Vice President - Sales & Marketing
Expanding Horizons
Total des années d'expérience :31 years, 10 Mois
Responsible for all business development, brand management, sales and marketing for incentive travel and special group travel.
Responsible for business development Western USA and maintaining/enhancing company relationships with government tourist bureaus for Europe, Middle East, Asia and South Pacific. Developed cooperative advertising campaigns for digital, social and print media.
Dec 2009 - present Director of Sales and Marketing, Americas /Associate Publisher
TravelMole.com
President
PULP Distribution
Responsibilities:
• Full P/L Responsibility
• Development and launch of new b2c emarketing sales & broadcasting
• Sales and brand marketing in North America
• Brand development within USA inbound tourism industry
• B2B sales development and key customer relationships
• Implemented sales growth from zero to $1.6 million in first twelve months
May 2000 to Jan. 2009 Executive Vice President
Jetabout North America, Inc. d/b/a
Qantas Vacations, Jetabout Asia Vacations,
Islands in the Sun, ATS Tours, Jetabout Island Vacations,
Travel Indochina, Concorde International Travel
300 Continental Blvd., Suite 350
El Segundo, CA 90278
Responsibilities: • Management and direct P/L performance of Qantas Vacations and Jetabout Asia Vacations, the company's flagship brands, a USD$42 million business
• Creation of annual marketing plans and execution of USD$2.6 million budget for sales & marketing
• Production and distribution of 6 different four color brochures, distributed across the USA and Canada, selling travel to Australia, New Zealand, Tahiti and Fiji
• Created and launched Jetabout Asia Vacations and Jetabout Island Vacations brands, brochures, websites
• Created and developed 5 websites including content, SEO and SEM
objectives. Increased visitation to an average 20, 000 unique visitors per
week on www.qantasvacations.com generating up to 1000 calls weekly
• Oversee activities and policies for 54 employees in reservations, operations & accounting for the Qantas Vacations brand
• Supervision and direction of 7 field sales managers, marketing manager, reservations manager, sales coordinator and an inside sales representative
• Maintained and developed the company's key B2B travel agent customer relationships including: - USA national consortia (Carlson/Travel Leaders, Virtuoso, Ensemble, Signature, Liberty, Vacation.com)
- Premier Aussie, New Zealand, Tahiti & Fiji Specialists
- Online Agencies (Travelocity, Orbitz, Expedia and internet agencies)
• Negotiated key supplier contracts/overrides, maintained & developed Jetabout's airline relationships with Qantas Airways, Cathay Pacific, Singapore Airlines, Japan Airlines, EVA Air, Malaysia Airlines, Air Tahiti Nui and Air Pacific
• Developed and implemented cooperative tactical marketing campaigns with national and state government tourism boards of Australia, New Zealand, Tahiti, Fiji Islands, Hong Kong, Thailand, Malaysia and Japan
• Provided creative direction, purchase within budget and placement of all company advertising including agencies and ancillary firms for graphic design, internet and online marketing, cinema, television and direct mail
• Writing and submission of company public relations & press releases to travel trade press & national consumer media in the USA and Canada
• Represented Jetabout at important national and international conferences including ITB, World Travel Mart, ATE, TRENZ, BFTE, Tahiti Travel Exchange, national travel agency group conferences such as Carlson, Ensemble, Virtuoso Travel Mart, ASTA, etc.
• Spokesperson for Qantas Vacations & Jetabout in North American trade press and international media
January 1995 to April 2000 - President
AAT Kings Tours Inc. (North America)
Chatsworth, CA
• Complete oversight of company's P/L, budgeting, staffing, management, sales and marketing, brochure production, distribution and direction for the Americas region, including staff of 12 employees and two sales managers
• Grew business from USD$2 million to $12 million over 4 year period delivering USD$400, 000 annual profit
• Maintained/developed key relationships with all North American wholesale FIT and group tour operators including Goway, Swain, Jetabout, Tauck, Collette, Globus, Trafalgar Tours and other smaller companies
• Setting of P/L, operational, sales budgets & revenue forecasts
• Negotiated/developed airline contracts with Qantas, Air New Zealand, United Airlines, Continental Airlines and Northwest Airlines
• Negotiation and securing of leased premises
• Liaise/approve with attorneys all legal activity including staff work visas, labor policies and compliance with U.S. federal and California state law
• Direct report to Managing Director/CEO in Melbourne, Australia
• Oversaw the integration/merger/relocation of AAT Kings Tours into the Travel Corporation from 1998 to 2000 including staff redundancies, compensation & relocation
September 1992 to December 1995 - International Sales & Marketing Manager
AAT Kings Tours Pty. Ltd.
South Melbourne, Australia (residing here)
• Responsible for the international sales and marketing for Australia's largest motor coach sightseeing tour operator and $70 million revenue
• Direct report for general managers, including staffing levels and policy, for offices in London, Los Angeles, Toronto, Munich, Singapore and Auckland --- 64 staff in six countries
• Oversaw content and production of 2 million brochures distributed globally
• Produced first 4 color full sized Australian tour brochure for Japan
• Responsible for key global contracts and relationships with major overseas tour operators in USA, UK, Europe, Germany and Japan including Collette Vacations, Tauck, Globus, Travel Corporation, Travelbag, Travel 2, DER, Meier's Weltreisen, Airtours, JTB, Nippon Travel, Kintetsu, HSI Travel, Qantas Holidays
• Represented and spokesperson for company at all major international tourism conferences across the world, including USTOA, World Travel Mart, ITB, ATE, PATA and Australian tourism trade missions to developing markets
• Grew AAT Kings international sales to AUD$72 million volume, and international market share to 40% of the company's business, up from 5% at the time of my 1992 promotion from Sales Manager, North America.
January 1985 to Dec. 1995 - Sales Manager, North America
Telford Hotel Group
• Responsible for North American sales for Australia's largest hotel group (at this time) with 38 hotels and 9 resorts.
• Opened reservations office and grew sales to $16 million in two years
• Created/managed major relationships with travel agent consortia, corporate travel managers, incentive houses
Bachelor of Arts, English Literature University of California at Los Angeles (UCLA)
High School Diploma Pacific Palisades High School Married: Two children (girls age 17 and 14)
