Assistant Manager
alghanim industries
مجموع سنوات الخبرة :20 years, 2 أشهر
Plan and develop sales and marketing strategies.
• Implement the strategies and the marketing plan into the business to increase the profits.
• Execute brand strategy through all or some of advertising communications (print, radio, TV, billboards, digital etc)
• Provide timely information to all key personnel involved with the execution of all advertising communications.
• Design and execute marketing material
• Work with the media agency and creative agency to ensure consistent brand messaging for all advertising campaigns
• Manage all co-op vender relations as it pertains to advertising
• Manage the performance of the company’s objective in regards to brand position
• Manage the resources allocated within the print, radio, TV, billboards & digital budgets in a manner that will maximize exposure, drive traffic and leverage sales opportunities
• Possess a thorough knowledge of company’s current and potential consumers
• Possess a thorough knowledge of consumer trends, attitudes, and behaviors in existing and new markets
• Manage the coordination and placement of both internal and external collateral and communication.
• Handle direct mail, media buys, internal signage, promotional collateral, entertainment collateral and social media
• Handle all on site and off site public relations events in coordination with PR firm.
• Participate in marketing budget development, monitor advertising and media buy costs, and ensure budgetary compliance from marketing perspective
• Ensure the advertising is placed strategically and cost effective
• Interact with the farm bodies to do the marketing of farm produce.
• Interact with Landscaping team to do the marketing of Landscaping and Irrigation projects.
• Analyzing data against individual Sales and Marketing campaigns
• Developing reports based on research and analysis for various campaigns and promotions
• Reviewing sales of individual channels and comparing the relative effectiveness of campaigns against sales figures and presenting the same to the Sales Management
• Identifying the efficiency parameters
• Effectively communicating the reports to Sales team for updated insight on their current performance
• Identifying the areas of improvements and providing analytical support to the sales team
• Analyzing achieved sales versus set targets
• Regularly presenting reports to the upper management to track the sales performance and efficiency of promotions
• Researching and recommending strategies to enable cost control
• Identifying new opportunities
• Managing correspondence between Sales, Marketing, Supply Chain and Finance departments by providing updated reports and analysis on regular basis
• Supporting Finance department in budgeting and cost control
• Developing a clear understanding of performance indicators for various departments
• Developing the Marketing Plan; preparing the annual Work Plan to implement the marketing plan.
• Following up of yearly targets and objectives with respect to individual marketing strategies implemented.
• Developing and implementing strategies for new products and services.
• Providing direction, guidance to the department to ensure alignment with the Client’s strategies.
• Formulating market analysis and delivering accurate business reports.
• Hunting for new target markets and refining the product vs target market by analysis and research on micro level
• Forecasting long and short-range market potential for the management’s analysis
• Project Management and Development (Upto 0.7M US $ each)
• Ensure quarterly and yearly demand fulfillment of all products
• Perform Budgeting and Cost Control activities in various divisions
• Prioritizing projects and building teams for each project based on the identification of skills in personnel.
• Strategic planning keeping in focus the company goals and objectives.
• Generating and optimizing sales in the third largest Pharmaceutical Company in CIS cough and cold segment.
• Analysis of region-wise sales of products against the respective sales of competitor products over the years and ultimately coming up with rational sales forecasts.
• Development and implementation of sales plans, and their division in regions of Russia at macro as well as micro level.
• Analysis of marketing activities against the sales, and development of marketing plan in limited budgets.
• Confirm coordination with clients at all levels
• Maintaining and generating sales to meet sales targets
• Establishing operations at various new locations
• Managing a team of sales representatives in Russia and CIS.
• Developing training courses for new recruits
Grade : 4/5
Majored in Textile Spinning. Scored 4/5 in 5 system scoring which translates into 80% marks.