Mall Manager
Madina Mall
مجموع سنوات الخبرة :25 years, 4 أشهر
Incharge of all operations aspects of the mall, Marketing, operation, leasing, accounts, etc
February 2013 - Till Date
Mall Manager Madina Mall Dubai, UAE
In charge of Madina Mall (32, 000sqm GLA), main tenants are: Carrefour, Max, Baby shop, Red Tag, Shoe Express, Gloria Jeans, French Bakery, Chicking, etc..
Developing and Establishing a company to operate a successful project with best international practices to maximize the property value on behave of Owners, my job discretion include but not limited to the following: Job discretion:
- Re-Design Tenant Mix
- Re-branding the mall, conduct new Marketing Strategies
- Improve footfall
- Secure Well-Known Brands that add value to the mall
- Increase Occupancy Ratio
- Re-built proffissional Account system and book keeping
- Build In-House Security and house keeping teams
- Enhance business Relatio with existing tenants
- Re-built Company structure and enhance team performance
- Developing of exesting building, additional GLA, Car Parking, Signages, way finding signages, external and internal lights, promotion outlet and speciality leasing
- Others
November 2011- February 2013
General Manager Wahat Al Khartoum Khartoum, Sudan
In charge of Al Waha - Khartoum Project which comprised of a Shopping Mall (17, 000 GLA) and Office Tower (22, 000 GLA) . Soft opening on 25 June 2012 with 40% occupancy of the Office towers and 60% occupancy of Al Waha Mall. main tenants are: Max, Giordano, Faces, Baby shop, Benetton, Ted Labedus, LG, Samsung, MTN, Sena Hypermarket, Lifemade Furniture, Bank of Khartoum, Arabian Aud, Jungle Fun (a $3m investment on behalf of Owners), Moka & More Café, Pizza & Pizza, Chicking, etc..
Job discretion:
Developing and Establishing a company to operate a successful project with best international practices to maximize the property value on behave of Owners, my job discretion include but not limited to the following: - Forming the Company: Set the Objectives, Strategies, Structure, Rules & Regulations, Manuals, controlling systems, etc
- Identify each department responsibility, Goals, procedures, communication structure.
- Leasing, Identifying Rate Card, Tenant mix, Leasing Contracts, Leasing Procedures, Documentations, Approvals, Legal aspects, etc..
- Marketing, Positioning, target audients, marketing strategy, corporate identity, event calendar, best practices, etc..
- Engineering Department, Identifying responsibility, Handing-over from main contractor, preventive maintenance, equipments list, regular maintenance, controlling, sub-contractors, Tools, Tenant fit out coordination and tenant fit out manual, etc..
- Finance Department, submits Budget to Owners, implement of Budget, Build Account System (Reports, LAF, Invoices system, Receipts, Approvals), Procedures, Forecasting, etc..
- Management, overall supervision on company performance and results, communicating with Owners, Government Departments, Main contractors, Consultant, etc..
July 2009 - November 2010
General Manager Al Baraka Mall Amman, Jordan
• Organize the day-to-day management of the mall to achieve the highest levels of mall management in the region.
• Work with Landlords planning the future of the mall so that it retains its leading position within its market place.
• Develop standard operating procedures for the mall and strategic business plan
• All day to day management
- Marketing
- Operations, maintenance, security, cleaning, services
- Retail, retailers issues, tenant management
- Leasing
• Maximize income in line with the business plan.
• Prepare, review and adjust financial budgets and monitor performance against budget, Forecast the annual income and expenses for mall and expense control.
• Liacese with Government Taxation Depts., Lawyers, Auditors
May 2007 - June 2009
Retail Manager Dubai Outlet Mall Dubai, UAE
• Prepare and execute Budget and Business Plan for the Shopping Mall and obtain Director Approval.
• Establish a proper accounts system.
• Establish and supervise proper and smooth operations of the Mall
• Represents the Landlord in communicating with the Mall Tenants
• Developing and seeking additional income opportunities for the Mall
Dec. 2005 - May 2007 Al Ghurair City Dubai, UAE
Leasing Manager Retail/Offices
WORK PERFORMED
• Prepare and execute Budget and Business Plan for the Shopping Mall/offices Tower in coordination with Financial Controller and obtain CEO approval
• Receives and reviews the lease application in order to ensure that applicants meet the Mall/Offices standards and that they maintain a sound financial status, agrees with the CEO on the accepted applicants and takes necessary further actions
• Ensure proper maintenance of tenants waiting list for Offices and the Mall
• Negotiate new leases and renewals with the Offices tenants, develops and process lease agreements and obtains necessary approvals
• Administers / monitors the implementation of terms and conditions of the lease agreements including payments, quality of service and discusses / solves any differences or outstanding issues
• Keeps abreast of new brands and their operating strategies and explores possible relocation or addition to tenants mix and makes relevant recommendations to Management
• Coordinates with the Technical Department the reviews of tenants fit outs
• Visits shopping centers and exhibitions in the region to view tenants mix and specialty leasing arrangements and advise management on relevant arrangements that can be adopted in the Marina Mall
• Keeps abreast of the developments in shopping malls business
Shopping Mall Expansion Development Process.
