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Khaled asal, Creative Director / Marketing Manager

Khaled asal

Creative Director / Marketing Manager·SESCO TRANS FOR DEVELOPED LOGISTICS

مصر

بكالوريوس, Graphic Design

الخبرة العملية

مجموع سنوات الخبرة: 23 سنوات, 8 أشهر

Creative Director / Marketing Manager

مايو 2024 - حتى الآن

SESCO TRANS FOR DEVELOPED LOGISTICS

القاهرة، مصر

مايو 2024 - حتى الآن

• Manage Marketing and Design Teams
• Responsible for the artistic design of advertisements and print
materials
• Responsible for Digital Marketing designs
• Working from a brief with a copywriter
• Working on designs to produce an effective advertising
campaign commissioning specialists indoors and outdoors
• Managing projects and working within a budget
• Creates advertising for concept emails and postcards
• Checks all art &/or photography to ensure factual accuracy,
adequacy of selling message, creative effectiveness and
compliance with vendor/co-op regulations before submiting to
senior management
• Provide direction to and follow-up on various stages of
advertising procedures with production, photographers,
designers and freelance artists; all to achieve the best product
possible within guidelines.
• Atend brainstorming sessions with other members of
Marketing team to develop concepts for business presentation
• Design ads, websites and mobile applications
• Planning and organising production schedules

مجال الشركة:
التسويق

Art Director

ديسمبر 2009 - حتى الآن

Citystars Properties (Golden Pyramids Plaza)

القاهرة، مصر

ديسمبر 2009 - حتى الآن

- Responsible for the artistic design of advertisements and print materials.
- working from a brief with a copywriter
- working on designs to produce an effective advertising campaign
commissioning specialists indoors and outdoors
- managing projects and working within a budget
- Creates advertising for concept emails and postcards
- Checks all art &/or photography to ensure factual accuracy, adequacy of selling message, creative effectiveness and compliance with vendor/co-op regulations before submitting to senior management
- working on Citystars (Stars) magazine
- Maintains brand standards by which leadership has set and upholds creative excellence expectations
- Monitors projects to ensure established due dates are met
- Communicates daily with team and Project manager
- Provide direction to and follow-up on various stages of advertising procedures with production, photographers, designers and freelance artists; all to achieve the best product possible within guidelines.
- Ability to translate marketing strategy into persuasive layouts & logos
- designing and updating Citystars brochures according to guidelines provided
- Attend brainstorming sessions with other members of creative team to develop concepts for business presentation
- Design ads & websites

مجال الشركة:
العقارات
الدور الوظيفي:
التسويق والعلاقات العامة

Head of Design Section / Deputy Marketing Manager

ديسمبر 2009 - أبريل 2024

CITYSTARS HELIOPOLIS MALL / CITYSTARS PROPERTIES

القاهرة، مصر

ديسمبر 2009 - أبريل 2024

• Manage Marketing and design teams.
• Responsible of Advertisements, Internal & External Branding
• Working from a brief with a copywriter
• Working on designs to produce an effective advertising campaign
commissioning specialists indoors and outdoors
• Managing projects and working within a budget
• Creates advertising for concept emails and postcards
• Checks all art &/or photography to ensure factual accuracy,
adequacy of selling message, creative effectiveness and compliance
with vendor/co-op regulations before submiting to senior
management
• Responsible of Citystars (Stars) magazine
• Maintains brand standards by which leadership has set and upholds
creative excellence expectations
• Monitors projects to ensure established due dates are met
• Internal & External Communications
• Provide direction to and follow-up on various stages of advertising
procedures with production, photographers, designers and freelance
artists; all to achieve the best product possible within guidelines
• Ability to translate marketing strategy into persuasive layouts &
logos
◦ Designing and updating Citystars brochures according to
guidelines
◦ Atend brainstorming sessions with other members of
Marketing team to develop concepts for business presentation
◦ Design ads, websites and mobile applications
◦ Planning and organising production schedules
◦ Assessing project and resource requirements
◦ Estimating, negotiating and agreeing budgets and timescales

مجال الشركة:
التسويق

Art Director

يناير 2008 - ديسمبر 2009

ENVISION MARKETING AND ADVERTISING

القاهرة، مصر

يناير 2008 - ديسمبر 2009

Responsible for designing all advertising campaigns and
events either indoorsor outdoors in different fields such as
( Gsk galaxo, Novarts, Tabouk, RyadPharma, ..... )

مجال الشركة:
الإعلان

Art Director

أغسطس 2008 - نوفمبر 2009

Envision Marketing and Advertising

القاهرة، مصر

أغسطس 2008 - نوفمبر 2009

Responsible for designing all advertising campaigns and events either indoors or outdoors in different fields such as ( Gsk galaxo, Novarts, Tabouk, Ryad
Pharma, ..... )

مجال الشركة:
الإعلان
الدور الوظيفي:
التصميم والإبداع والفنون

Senior Graphic Designer

أغسطس 2007 - يوليو 2008

Roots Advertising Agency

القاهرة، مصر

أغسطس 2007 - يوليو 2008

Responsible for designing all advertising campaigns and events,
( Akzo nobil, SAMIR & ALI, PEPSI, MacDonald’s, ART, Upper Deck Four Season ( khemah Ramadania ), Mercato Sharm
El-Sheikh, Grand Hyatt Cairo, Nile vision, joly optics, wild \[fashion\], sindbad resort, dreams beach sharm el sheikh, radisson,
sol malia sharm el sheikh, sonesta luxor, Sheraton miramar)

مجال الشركة:
الإعلان
الدور الوظيفي:
التصميم والإبداع والفنون

Senior Graphic Designer

ديسمبر 2007 - يناير 2008

ROOTS ADVERTISING AGENCY

القاهرة، مصر

ديسمبر 2007 - يناير 2008

Responsible for designing all advertising campaigns and
events, ( Akzo nobil, SAMIR & ALI, PEPSI, MacDonalds, ART,
Upper Deck Four Season ( khemah Ramadania ), Mercato
SharmEl-Sheikh, Grand Hyat Cairo, Nile vision, joly optics,
wild \[fashion\], sindbad resort, dreams beach sharm el sheikh,
radisson, sol malia sharm el sheikh, sonesta luxor, Sheraton
miramar)

مجال الشركة:
الإعلان

Senior Graphic Designer

ديسمبر 2003 - ديسمبر 2007

InterMark GSW

القاهرة، مصر

ديسمبر 2003 - ديسمبر 2007

Responsible for designing all advertising campaigns and
events, ( Gsk galaxo, Novarts, Avents, epc, Tabouk, El Swedy,
Phizer, Johnson and Johnson, Ryad Pharma, Astra Zenka )

مجال الشركة:
الإعلان
الدور الوظيفي:
التصميم والإبداع والفنون

Graphic Designer

أكتوبر 2002 - ديسمبر 2003

Wild Fashion

القاهرة، مصر

أكتوبر 2002 - ديسمبر 2003

responsible for designing all indoors, outdoors, Posters for
magazines.

مجال الشركة:
تصميم الأزياء
الدور الوظيفي:
التصميم والإبداع والفنون

التعليم

6th October Applied Arts

يناير 2002

يناير 2002

بكالوريوس، Graphic Design

مصر

المعدل التراكمي (نسبة مئوية): 95%

المعدل التراكمي (نسبة مئوية): 95%

Full Advertising Campaign For Egypt Air

Skills

Adobe Photoshop , In Design, Illustrator, iMovie
Expert
Adobe Photoshop , In Design, Illustrator, iMovie
Expert

اللغات

الانجليزية
متوسط
العربية
اللغة الأم