Kirsten  Messina , Customer and Category Development Assistant

Kirsten Messina

Customer and Category Development Assistant

Unilever - Other Locations

Location
South Africa - Durban
Education
Diploma, Marketing
Experience
8 years, 3 Months

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Work Experience

Total years of experience :8 years, 3 Months

Customer and Category Development Assistant at Unilever - Other Locations
  • South Africa - Durban
  • My current job since March 2016

In my role as the Channel & Category Development Assistant for Skin Cleanse I report directly to the Channel & Category Development Manager and play a critical role in supporting the CCD in a strategic and operational role. The strategic element is to implement the marketing (Category) plans into a channel and customer specific plan, with guidance from the CCD and working jointly with marketing to ensure internal strategies are externalised. From an operational perspective the role is central to the day to day tasks of the category. CCD Assistant will support the CCD on S&OP (Demand Forecast), managing BBT Spend/NAM budgets and cascading a clear brief & KPI’s by 6P’s for the CD team to execute ie distribution tracking, pricing & innovation. We work closely with other sub-functions within Customer Development (National Account Management, Shopper Marketing, Trade Category Management and Operations) as well as across large business functions (Marketing, Finance, Supply Chain).

Education

Diploma, Marketing
  • at Institute of Market Managenent
  • May 2006

Specialties & Skills

Microsoft PowerPoint
Microsoft Excel
AC Nielsen

Languages

English
Native Speaker