MENA Brand Manager
Hikma
Total years of experience :15 years, 3 Months
Responsible for Executing, Establishing, Forecasting, do agreements with Licensors and all the marketing activities in the following therapeutic categories in the whole MENA Region:
• Respiratory Line, • Dermatology Line. • Gastroenterology line.
•Working hand-in-hand with all assigned Product Managers in all MENA Territories.
•Responsible for Bilaxten Launch (A new novel Anti-Histamine Licensed from FAES ) in the Whole MENA region, with 3 new Launches in 2015 (Jordan, Bahrain and Algeria).
•Responsible for conducting regional Standalones, Speaker Tours, Expert Meetings and symposiums for assigned product lines on MENA level.
.Preparing the annual Marketing Plans, Strategies for the Portfolio.
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•Was responsible for the Cardiovascular and Diabetes portfolio business in the following Markets: Jordan, Lebanon, Iraq, Tunisia, Yemen, Libya and Sudan Markets.
•Held a wide range of Products, Generics and Brands: Actos, Glorion and Blopress.
•Conducted a wide range of successful events, this is based on Evaluation forms filled by customers. (Meetings, Standalones and Symposium).
•Was responsible to Launch Actos in Iraqi Market, closed the first year with 140% Achievement.
•Conducted a good number of trainings for Medical representatives and Supervisors, with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.
. Act as point of first reference for all product related enquiries in Diabetes and Cardiovascular Lines, and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise.
. Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
. Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency ie initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research.
. Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
. Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.
• Worked as KOL Specialist for the following specialties in Jordan: Cardiology, Nephrology and Endocrinology.
• Was responsible to work with other Functions for Pre-launch, Launch activities and promotion of Exforge HCT.
• By the end of 2014, Exforge HCT reached rank no.4 among all Antihypertensive with Rank no.1 for Exforge Range in Value Sales (IMS Data) with 15.8% Market Share among all Antihypertensive in Jordan.
• Consistent Personal Appraisal Rate (exceeding expectations in Both Sales and Values & Behaviors).
- Responsible to promote Arcoxia and Fosavance.
- Effectively build strong relationships with the key customers.
- To achieve company goals and numbers.