kirubel Dereje

Designed full suite of marketing assets social visuals, event collateral, banners, and print materials for DKT Ethiopias Womens Great Run
(16, 000 atendees), achieving a 20% participant engagement KPI
Directed visual identity for AU Summit 2026 (Carmma Plus) stage backdrops, roll-up systems, motion graphics; managed 30+ deliverables
through client approval pipeline on tight continental-event deadlines
Maintained brand consistency across 5 event zones and multiple simultaneous client accounts
Extended visual identities into motion graphics using After Effects for stage screens and digital channels
Collaborated with marketing and commercial teams to develop client-ready presentation decks and campaign materials

Created comprehensive brand identity systems (logo, color, typography, usage guidelines) for clients across public and private sectors
Designed infographics, social media visuals, and promotional materials translating complex institutional concepts into accessible visuals
Produced motion graphics and video assets supporting campaign narratives and event communications
Managed full project cycles — briefing, concept development, production, delivery independently and on schedule
Liaised with print suppliers to ensure production-ready artwork met quality and brand standards

As an Art Director at Ttree Advertising, I play a key role in shaping creative concepts and delivering impactful visual solutions. My responsibilities include

Concept Development
Brainstorming and developing creative ideas for campaigns that align with client objectives.

Visual Design
Creating compelling visuals for various media, including digital, print, and social platforms.

Team Collaboration
Leading and guiding designers, copywriters, and other creatives to ensure cohesive and effective designs.

Client Interaction
Presenting concepts, gathering feedback, and refining designs based on client input.

Brand Strategy
Ensuring all designs align with the clients brand identity and objectives.

Campaign Execution
Overseeing the production process to ensure high-quality outputs are delivered on time.

Assisted in delivering immersive brand experiences across physical touchpoints, including retail displays and campaign activations.
Collaborated with external agencies and partners for event execution, ensuring alignment with brand standards.
Managed creative elements for customer engagement programs, packaging, and marketing materials.

Produced layouts, packaging, social media assets, and marketing materials aligned with client brand standards
Strengthened brand consistency by 20% across diverse client portfolio through systematic asset management
Collaborated with marketing and copywriting teams to ensure cohesive visual messaging across platforms
Applied trend research to content strategy, improving client satisfaction scores by 15%