Kirti Yadav

• Identified poor product discoverability across 1, 000+ SKUs for a major Australian vendor, then strategized and deployed a precision
keyword targeting and A+ content optimization plan, driving a ~75% YoY increase in product glance views and leading to the client
increasing their committed marketing investment.
• Leveraged consistent strategic partnership and service excellence to maintain an exceptional ~85% VSAT (Vendor Satisfaction) score
across H1 & H2, successfully securing 100% contract renewals for FY 25-26.
• Spearheaded a cross-functional project to develop a consolidated data dashboard (sales, defects, profitability) for vendor managers,
reducing manual data collection from 6 hours to 30 minutes weekly and improving vendor issue response time from 2 days to same-day
resolution.

• Executed marketing budget audits across ~₹500 crore media spend for key clients (Castrol, NPCI, Radiocity), identifying
underperforming channels and negotiating improved agency contracts, which resulted in ~5% investment optimization per campaign and
maximized campaign profitability through high-ROI budget reallocation.
• Consulted Myntras Marketing and Brands teams on the annual media plan, auditing inventory discrepancies across national TV and digital
platforms for key sales events, which identified significant delivery shortfalls and led to successful negotiation of bonus TV placements
worth over ~₹2 crore, maximizing media efficiency and campaign reach.
• Served as Knowledge Partner for Indias premier advertising event (Abbys Awards, 2022 & 2023), leading end-to-end project
management, designing the evaluation framework, validating 4, 000+ entries, and supporting events with up to 2, 000+ industry delegates.

• Spearheaded strategic account management for ~80 accounts (retail, education) and top-tier agencies (GroupM, Madison), consistently
exceeding sales targets and generating ₹10+ crore annually.
• Ideated and successfully launched The Principles Conclave IP, implementing an integrated revenue strategy (print ads, event
sponsorships, digital amplification) that secured 5 educational brand sponsors and hosted 40+ educational leaders.
• Conceptualized and executed integrated, multi-channel media solutions (print, digital, events) to unify fragmented communication
channels, developing data-backed proposals that resulted in improved client brand awareness and sustained partnership.