Marketing Manager
Liberty Automobiles
مجموع سنوات الخبرة :17 years, 5 أشهر
• Briefing Advertising Agency, Media Buying, Public Relation, and other partners based on the needs of the departments.
• Evaluating of creative concepts presented by Advertising Agencies.
• Selection of media (Newspaper, Magazines, Radios, TV, OOH & Online Advertising)
• BTL exercise, printing of flyers, brochures, posters, and all marketing collaterals and POS materials.
• Managing ATL activities, Tv, Radio, Print & OOH (Out Of Home)
• Facilitating deals with malls, hotels, and other associations to display our products.
• Plan and execute all online marketing, including SEO/SEM, Website, Digital and Social platforms.
• Evaluate campaigns efficiency/effectiveness based on showroom walk-ins, call-ins, leads, and also assess the promotional offer based on final sales.
• Developing the marketing strategy for the company in line with company objectives.
• Planning and implementing promotional campaigns.
• Overall responsibility for brand management and corporate identity
• Evaluation, analyzing and participating in Sponsorships & Exhibitions.
• Identifying, developing and directing the implementation of business strategy.
• Cultivating the company’s reputation in the market and with customers & suppliers.
• Planning & organizing the organizations activities to achieve targets.
• Manage, monitor and directing the Event departments and staff pre, during and post events.
• In charge of leading, motivating and developing the management team.
• Managed and developed a strategic plans of action to ensure that the cost of the events remains under the pre-determined budget.
• Monitored company policies and developed new operational procedures for firm in order to increase efficiency.
• Improving margins and maintaining a high quality service to clients.
• Reviewing, refining and developing the strategy and direction of the company.
• Establish and implement departmental policies, goals, objectives, and procedures.
• Budget setting and control, including measurement and return on investment.
• Trained new and existing staff prior to the event so that all operations and duties were executed smoothly and as per clients’ guidelines.
• Building client relationships, new accounts that result in revenue and profitability growth.
• Maintain and develop existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business volume & growth, and customer satisfaction.
• Respond to and follow up sales enquiries using appropriate methods.
• Proposing a suitable layout, theme, creativity, innovative ideas for the event as per client’s requirements.
• Making sure that campaigns run to deadline and on budget.
• Setting the scope, implementation, management & reviewing of marketing campaigns.
• Management of sponsorships for conferences and events.
• Carrying out effective research & intelligence into competitor products & other trends.
• Develop partnerships & relationships with third parties to meet strategic objectives.
2006 - 2008: Citron Communications, Dubai, United Arab Emirates.
Project Manager.
Responsibilities:
• Responsible for revenue generation and also encouraging repeat business.
• Working closely with exhibition organisers, stand designers and contractors.
• Developing, implementing and managing events.
• Organising trade fairs, conferences, away days, product launches. Managing all group
rooms and banqueting processes and procedures. Liaising with clients at a high level.
• Making sure that insurance obligations are adhered to.
• Overseeing procurement of catering, audiovisual, security & rental needs. Managing
relationships with sponsors.
• Preparing delegate packs and promotional material.
• Maintaining a calendar of events for effective long term planning & management. Supervising & coordinate the activities of personnel, subcontractors & vendors.
• In charge of accommodation, schedules, travel, day plans and registration procedures.
Personality Development & Self Improvement, Laurels Training Institute, Dubai.
2005 - 2007: Business Administration & Marketing at Hawai University, Aley, Lebanon
2003 - 2004: Technical Science in Hotel Management, Ibn Sina Technical Institute (TS3), Beirut, Lebanon
2001 - 2003: Scientific Baccalaureate, at Baysour High School, Aley, Lebanon.