Koteswara Rao Pasupuleti

• Responsible for driving digital Businesses, Platforms, marketing, Technology and Strategy for IMarks.
• Responsible for driving all Digital initiatives for IMarks and Customers along with defining, guiding and implementing the overall and individual digital strategies.

Selected Achievements:

• Developed and executed the company's vision and strategy, resulting in a 20% annual growth rate over the past 9 years.
• Oversaw financial management, including budgeting, forecasting, and cash flow management, but was unable to secure additional funding in a challenging economic environment, resulting in the company closing in 2020.
• Built and managed a high-performing team of 40 employees, including hiring, training, and professional development initiatives
• Established and maintained key relationships with clients, partners, and stakeholders, resulting in strategic partnerships and increased revenue opportunities
• Oversaw marketing and sales efforts, resulting in increased brand awareness and market share
• Ensured that operations ran smoothly, including managing the supply chain, logistics, and other operational functions
• Identified and managed risks to the company, including financial, legal, and reputational risks
• Communicated effectively with employees, stakeholders, and the wider community, including sharing the company's vision and strategy, addressing concerns and issues, and providing regular updates on the company's progress.

• Worked as the Head Marketing and responsible for driving strategic and marketing initiatives to re-build the company.
• Engaging Gartner for market and business Intelligence for value creation.
• Re-establishing the Brand image of Exensys post-financial crisis across target market and regions.
• Re-creating Sales and marketing assault kit in line with new corporate strategy.
• Involved in developing investor presentations to attract UHNI and Investment Bankers.
• Collaborated with Sales / Pre-sales and Delivery for Market entry and customer acquisition.
• Worked closely with the Management Team to re-architect the roadmap for Exensys Product and Solution Offerings.

Selected Achievements

• Led a team of 11 members in Marketing function.
• Re-drew the Marketing Plan.
• Strategized and launched Social Media Marketing to re-position Exensys across customers, Partners and Employees eco-system.
• Conceptualized and implemented Web Marketing.

• Involved in building the Marketing team and rolled out marketing initiatives aligning with Organizational objectives.
• Headed and directed a team of 2 members.

Selected Achievements

• Succeeded in designing brand transition strategy.
• Designed Web Marketing Strategy and successfully rolled out.
• Developed digital assets (Brochures, Case Studies and leave away brochures) along with the team.
• Collaborated with the HR team to create print advertisements for talent attraction.
• Worked closely with Sales and Pre-Sales team and designed PowerPoint Template for customer presentation.
• Analyzed market potential in Health Care Vertical.

• Designed Marketing Plan for effective execution and maximizing ROMI based on the business plan and strategy for targeted regions and geographies for Exensys Product and Solutions.

Selected Achievements:

• Developed Go To Market Strategy.
• Exensys 4.0 ERP product launch conceptualization, planning and roll-out.
• Developed an effective demand generation strategy for Exensys ERP products & solutions.
• Conceptualized and programmed Integrated marketing model.
• Engaged Gartner for market and business Intelligence for value creation.
• Part of the team for winning the contract for Exensys BI (Business Intelligence) for CEPHITECH Texas (U.S.) and seven other states.
• Press/media engagement.
• Partner Kit development & management for partner enablement.
• Brand management and re-enforcement for Exensys Products.
• Prepared investor presentations and corporate documents and presentations.
• Designed attractive advertising concepts and visual metaphors for the targeted audience in print media and billboards.
• Prepared proposals for all business scenarios.
• Researched for the knowledge base for better prospect/client meetings.
• Researched for proactive needs for strategic reasons.
• Built effective competitive intelligence framework for GTM.
• Apt in budgeting and finance.
• Event Management:
o Effective coordination of necessary arrangements for GITEX (Riyadh & Dubai) - 2004 & 2005
o Planned & rolled out events across India for Exensys partner acquisition and road shows for customer acquisition.

• For over 3 years, I was involved in defining the process map for presales function and responding to RFP/RFQs for different industries.
• Responsible for building collaterals such as presentations, whitepapers, concept papers, case studies and win-loss analysis (proposal to conversion ratio, demo to conversion ratio).

Selected Accomplishments

• Developed Presales Process for Holool Riyadh: Developed presales process, measurement matrix along with the team for churning out proposals in response to RFP.
• Churned Proposal: Churned out approximately 40 proposals over 2 years.
• Proposal Preparation: Preparations of proposals based on the guidelines received from business development managers, maintenance of proposals and revised proposals customer wise.
• Knowledge Base: Prepared a knowledge base for Holool with respect to concept documents, policies, templates, forms, business plans, etc.
• Market Research and Analysis, Trend analysis & Market Forecast.

• Strategic Account Executive for nearly 2 years working in different business activities and engagements.
• Coordinated with different stakeholders and heads, was involved in coordination, planning, and support of daily operational and administrative functions.

Selected Achievements

• Maintained and developed relationships with existing/new strategic account customers acting as a single point of contact:
o Developed personal business relationships with customers for successful business engagement.
o Prepared and provided formal business reviews and feedbacks from customers.
o Coordinated with stakeholders and key decision makers for updates and publication of progress of the business engagement.
o Maintained up to date records on all assigned accounts as well as sub accounts.
• Demonstrated capacity to provide comprehensive support for executive-level staff including scheduling meetings, coordinating travel, and effectively managing all essential tasks.