خالد المسبحي

- Planning, development, implementation, and measurement of all Corporate & Marketing Communication strategies and activities for both internal and external.
This includes directing the efforts of the Corporate & Marketing Communications staff and coordination at the
strategic and tactical levels with the other functions of the Red Bull MOBILE.
- Oversee integration, implementation, and measurement of the corporate brand
strategy across all aspects of the business.
- Direct the development and execution of an integrated digital Marketing strategy that
drives customer engagement and lead nurturing, while gathering and reporting
meaningful data analytics for future decision making.
- Spearhead the strategic and tactical execution of all activities including advertising, public relations, events, sponsorship, partnership, promotions and sales tools.
- Implement performance metrics and tracking tools to measure results.
- Collaborate with product management, creative and content teams, and distribution
partners to create integrated Marketing programs that drive interest, influence and
achieve sales and growth targets.
- Operational focus on: objectives, KPIs and ROIs, concepts, creatives, marketing campaigns, ideation - brand experience, brand activation, experiential marketing and World of Red Bull.
- Lead the activities of the Corporate & Marketing Communications Departments including
managing department personnel, short-term and long-term scheduling, resource
needs, and developing and managing the annual Corporate & Marketing Communications budget.
- Perform other duties as assigned.

- Oversee development and implementation of CNHI social and digital media strategy in order to make sure that function is in place working to an agreed strategy.
- Manage and oversee digital communications campaigns and support the rest of the communications team in order to integrate digital communications techniques into campaigns.
- Prepare detailed project plans and cost estimates for digital communications projects and develop these into briefs for both external agencies and internal stakeholders as required in order that to make sure that effective plans are in place.
- Manage relationships with external providers such as website designers, application designers and graphic designers as required in order that the benefits of these relationships are secured.
- Besides Managing digital channels, I managed Internal communication department for 6 months and I implemented around 40 different campaigns, accompanied by 15 activities and 10 development initiatives for the department, content and channels, in addition to creating a strategy, policy and work process and requirements from external vendors.
- Besides Managing digital channels, I represented the communications department in managing its projects and initiatives within the main CNHI operating plan.
- Besides Managing digital channels, I have been appointed as Acting Head of communication for 5 months, focusing on the developing a strategy with timeframes for department functions operations: Branding - Internal communication - PR and Digital Channels, and the expansion of the activities and focus areas, create communication master strategy, functions policies, framework for each function and 1 year plan for activities, propose a new restructure exercise for the department with a new vision and determine how to achieve CNHI main objectives, initiatives and other affiliated entities through the communication department.

- Manage STC TV social media accounts and all online activities.
- Manage the internal team and the social media agency.
- Lead awareness & customer acquisition campaigns.
- Ensure KPIs fulfillment.
- Ensure that the content is delivering the right message and aligned with the guidelines.
- Cover all sports and entertainment live events on spot from it locations on all social media platforms.
- Start initiatives on social media and overlook the trends and collect feedback about the company and its products.
- Monitor and control the performance, competition analysis to ensure that the organization is ahead of the competition and look for new ways to reach more the target audience.
- Build and implement the social media strategy.
- Work on the optimal response mechanism for customer complaints on social media aligning with customer services department.
- Devise a social crisis management response model.
- Promote the company products applications and it premium content through social media and work to achieve it business objectives.

- Work on products launch - re launch campaigns creative concept, communication plan.
- Work on the print out materials.
- Review, verify and edit press releases and ensure compliance with the company's comms guidelines.
- Lead awareness & customer acquisition campaigns.
- Performance & competitors analysis and look for new ways to reach more of the target audience.
- Work on website content updates.
- Work on action & communication plans with the team and implement them.
- Responsible for internal briefing.
- Contribute in Business events.

- Manage all company social media accounts and online presence.
- Improve social media content, performance, start initiatives.
- Lead awareness & customer acquisition campaigns.
- Performance & competitors analysis and look for new ways to reach more of the target audience.
- Work on website & mobile App content updates.
- Responsible for products & services UAT.
- Responsible for updating the communication on the system and customer touch points.
- Product activation analysis by monitoring the report from BI system.
- Work on action & communication plans with the team and implement them.
- Work on BTL campaigns.
- Responsible for the internal briefing.
- Work with government entities their awareness campaigns pushed to the customers.
- Contribute in events & brand activation.
- Cover some events on spot from it locations on all social media platforms.
- Supervision marketing summer trainees.

- Troubleshoot all customers various technical issues on their mobile services.
- Handle CST complaints and solve them as possible and ensure the satisfaction of the complainant.

- Promote the courses that organized by the center and held by the lecturers.
- Coordination to conduct the training programs.

- Work as showroom Salesman.
- Responsible for print out materials and the categorization.
- Contracts auditing for Business clients.