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خالد محمد, Senior Performance Media Buyer

خالد محمد

Senior Performance Media Buyer·Arib

مصر

الثانوية العامة أو ما يعادلها, Digital Marketing

الخبرة العملية

مجموع سنوات الخبرة: 8 سنوات, 5 أشهر

Senior Performance Media Buyer

يناير 2024 - حتى الآن

Arib

القاهرة، مصر

يناير 2024 - حتى الآن

• Manage Media Buying Team
• working on developing an fin tech Lead in to make the highest value
• Develop, implement and manage social media strategy
• Define the most important social media KPIs
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and
• technologies
• Work with copywriters and designers to ensure content is
informative and appealing to ads objectives
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on
information
• Set up and optimize company pages within each platform to increase the visibility of the companys social content
• Provide constructive feedback
مجال الشركة:
الشحن

Senior Digital Performance Manager

يناير 2023 - ديسمبر 2023

Bevatel

القاهرة، مصر

يناير 2023 - ديسمبر 2023

• Manage Media Buying Team
• working on developing an Software Lead in KSA - UAE - QATAR - to make the highest value
• Develop, implement and manage social media strategy
• Define the most important social media KPIs
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and
• technologies
• Work with copywriters and designers to ensure content is
informative and appealing to ads objectives
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on
information
• Set up and optimize company pages within each platform to increase the visibility of the companys social content
• Provide constructive feedback
مجال الشركة:
خدمات تكنولوجيا المعلومات

Senior Digital Performance Manager

أكتوبر 2021 - يناير 2023

pioneers now Agency

القاهرة، مصر

أكتوبر 2021 - يناير 2023

• Led the development and execution of an annualmarketingplan that drove a 7% increase in website visits and a 9% increase in online
revenue.
• working on developing an E-Commerce website (Egypt - Gulf - US & Canada) to make the highest value
•
• Develop, implement and manage social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and
• technologies
• Work with copywriters and designers to ensure content is
• informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on
information
• Set up and optimize company pages within each platform to increase the visibility of the companys social content
• Provide constructive feedback
مجال الشركة:
التسويق

Digital Marketing Manager

يناير 2021 - ديسمبر 2021

Bl-Cost

القاهرة، مصر

يناير 2021 - ديسمبر 2021

• Develop, implement and manage E-Commerce website & social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• March -
• Work with copywriters and designers to ensure content is
• informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the
information
مجال الشركة:
الشحن

Senior Media Buyer

يناير 2021 - أكتوبر 2021

MWG

القاهرة، مصر

يناير 2021 - أكتوبر 2021

• Develop, implement and manage social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Work with copywriters and designers to ensure content is
• informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the
information
• Set up and optimize company pages within each platform to increase the visibility of the companys social content
• Provide constructive feedback
• Making campaigns on the following platforms: Facebook, Instagram, Snapchat, Truecaller,
• LinkedIn, & Google Ads (Video - Search - Display - Smart - Apps)
مجال الشركة:
المطاعم وخدمات الطعام

Senior Media Buyer

أبريل 2020 - مارس 2021

MWG

القاهرة، مصر

أبريل 2020 - مارس 2021

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Media Buyer

أكتوبر 2020 - يناير 2021

CS&C Agency

القاهرة، مصر

أكتوبر 2020 - يناير 2021

• Strategic planning, creating media buying plan & allocating budget.
• Aligning the media buying plan to the market plan.
• Developing campaign strategy, objectives, tactics, concepts & themes.
• Testing & optimization of campaigns.
• Worked on projects in industries such as real estate, fashion & clothes, catering, FNB, preschools,
• restaurants, interior design, agriculture machines & supplies, and marble.
• Prepare monthly & quarterly reports about brands activities & performance.
•
مجال الشركة:
التسويق

Senior Media Buyer

يناير 2020 - يناير 2021

UBM Group for medical Services

القاهرة، مصر

يناير 2020 - يناير 2021

• Working in the industry of cosmetics & medical services.
• June 2020 — March 2021
• Developing UBM corporate image.
• Responsible for enhancing UBM brand positioning.
• Developing campaign strategy, objectives, tactics, concepts &themes.
• MakingCampaigns on the following Platforms: Facebook, Instagram, Snapchat, True caller,
• LinkedIn, & Google Ads (Video - Search - Display - Smart - Apps)
• Responsible for strategic planning of new events & launching products and coordination with other departments for implementation to
achieve brand objectives & reach the appropriate target audience.
• Handling tasks related to ATL
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation,
• reporting & planning for actions in response.
• Monitoringcompetitorsactivitiesandrespondtotheiractionswiththemosteffectivestrategyand tactics.
• Aligning designs to trends.
• Creating a media buying plan & aligning it with the marketplace plan.
• Prepare monthly & quarterly reports of brand brands activities.
مجال الشركة:
العطور ومستحضرات التجميل

Co-trainer (Digital Marketing)

يناير 2020 - يناير 2021

DMArts Academy

القاهرة، مصر

يناير 2020 - يناير 2021

• Teaching Digital Marketing to trainees: Facebook & Instagram Ads, Content Creation, SEO, Google Ads, Advanced Facebook Ads.
• Handling explanation & implementation of tasks
• Training different levels of trainees: career shifters, offline marketers, digital marketers &
• business owners.
• Preparing material, assignments, quizzes & giving feedback to trainees on how to reach
• better results from their campaigns.
مجال الشركة:
التسويق

