Khalid Al-Masry

Leading and Executing the marketing efforts for Og Money Mobile App & Ecommerce.
Og Money offers a one-stop-shop for digital payments, gaming vouchers, gifting
experiences, entertainment cards, bill payments, top-ups, utilities, travel, and more. I
manage the marketing operations regionally, mainly in Kuwait and KSA. The ideal
candidate will have a strong background in
mobile app marketing, a deep understanding of user behavior, and a proven ability to
develop and execute successful marketing strategies. As a Product Marketing Manager,
you
will be responsible for driving user acquisition, engagement, and retention through
effective
campaigns, messaging, and collaboration with cross-functional teams.
Responsibilities, included:
• Driving user acquisition, retention, and engagement, including the use of
Marketing Automation like Web Engage
• Developing and execute comprehensive, integrated product marketing strategies
• Conducting market research to understand target audiences, industry trends,
and competitive landscapes.
• Creating compelling and targeted messaging for different user segments,
ensuring consistency across all communication channels.
• Lead the development of marketing collateral, including app store assets,
landing pages, email campaigns, digital media campaigns, and social media
content.
• Create and optimize app store assets, including app descriptions, screenshots,
and promotional materials, to enhance app visibility and download rates.
• teams to ensure successful go-to-market strategies.
• Utilize data and analytics to measure the effectiveness of marketing campaigns,
optimize user funnels, make data-driven adjustments and drive continuous
improvement using Mobile Measurement Platforms (MMP) and other data
analysis tools like Adjust.

(Part & Full Timer throughout the 14 years)
Managing and Executing Marketing and Operations
Currently creating a Shopify website

Managing Brands, including:
Valentino Garavani, Isaia, Isanti, Nipmar, Mauri, Torras, Feraud, Galotti, and more high-end European brands

• Work includes:
 Recommend, and prepare budgets
 Ensure to deliver all marketing activities within the agreed budget.
 Marketing Planning and Execution
 Creating an ECommerce Website
 Suppliers Relationship Management
 Purchasing orders, including periodical purchasing trips to Italy and France
 Social Media Management
 Operating Sales via Online Market Places
 Administrative work

• Reviewing the current marketing strategy, activities and objectives of the IP
• Developing / Refining Marketing Strategies based on analysis, with
Positioning, and Brand Building guidelines that are clear, attractive, and
accessible for the target audience
• Leading Market Research to identify customer trends, competitor offerings,
and demographic data for the CFYE Implementing Partner in various
sectors in both formal and informal markets
• Identifying effective marketing and promotional channels, including media
platforms to be used to relay product messages to customers
• Developing strategies for building up client trust and reputation
• Advising on the positioning of the company & products/services

• Generate a general Tech Market Overview.
• Explore the companys Situation: identifying targets, achieving target,
services and products, sales points and platform development.
• Review customers base by identifying audiences and segmenting them,
customer decision maker, consumer behavior/persona.
• Conduct Competitive Analysis by identifying direct competitors, identify
indirect competitors, audit existing markets, explore customer experience.
• Identify positioning, value proposition - USP - unique selling proposition,
what is unique about each product (or service), assessing brand elements,
identifying communication characteristics.
• Identify the strengths and weaknesses & opportunities and threats.
• Define marketing goals, set the brand objective SMART objectives.
• Create marketing & advertising strategy, including Brand Persona, and tone

• Market Overview and Analysis
• Situation Analysis
◦ Company
◦ Customers
◦ Competition
◦ Climate Positioning SWOT
• Defining marketing Goals and Positioning, Communication, and Brand
Building Objectives
• Marketing & Advertising Strategy, In addition to Brand Tone Development
• Creating segmented communication objectives and strategies

Creating Business Plans and Performing
Studies and researches for Large, Medium,
and Small Entities is part of my job at UDC.
Being part of developing various business clients allowed me to experience a wide
variety of industries. In addition to Business Development.

Having started my work in Bleach, I learned to never underestimate any field. I
understood that the cleaning field is a core field with many diversions.
My work in Bleach was about re-establishing the Marketing Department and
Marketing Mechanism.

