Director
NIQ
Total years of experience :20 years, 2 Months
Handling B2B & Industrial research across verticals.
Handling training for internal and external stakeholders.
Providing research-based consulting to clients in MENA, Europe, LATAM
As head of consumer insights led a team of 12 qualitative and quantitative researchers
Trained and turned around a field & tab team into a full-service research team within seven months
Doubled the revenue to 1.5mn USD per annum within a year
Conducted 2-day corporate training sessions for five clients
Provided research-based consulting to clients in MENA and sub-Saharan African markets
Consulting was based on multi-methodology studies
Conducted 5-day corporate training sessions for three clients (references and testimonials available on request)
Was responsible for quantitative and qualitative consumer research across seven markets (Zambia, Kenya, Tanzania, Malawi, Uganda, Madagascar and DRC)
Was part of a lean team handling B2B research for telecom and technology clients
Independently provided B2B research-based consulting for industrial and engineering clients from the logistics, infrastructure, industrial raw material sectors
Learnt qualitative research
Independently handled key clients in the FMCG, auto, consumer durables and telecom sectors
Started moderating FGD, IDI independently within a month of joining the company
Majored in Marketing Management and Market Research.
Secured fifth rank to the University.