Kisanet Kassa

• Adherence to Branding: Consistently maintained 100% adherence to WFP branding strategies and guidelines across all design materials, enhancing WFPs visual identity.
• Provided design support for various donor meetings and missions, updating materials such as Factsheets for Resilience, School Feeding, Cash Assistance, Social Protection, Nutrition, Refugee, and Relief.
• Material Development: Designed engaging materials, including Changing Lives Quarterly Update, reports, monthly program updates, and PowerPoint presentations, collaborating closely with Capacity Strengthening, Programme, and Partnership units.
• Campaigns and Events: Collaborated with cross-cutting units and team members to design tailored materials for campaigns like the 16 Days of Activism and International Day of Persons with Disabilities (IDPD), including tote
bags and notebooks. I Created materials for International Womens Day, such as posters, roll-up banners, email invitations, and social media posts.
• Field Missions: Participated in field missions in Shire, Tigray region, capturing and communicating beneficiary stories through interviews and gathering footage. Produced three diverse, high-quality videos highlighting
-experience of womens household beneficiaries, persons with disabilities beneficiaries, and food distribution sites. I effectively showcased and communicated WFPs impactful narratives, receiving 100% satisfaction from stakeholders.
• Worked with the HR Unit to develop visually engaging infographics and motion graphics on Employee Value Proposition (EVP). Designed a trifold brochure and roll-up banner for the UN Bazaar.
• IEC Materials: Designed IEC materials for refugee response, including entitlement, CFRM, and help desk banners, tailored for different regions and languages.
• Coordinated with my team members to develop two packaged videos for the Hiring Beyond Labels Initiative summit at the WFP Regional Bureau for East Africa (RBN). These videos were highly successful in sharing WFPs success stories.

• Adherence to Branding: Consistently maintained 100% adherence to WFP branding strategies and guidelines across all design materials, enhancing WFP's visual identity.
• Provided design support for various donor meetings and missions, updating materials such as Factsheets for Resilience, School Feeding, Cash Assistance, Social Protection, Nutrition, Refugee, and Relief.
• Material Development: Designed engaging materials, including Changing Lives Quarterly Update, reports, monthly program updates, and PowerPoint presentations, collaborating closely with Capacity Strengthening, Programme, and Partnership units.
• Campaigns and Events: Collaborated with cross-cutting units and team members to design tailored materials for campaigns like the 16 Days of Activism and International Day of Persons with Disabilities (IDPD), including tote bags and notebooks. I Created materials for International Women's Day, such as posters, roll-up banners, email invitations, and social media posts.
• Field Missions: Participated in field missions in Shire, Tigray region, capturing and communicating beneficiary stories through interviews and gathering footage. Produced three diverse, high-quality videos highlighting -experience of women's household beneficiaries, persons with disabilities beneficiaries, and food distribution sites. I effectively showcased and communicated WFP’s impactful narratives, receiving 100% satisfaction from stakeholders.
• Worked with the HR Unit to develop visually engaging infographics and motion graphics on Employee Value Proposition (EVP). Designed a trifold brochure and roll-up banner for the UN Bazaar.
• IEC Materials: Designed IEC materials for refugee response, including entitlement, CFRM, and help desk banners, tailored for different regions and languages.
• Coordinated with my team members to develop two packaged videos for the Hiring Beyond Labels Initiative summit at the WFP Regional Bureau for East Africa (RBN). These videos were highly successful in sharing WFP's success stories.

• Branding Strategy Leadership: Led the branding strategy for FOY, a CBD start-up, resulting in a 27% increase in brand awareness and a 21% increase in sales within the first year.
. Team Collaboration and Sales Enhancement: Partnered with the marketing team to revise designs, achieving an 18% increase in sales and demonstrating strong team management and collaborative skills.
. Social Media Content Strategy Management: Developed and executed a comprehensive social media content strategy, resulting in a 20% increase in website traffic and a 10% increase in conversion rates.
. Packaging Design Oversight: Created packaging graphics and digital image files, leading to a 15% higher customer satisfaction rating and showcasing project management capabilities.
. Design Project Management: Utilized Adobe Suite Microsoft Office to design print materials,
improving overall visual appeal by 25%, and managing multiple design projects simultaneously.
. Cross-functional Team Leadership: Worked with cross-functional teams to produce marketing videos, resulting in a 30% increase in video engagement on social media, highlighting effective team leadership and project coordination.
. Engagement and Design Strategy: Applied design fundamentals to create engaging visuals, resulting in a 12% increase in social media engagement and demonstrating strategic planning and execution.

• Developed and implemented an adaptive brand strategy to maintain brand integrity across all marketing initiatives and communications.
• Generated and executed unique sales plans, including engaging advertisements, emails, and promotional literature.
• Enhanced brand effectiveness by collaborating with social media teams and monitoring performance metrics.
• Spearheaded social media campaigns and competitions, significantly increasing engagement and attracting the target audience.
• Directed and managed multiple social media accounts, achieving a 45% increase in followers on Facebook and Instagram.
• Oversaw the creation of logos using Adobe software, establishing a consistent visual identity across the website and customer media platforms.
• Mentored 3 interns, guiding them through project creation and edits for image ads and social media design projects.
• Led creative initiatives across various channels, including advertising, video production, social media, and web development.
• Produced a detailed product demo video, achieving over 25, 000 views and enhancing visibility on landing pages and social media.
• Managed the production of printed materials like posters, flyers, and brochures for diverse brands.
• Ensured brand consistency by coordinating with the product team and presenting mockups to customers for feedback and adjustments.