My Passion for Marketing, Growth, & Strategy drives my career, and here I started a new tough challenge, yet passionately entertaining. In KAICO (the sole distributor of a group of top automotive brands here in Kuwait, including Mazda, Peugeot, Geely, Michelin, Mobil etc) I was chosen to handle a bundle of new challenges, that include huge brands over my shoulders.

My interest was higher in this role because I get to discover new markets in the automotive field, like the tyres and lubes.

Even though it was overwhelming at the start, I was glad to have a foundation in Marketing in general and in Automotive in specific, to be accountable for developing and executing Marketing strategies and activities for a group of brands including fortune 500 brands like:

1. Michelin Tyres
2. Exxon Mobil Lubricants
3. Apollo Tyres
4. Geely
5. KAICO Used Cars
6. Energizer Automotive Batteries
7. Eneos Lubricants
8. Aftersales Marketing
9. Tyre Plus Retail

Managing the marketing of brands from across the oceans is challenging, especially since each brand has its own voice, persona, and requirements. Moreover, discovering new markets spiced the role.

The role included managing the Communication and Marketing strategy for the mentioned brands with respect to Marketing, Digital, Communications (including influencer marketing management and Content Management), PR, Market Research, Branding and sustaining the brand market level, and developing it. Plus, Product Management and Project Management.

In addition to marketing, the role also included project management of our business development through investing in Oula Fuel Company to create 4 new service branches in Oula stations. The responsibilities included:
- Liaising with both parties to move the project forward, including business relationship management.
- Creating and managing a timeline that included handling communication to finalize negotiations, legal, administrative, branding, construction tasks, and more.

included:
• Worked closely with owners on
planning & executing marketing
plans
• Developing Media Plans
• PR strategic plan Creation &
execution
• Creating a CSR plan
◦ Producing periodical reports (activities
and competitors reports etc.)
◦ Branding Mutawa Al-Kazi Branches
◦ Competitive Analysis
◦ Managing Mutawa Al-Kazi overall
marketing requirements

Beside working smoothly on my clients’ marketing, I built very strong business relationships with all my clients, which led to better execution of our work.
This was part of my work, and this is why my title was named after “Communication”.

Communication is a key and to communicate well I used to represent the client in the agency and was the face of the agency in front of the client, I would also call this “Politics”

Handled the following brands:

Kuwait International Bank (KIB)
KIA Motors
Co-Managing Midas Furniture (regional account)
Wholesale Furniture
Co-Managing National Real-estate Company (regional account)
Bosch (Tools and Spare-parts)
and others.

Work included:

• Managing clients' overall marketing activities requirements, which included

 Worked closely with the clients on executing their marketing plans.
 Managing the execution of clients’ campaigns within Hudhud (Creative Dep., Online Dept., Media Dept., Copywriters and Production Unit).
 Developing and executing:
• Media plans
• CSR plans
• Strategic PR plans
• Branding plans.
 Produced periodical reports (realestate reports, quarterly reports etc.).
 Researching the market competition.
 Event planning (launches, test drive events, road shows, press events etc)
 Managing KIA’s social media.
 Searching for up-to-date news to be published in the media.
 Communicating with copywriters regarding PRs, newsletters, speeches etc.
 Co-Working with the Media department to produce Media Trends Reports.
 Business Development
 Product Management
 Participated in the development of KIB’s Habboub character (Kids accounts - under 14 years old).

• Managing a business
• Hiring the right people - in terms of administration, creative people, and writers
• Business to business marketing - this led to a big database of business relations
• Studying the minds of the people to know what kind of an editorial line I should
introduce and how can I make it edutaining
Moments was concerned about societys development in all its aspects, from
Relationships to Business skills to Environment to
Cinema and much more
• Created and executed
Management and Marketing plans
• Magazine direction and identity
• Managed designers to design the
magazine based on the direction,
identity, and targeted market
segmentation
• Selected creative writers and
editors to produce articles that
• proudly present the magazines
direction
◦ Contracted with printing houses to
produce the magazine
◦ Supervised the production
◦ Sales visits to B2B potential
customers
◦ Contracted with venues and meeting
points to distribute the magazine
Collected and analyzed feedback
from readers