Khaled Fares, MARKETING MANAGER

Khaled Fares

MARKETING MANAGER

Muse Media LLC

Location
Qatar - Doha
Education
Bachelor's degree, Information Systems
Experience
12 years, 3 Months

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Work Experience

Total years of experience :12 years, 3 Months

MARKETING MANAGER at Muse Media LLC
  • Qatar - Doha
  • My current job since December 2021

• Led and oversaw the development and execution of all marketing strategies and initiatives, including digital marketing, content marketing, and events, to increase brand awareness, generate leads, and drive sales revenue.
• Successfully launched the first 360 campaign at Muse, resulting in an 80% increase in brand awareness and a 200% increase in lead generation, and 35% increase in the clients profits.
• Led a digital marketing campaign that won the company the PRCA award for Best Use of Reporting and Measurement in a campaign.
• Developed technical and commercial proposals` for multiple tenders, resulting in a 30% increase in client acquisition.
• Oversaw the social media, digital marketing, public relations, and events teams for multiple clients, providing guidance and support to ensure successful campaigns and events.
• Managed the budgets for multiple clients, ensuring eficient and efective use of funds to achieve desired outcomes.
• Analyzed and reported on key metrics, including website trafic, conversion rates, and campaign ROI, to continuously optimize marketing eforts and achieve business objectives.
• Worked with high-profile clients such as Qatar Financial Centre, QBIC, QFTH, FIFA, Ministry of Youth and Sports, Sharq Insurance, Mass General Hospital, Grand Hyatt, IHG hotels, Blue Group, Sidra, EAA and more, delivering exceptional service and exceeding client expectations.

Digital Marketing Consultant at Qatar Financial Centre
  • Qatar - Doha
  • September 2017 to December 2021

- Developed excellent cross-departmental relations in order to ensure internal engagement with the QFCA sites
- Managed Closely third party contractors to ensure that all
Site related projects are delivered up to the required standards
- Analyzed and generated website usage statistics and reports and processed them into digital assets and dashboards
- operated closely with the Marketing team and third party
contractors to ensure Search Engine Optimization “SEO”
- Maintained and updated the content for all QFC digital platforms - Designed and created departmental newsletters,
email invitations, and announcements.
- Crafted innovative designs for Marketing’s templates,
toolkits and Collaterals

DIGITAL MARKETING SPECIALIST at QATAR FINANCIAL CENTRE
  • Qatar - Doha
  • September 2017 to December 2021

• Developed excellent cross-departmental relations in order to ensure internal engagement with the QFCs sites.
• Managed closely third party contractors to ensure that all website related projects are delivered up to the required standards.
• Analyzed and generated website usage statistics and reports and processed them into digital assets and dashboards.
• Collaborated with the marketing team and third party contractors to enhance Search Engine Optimization SEO
• Maintained and updated the content for all QFCs digital platforms
• Designed and created departmental newsletters, email invitations, and announcements.
• Crafted innovative designs for marketings templates, toolkits and collaterals.

Project Implementation Coordinator at Key FM
  • Qatar - Doha
  • January 2017 to September 2017

- Completed the implementation of the Facility Management System in Rayhan Medical Center
- Managed the implementation of the Hospital management System in Rayhan Medical Center
- Handled the Medicrel Center’s day-to-day System Support

Project Manager at 004 Arabia
  • Qatar - Doha
  • May 2016 to January 2017

- Gathered Project requirements and Drafted Project Plans
- Reviewed Contracts, invoices, and issued Statement of Work - Operated with the back-end and the front-end team to
finalized projects according to the timeframe.
- Managed online shops and ensured they were up to date
with the offers and items.
- Pitched marketing and strategy ideas to generate more
visits and sales for online shops.

Education

Bachelor's degree, Information Systems
  • at Carnegie Mellon University
  • August 2024
Bachelor's degree, Information systems with a minor in Business Administration
  • at Carnegie Mellon University - Qatar
  • May 2024
Bachelor's degree, Bachelor of Science in Information Systems,
  • at Carnegie Mellon University
  • May 2015

Specialties & Skills

Data Analysis
Qualitative Market Research
Digital Marketing
Marketing
Leadership
photoshop
Media Planning
illustrator
Marketing Research
Digital Marketing
PUBLIC RELATIONS
SOCIAL MEDIA
NEWSLETTERS
DIGITAL ASSETS
DIGITAL MARKETING
MARKETING STRATEGIES
LEAD GENERATION
CONTENT MARKETING
SEARCH ENGINE OPTIMIZATION
Management
Market Research
Marketing Communications
Marketing Strategy
html css
Marketing Management

Languages

English
Native Speaker
Arabic
Native Speaker