• Working with the Architect Dept. on the Mall design, floor plans and unit sizes
• Conducting researches to identify the best Tenants Mix for the expansion and the existing Tenants
• Prepare and execute Projected Budget for the Retail units and rates
• Prepare the operation structure and liasence with all other involved departments
• Prepare and obtain all required documentations and forms
SUPERVISORY RESPONSIBILITY
Directly supervises
➢ Leasing Executive- Office
➢ Leasing Executive- Shopping Mall
➢ Receptionist
March 2000- Dec. 2005 Colliers International/Marina Mall Abu Dhabi, UAE
Leasing Manager
WORK PERFORMED
• Prepare and execute Budget for the Mall (Phase I) in coordination with Finanatial Manager and General Manager
• Exercises the financial and administrative authority at Departmental Manager level as established by Management
• Develops in coordination with the AGM / Marketing Manager, a data base for potential long term tenants and takes positive actions to communicate with them offering the available opportunities in the Mall
• Receives and reviews the lease application in order to ensure that applicants meet the Mall standards and that they maintain a sound financial status, agrees with the General Manager on the accepted applicants and takes necessary further actions
• Ensure proper maintenance of tenants waiting list
• Negotiate new leases and renewals with tenants, develops and process lease agreements and obtains necessary approvals
• Administers / monitors the implementation of terms and conditions of the lease agreements including payments, quality of services and discusses / solves any differences or outstanding issues
• Keep abreast of new brands and their operating strategies and explores possible relocation or addition to tenants mix and makes relevant recommendations to Management
• Make recommendations on suitable locations for temporary (specialty) leasing opportunities
• Identify business sectors of potential temporary tenants and makes required efforts to maintain the highest occupancy level in the designated locations
• Coordinates with Marketing Manager in having non-profit organizations in the community e.g. Heritage organizations, charities ..etc displaying their activities in the Mall
• Coordinate with the Technical Department the reviews of tenants fit outs
• Ensure proper maintenance and update of long and short term lease documents and data including duration, fees, payment terms, expiry date ..etc and produces relevant periodical reports and statistics
• Visit shopping centers / exhibitions in the region to view tenants mix and specialty leasing arrangements and advise management on relevant arrangements that can be adopted in the Marina Mall
• Keep abreast of the developments in shopping malls business
• Carrie out other similar duties as assigned by the Management
MARINA MALL EXPANSION (Phase II)
• Conducting researches to identify and implement the best Tenants Mix for Phase I and Phase II
• Prepare and execute Projected Budget for the Retail units and rates
• Prepare all required documentations and forms
• Prepare the operation structure chart and liasence with all other involved departments and Major Retail Groups
WORK CONTACTS
• Regular contacts with the Mall General Manager to review, discuss and agree on various leasing related issues
• Periodical contacts with the Steering Committee to present and discuss lease related issues
• Regular contacts with the AGM / Marketing Manager to develop and discuss information about potential tenants and issues relating to leases / current tenants
• Regular contacts with the Technical Manager to discuss tenants fit outs and the services provided to them
• Regular contacts with the Finance and Administration Manager, to discuss tenants payments, arrears .etc
• Regular contacts with current and potential tenants, to discuss the lease arrangements, terms and various issues relating to long and short term lease agreements
• Frequent contacts with Merchants, executives in various
business sectors to explore the possibility of developing long / short term leases
• Occasional contacts with counter parts in shopping malls to discuss common issues and collect lease related information
SUPERVISORY RESPONSIBILITY
Directly supervises
➢ One Specialty Leasing Coordinator
➢ One Leasing Executive
➢ One Accountant/Receivables
➢ One Leasing Clerk
Feb. 1998- August 2000 Al Ghurair Private Company Dubai, UAE
Sales& Marketing Manager
* Assisting in establishing Retail Franchise
* Coordinating with retail outlets in terms of marketing and day-today activities
* Coordinate with the franchisor in terms of goods and other promotion activities
* Supervising outlets decoration and fit out activities
Al Ghurair Retail Outlets are:-
Descamps, Pratesi (Bed Linen) GB Pedrini (Gents wear), Orient Art Gallery, Dome Cafe -all in Burjuman Center- Oriental Express Rest.
ICSC/ NECSC International School For Professional Development, 2003, 2004 Level 1 & 2 SIMINARS AND CONFERENCES
1998-2000 HND Business Administration and marketing Dubai Polytechnic Courses Included • Personnel Management in the Organization • Managing of Finance and Information Marketing Relations • Marketing Information for Marketing Decisions • Marketing Operation RELEVANT CPURSES
1986-1989 Diploma Computer and System Analysis Al - Balqa' Applied University Amman, Jordan Courses Included • Introduction to Computer science • Computer Programming Languages • Business Administration • Introduction to Accounting • System Analysis