Khalid Asma, Purchasing Manager

Khalid Asma

Purchasing Manager

Ali Bin Ali Establishment

Location
Lebanon - Beirut
Education
High school or equivalent, Computer sience
Experience
18 years, 4 Months

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Work Experience

Total years of experience :18 years, 4 Months

Purchasing Manager at Ali Bin Ali Establishment
  • Qatar - Doha
  • November 2013 to June 2018

Responsibilities:
As Purchasing Manager
• Spearhead team efforts related to identifying & evaluating procurement suppliers, negotiating contractual
parameters for enhancing service levels
• Evaluate and maintain procurement policies for aligning with organizational best practices, policies and
statutory regulations
• Draft and present requests for quotations or proposals. Select commodity or service from the state master
vendor list. Implement strategic sourcing initiatives for minimizing costs in day to day business operations
• Optimize resource utilization by standardizing tools, practices and procedures or automating process for
minimizing quotation, RFP, decision making and evaluation time, implementing procurement best practices
• Participate in identifying & developing potential vendors for fulfilling bid / contractual requirements. Maintain updated vendor database based on operational / statutory requirements
• Manage & maintain adequate inventory Apple and none Apple certified products in the Video Gaming category and ensure cost effectiveness through procurement at competitive pricing
• Prepare & implement action plans for efficient management of existing products catalog
• Represent the department at various procurement committee meetings to highlight department position on
procurement related issues
As Business Unit Manager
• Prepare and maintain marketing budgets aligned to organizational bottom lines. Manage day to day administrative aspects of the department aimed at rendering seamless operations
• Generate and present various status reports for the senior management team and other stakeholders in enabling effective decision making
• Restructure business strategies based on collated market intelligence on competition and other market trends
• Set up strategic partnerships with major international brands for enhancing market penetration across the target
market segment
• Generate market awareness by organizing effective marketing campaigns aimed at the target market segment
• Evaluate performance of team members and rendering productivity enhancement feedback. Organize training
sessions for team members based on identified training needs
Achievement:
• Rated high for consistently enhancing overall business turnover by 30% year on year and 12% on the profit margin as well as generating market share by 20% per annum

Purchasing Manager at Alireza Holding
  • Saudi Arabia - Jeddah
  • October 2010 to May 2013

Responsibilities:
• Collaborated with various support teams in planning & implementing purchasing strategies based on business requirements
• Maintained & optimized procurement costs by identifying & sourcing materials from local and international suppliers
• Evaluated & updated records related to goods ordered and received. Followed up with suppliers in maintaining material delivery schedules and other SLA parameters
• Interacted with end users, suppliers and finance to ensure seamless functioning of operations. Set up goals, objectives and defined KPIs to evaluate productivity for the section.
• Ascertained accuracy in requisitions, PO and other important documents prior to assigning the same to the buyer
• Prepared tender documents, evaluated risks on received bids and implemented tenders aligned to business requirements
• Organized products training for the sales staff to highlight selling points of products for accomplishing business targets
Achievement:
• Successfully enhanced market share by 23% by implementing innovative business strategies across the target market segment
• Distinguished for effectively setting up & managing the only Apple authorised service centre in the province

Category Manager at United Electronics Co. (eXtra)
  • Saudi Arabia - Eastern Province
  • November 2005 to July 2010

Responsibilities:
• Evaluated market trends from collated market intelligence and customer feedback for particular group of products


• Prepared product mixes aimed at launching new products and re-launching existing product groups in the oral care segment for the target customer base
• Defined & implemented competitive pricing points, adjusted pricing to enhance sales and clear out stagnant inventory
• Negotiated pricing, delivery and payment terms with vendors with potential impact on retail profit margin of products
• Evaluated vendor performance and implemented various process improvement initiatives aimed at enhancing product and brand profitability
• Assisted the sales organisation with presentation materials for retailer presentations using category management best practices
• Aligned pricing and availability to consumer demand for minimising shelf life of product or product line. Organised research, marketing campaigns to ascertain product performance in the market
• Generated market awareness of respective products and product lines by implementing innovative marketing campaigns across the target customer base
• Collaborated with sales planning for effectively implementing monthly sales plans and accomplishing secondary sales
• Evaluated inventory and reorder levels for preparing inventory plans and forecasts to optimise inventory flow. Prepared trend forecasts and implementing sales plans for balancing project forecasts and actual sales
• Collaborated with buyers in expanding successful product lines and implementing exit strategies for unsuccessful and unpopular merchandise
Achievement:
• Played key role in enhancing sales by 15% & market share by 8% by organising joint promotional campaigns
• Rated high for efficient management of 85 in-store representatives
• Distinguished for surpassing sales targets for 3 consecutive years

Multimedia / Electronics Buyer at Virgin Megastore
  • Lebanon
  • July 1999 to September 2005

My main role as a retail buyer was to successfully purchase attractive merchandise, the price, quality and availability of which meet customer needs. By fully understanding the customers' wants and needs, also maximizing profits and provide a commercially viable range of merchandise at competitive prices.
Job description:
- First testing of new products and samples technically
- Daily follow up with suppliers concerning return of products from various shops.
- Statistical analysis on current stock level.
- Suggestion on returns of goods depending on aging and life span
- Research for new products and technologies abroad.
- Statistical analysis on sales, stocks, sub class and categories performance.
- Video games follow up and suggestion on orders

Education

High school or equivalent, Computer sience
  • at Barington University
  • April 1999

Specialties & Skills

Stock Control
Analysis
Negotiation
Inventory Management
Suppliers Development
(MS Windows, 98,2000,ME,XP HE & XP Pro), (MS Office: Word, Excel, Power point)

Languages

English
Expert
Arabic
Expert

Memberships

Gamespot
  • Video Games Editor
  • August 2003