Senior Media Buyer

مايو 2019 - أبريل 2020

United biomed

القاهرة، مصر

مايو 2019 - أبريل 2020

مجال الشركة:
العطور ومستحضرات التجميل
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Specialist

يناير 2020 - يناير 2020

UA Advertising Agency

القاهرة، مصر

يناير 2020 - يناير 2020

• Responsible for making a strategic plan & media buying plan.
• Budgeting.
• Making campaigns on the following platforms: Facebook, Instagram, Google Ads (Video -
• Search - Display - Smart - Apps), Twitter, & Snapchat.
• Developing campaigns strategy, objectives, tactics, concepts &themes.
• Testing & optimization of campaigns.
• Worked on projects in industries such as Automotive (Ford - Hyundai - Chevrolet),
• restaurants (Burger King - Apple Bees).
• Preparing monthly & quarterly reports about brands activities & performance.
مجال الشركة:
التسويق

Digital Marketing Specialist

يناير 2019 - يناير 2020

Union Aire Group

القاهرة، مصر

يناير 2019 - يناير 2020

• Working in the industry of e-commerce of home appliances (as air conditioners, T.V, Fridge, Washing Machine, Cooker, etc...)
• Developing Unionaire corporate image.
• Developing campaigns strategy, objectives, tactics, concepts &themes.
• Strategic planning for campaigns on the following platforms: Facebook, Instagram, &
• Google Ads (Display - Video - Search)
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation,
• reporting & planning for actions in response. Monitoringcompetitorsactivitiesandrespondtotheiractionswiththemosteffective strategy
• Providing ideas, needs & KPIs for designs.
مجال الشركة:
الإنتاج الصناعي

Marketing Specialist

أبريل 2019 - يونيو 2019

Unionaire Group

القاهرة، مصر

أبريل 2019 - يونيو 2019

Working in the industry of e-­commerce of home appliances (as air conditioners, T.V, Fridge,
Washing Machine, Cooker, etc...)
• Developing Unionaire corporate image.
• Developing campaigns strategy, objectives, tactics, concepts & themes.
• Strategic planning for campaigns on the following platforms: Facebook, Instagram, &
Google Ads (Display - Video -­ Search)
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation,
reporting & planning for actions in response.
• Monitoring competitors activities and respond to their actions with the most effective
strategy and tactics.
• Providing ideas, needs & KPIs for designs.
مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Specialist

يونيو 2018 - مارس 2019

DMArts Academy

القاهرة، مصر

يونيو 2018 - مارس 2019

Worked in the industry of educational courses.
• Responsible for making a strategic plan
مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Specialist

يناير 2018 - يناير 2019

DMArts Academy

القاهرة، مصر

يناير 2018 - يناير 2019

• Worked in the industry of educational courses.
• Responsible for making a strategic plan
• Making campaigns on the following platforms: Facebook, Instagram & Google Ads.
• Participated in SEO.
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation,
• reporting & planning for actions in response. Providing ideas & needs for designs.
مجال الشركة:
التسويق

التعليم

DMArts

يناير 2018

يناير 2018

الثانوية العامة أو ما يعادلها، Digital Marketing

مصر

ASA

يناير 2016

يناير 2016

بكالوريوس، Business And Marketing

مصر

-­ Digital Marketing

Asa University

يناير 2016

يناير 2016

بكالوريوس، Business And Marketing

مصر

-­ Digital Marketing

Asa University

يناير 2016

يناير 2016

بكالوريوس، Administration And Information Systems

مصر

-­ Digital Marketing

Al Azhar Al Sharif

يناير 2016

يناير 2016

الثانوية العامة أو ما يعادلها، Business And Marketing

مصر

’s Content DIGITAL SKILLS Social Media Ads Content Creation Google Ads SEO Web Design E-­Consumer & Online Shopper Behavior Video Content Creation & Marketing Google & Social Media Analytics Influencer Marketing Through Social Media E-­Commerce Business Modeling Affiliate and B2B Marketing

ASA

يناير 2016

يناير 2016

بكالوريوس، Administration And Information Systems

مصر

Skills

Google Analytics
Expert
Google Analytics
Expert
Social Media
Expert
Social Media
Expert
Content Creation
Expert
Content Creation
Expert
Content Strategy
Expert
Content Strategy
Expert
Quick Learning
Expert
Quick Learning
Expert
FILE ORGANIZATION
Intermediate
FILE ORGANIZATION
Intermediate
ANALYTICS
Expert
ANALYTICS
Expert
ORGANIZATIONAL SKILLS
Expert
ORGANIZATIONAL SKILLS
Expert
INTERPERSONAL COMMUNICATIONS
Expert
INTERPERSONAL COMMUNICATIONS
Expert
STRONG WORK ETHIC
Intermediate
STRONG WORK ETHIC
Intermediate
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
MEDIA BUYING
Expert
MEDIA BUYING
Expert
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
ADVERTISING
Expert
ADVERTISING
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
STRATEGIC
Expert
STRATEGIC
Expert
ATL
Beginner
ATL
Beginner
AUTOMOTIVE
Beginner
AUTOMOTIVE
Beginner
B2B
Beginner
B2B
Beginner
BUDGETING
Expert
BUDGETING
Expert
BUSINESS MODELING
Beginner
BUSINESS MODELING
Beginner
Google Analytics
Expert
Google Analytics
Expert
Social Media
Expert
Social Media
Expert
Content Creation
Expert
Content Creation
Expert
Content Strategy
Expert
Content Strategy
Expert
Quick Learning
Expert
Quick Learning
Expert

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