Marketing Manager
Talabat.com
مجموع سنوات الخبرة :8 years, 1 أشهر
• Created Quarterly plans based on business objectives
• Established Marketing goals based historical data and market research
• Developed and executed online and offline marketing initiatives
• Overseen offerings and came up with initiatives for new verticals & services
• Researched and analyzed market trends, demographics, competitor campaigns, and other relevant information to form marketing strategies
• Created and overseen on ground activation
• Worked closely with marketing team to develop branding and content for each campaign
• Approved and overseen the creative development of promotional materials, website/App banners, OOH materials, and other marketing-related projects
• Managed and established very important partnerships with key players in the market( Banks, Applications…etc)
• Communicated with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Worked within the department budget to develop cost-effective marketing plans for each campaign
• Managed big marketing budgets
• Adjusted marketing campaigns and strategies as needed in response to change in budget, objectives or support
• Created and managed PR plans, and provided assistance on press releases, opinion editorial, and events
• Managed all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.
• Worked closely with the Head of Marketing to support the organization’s growth by helping in developing the marketing plans
• Measured the effectiveness of marketing campaigns and activities
• Perform extensive quantitative and qualitative market research to implement data driven marketing campaigns and meet the business objectives
• Coordinated with the different stakeholders to ensure a smooth execution of the campaigns planned
• Assisted account managers in creating a growth plan for their accounts
• Created Media plan for 360 campaigns
• Provide insight and analysis on the CPA and potential ROI of new marketing activities
• Coordinated with creative team to ensure the execution of the main design of each campaign
• Designed and created Restaurant Marketing
• Created different performance reports, cost forecast, and ROI
• Assessed, planned and scheduled CRM support for restaurants and business( Content and scheduling for push and emails)
• Worked closely with the agency to identify and book OOH and created performance report
• Created sales pitch for different campaigns
• Analyzed sales of key accounts and created reports to gain insights into how to improve performance and maximize sales
• Identified Sales gap and opportunities to expand the business
• Created action plans based on data and reports & interpreted results against targets/objectives
• Developed a pricing structures for commercial banners
• Review all commercial plans to deliver maximum margin
• Designed and presented business proposals to established and prospective clients
• Created detailed monthly reports
• Monitored and tracked campaigns to determine effectiveness and future changes
• Assessed and researched market competition in order to develop effective tactical marketing plans
• Drove client revenue growth by increasing orders and acquisitions
• Primary point of contact & built long-term relationships with partner restaurants
• Developed a trusted advisor relationship with key accounts
• Helped customers to launch successful campaigns & promotions
• Forecast and tracked sales, GMV and customers growth
• Ensured a timely delivery of solutions based on customers needs and objectives
• Monitored and analyzed banners performance based on area and city and made amends depending on the objective to be achieved
MBA
la thèse:la réalité de l’industrie de médicament en Algérie au sein d'EL KENDI industrielle