveness and equity and ensure brand adherence and applying branding tactical perspectives to assure best brand performance practice.
• Coordinate with all other stakeholders and advertising agencies to conduct all marketing campaigns (ATL, BTL, DTC, PR, Digital, social media, Mega-event management, one to one selling materials) to achieve departmental objectives.
• Working on P&L to gain maximum revenue using efficient budget control techniques to ensure cost efficiency and tracking the performance of commercial operations variations affected by marketing and branding campaigns with progression of 8M SAR to 45M SAR in terms of sales with average expenses of 10% and achieving 40% gross profit ratio.
• Act as Group Brand Manager to support execution and controlling of tactical plans reporting to Marketing Manager with 3 brand managers reporting to me to work as a team to achieve company strategic objectives.
• Define the product strategy and road map for the products
• Expert with respect to the competition
• Develop the core positioning and messaging for the products
• Perform products' presentations to customers
• Set action plans to meet revenue and profitability goals
• Deliver a monthly revenue forecast
• Develop sales tools and collateral
• Propose an overall budget to ensure success
• Brief and train the sales force at quarterly sales meetings
• Act as a leader within the company
• Building relations with the KFL customers
Major and thesis is on Digital Marketing Digital communication social media strategic management Online business management Landing pages management customer acquisition and retention bound and rebound management