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Khaled Abuqayyas, MENA Brand Manager

Khaled Abuqayyas

MENA Brand Manager·Hikma

Jordan

Master's degree, MBA

Work experience

Total years of experience: 17 years, 5 months

MENA Brand Manager

December 2014 - Present

Hikma

Amman, Jordan

December 2014 - Present

Responsible for Executing, Establishing, Forecasting, do agreements with Licensors and all the marketing activities in the following therapeutic categories in the whole MENA Region:
• Respiratory Line, • Dermatology Line. • Gastroenterology line.

•Working hand-in-hand with all assigned Product Managers in all MENA Territories.
•Responsible for Bilaxten Launch (A new novel Anti-Histamine Licensed from FAES ) in the Whole MENA region, with 3 new Launches in 2015 (Jordan, Bahrain and Algeria).
•Responsible for conducting regional Standalones, Speaker Tours, Expert Meetings and symposiums for assigned product lines on MENA level.
.Preparing the annual Marketing Plans, Strategies for the Portfolio.
.

Company industry:
Pharmaceutical Manufacturing
Job role:
Management

Levant Product Manager - Cardiovascular and Diabetes -

December 2013 - December 2014

Hikma

Amman, Jordan

December 2013 - December 2014

•Was responsible for the Cardiovascular and Diabetes portfolio business in the following Markets: Jordan, Lebanon, Iraq, Tunisia, Yemen, Libya and Sudan Markets.
•Held a wide range of Products, Generics and Brands: Actos, Glorion and Blopress.
•Conducted a wide range of successful events, this is based on Evaluation forms filled by customers. (Meetings, Standalones and Symposium).
•Was responsible to Launch Actos in Iraqi Market, closed the first year with 140% Achievement.
•Conducted a good number of trainings for Medical representatives and Supervisors, with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.
. Act as point of first reference for all product related enquiries in Diabetes and Cardiovascular Lines, and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise.
. Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
. Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency ie initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research.
. Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
. Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Product Specialist

June 2009 - January 2014

Novartis

Amman, Jordan

June 2009 - January 2014

• Worked as KOL Specialist for the following specialties in Jordan: Cardiology, Nephrology and Endocrinology.
• Was responsible to work with other Functions for Pre-launch, Launch activities and promotion of Exforge HCT.
• By the end of 2014, Exforge HCT reached rank no.4 among all Antihypertensive with Rank no.1 for Exforge Range in Value Sales (IMS Data) with 15.8% Market Share among all Antihypertensive in Jordan.
• Consistent Personal Appraisal Rate (exceeding expectations in Both Sales and Values & Behaviors).

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Professional Sales Representative

January 2009 - January 2010

MSD

Amman, Jordan

January 2009 - January 2010

- Responsible to promote Arcoxia and Fosavance.
- Effectively build strong relationships with the key customers.
- To achieve company goals and numbers.

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Education

Edinburgh Business School

June 2014

June 2014

Master's degree, MBA

Jordan

GPA (point): 2.7 out of 4

GPA (point): 2.7 out of 4

University of Jordan

June 2009

June 2009

Bachelor's degree, pharmacy

Jordan

GPA (point): 2.7 out of 4

GPA (point): 2.7 out of 4

Skills

Field Supervision
Expert
Field Supervision
Expert
Customer Focus
Expert
Customer Focus
Expert
Product Launches
Expert
Product Launches
Expert
Product Marketing
Expert
Product Marketing
Expert
Sales
Expert
Sales
Expert
Microsoft Office
Expert
Microsoft Office
Expert
IMS Program
Expert
IMS Program
Expert
Field Supervision
Expert
Field Supervision
Expert
Customer Focus
Expert
Customer Focus
Expert
Product Launches
Expert
Product Launches
Expert
Product Marketing
Expert
Product Marketing
Expert
Sales
Expert
Sales
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Training
Marketing
Hikma
Mar 2014
Time Management
Hikma
Feb 2014

Hobbies

  • Cycling, Swimming