Assistant Operations Manager
Radiant Traders
Total years of experience :4 years, 9 Months
Was responsible for the Top & Bottom line sales for the Region.
Meet marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances & initiating corrective actions.
Shaped the regional brand strategy, worked with the regional brand team to incorporate feedback from the affiliates, applied regional judgment and aligned on choices with the global leadership team.
Controlled and managed the level of in-store inventory, new products, visual merchandising and collateral materials.
Identified new store opening opportunities.
Ensured thorough and up to date knowledge of the retail industry, including competitors, retail partner performance and consumer trends.
Determined annual and gross-profit plans by forecasting and developing annual sales quotas for regions, projected expected sales volume and profit for existing and new products, analyzed trends and results, established pricing strategies, recommended selling prices, monitored costs, competition, supply, and demand.
Accomplished marketing and sales objectives by planning, developed, implemented, and evaluated advertised, merchandised, and traded promotion programs, developed field sales action plans
Managed a high performing team of sales associates to achieve optimal performance, ensured loyal partnerships, and increased sales.
Conducted one-on-one review with all sales associates to review the sales for each account.
Sustained rapport with key accounts by making periodic visits, explored specific needs, anticipated new opportunities.
Provided information by collecting, analyzing, and summarizing data and trends.
Resolved customer complaints regarding sales and service.
Used information technology to record sales figures, for data analysis and forward planning.
Toured the sales floor, meeting channel partners and customers to identify/resolve urgent issues.
Initiated changes to improve the business.
Developed and maintained customer relationship to ensure customer satisfaction and sales based on customer requirements
Conducted periodic stock checks, manage stock replenishment and stock transfers to and from other locations efficiently
Adhered to company policies, procedures and business ethics and ensured they are implemented within the team
Proactively establish and maintain effective working team relationships with all support departments
Liaised with customers and the service center to ensure all customer issues are resolved quickly and efficiently
Conducted regular briefing with sales staff to decide daily/weekly sales targets as per business plan
Ensured all products are merchandised as per the brand’s guidelines and assist in implementation of marketing plans as needed
Managed floor operations as well as preparing the weekly and monthly staff roster
Coached and mentored new staff on procedures, products and systems and maintain a daily tracker
Effectively up-sold and cross-sold various products to customers
Focused on promotional merchandise to maximize sales
Merchandised and replenished stocks that are received from the central warehouse
Conducted daily stock counts to reduce shrinkage
Interacted with walk-in customers, ensured customer satisfaction and sales based on customer requirements
Maintained and increased sales of the company
Reached the targets and goals
Established, maintained and expanded the customer base
Provided the excellent service to the existing customers
Increased business opportunities through various routes to market
Generating the sales targets for individual representative of a team of 24.
Trained sales staff
Allocated areas and database to sales representatives
Developed sales strategies and setting targets
Monitored the team performance and motivated them to reach targets
Compiled and analyzed sales figures
Deal with some major customer accounts
Collected customer feedback and market research
Reported to Area Sales Manager
Keeping up to date with products and competitors