كريشنان موثيداث

➱ Responsible for GCC / Middle East region.
➱ Responsible for the sales & business development of Marine, Offshore, Instrument/Control, Fire Rated cables etc.
➱ Regular interaction with EPC contractors, MEP Contractors, End users, Manufacturers & Traders.
➱ Market study of competing products. Probe & study of the specification, pricing & distribution network.
➱ Market study and research for the fast-moving cables/sizes for stock.
➱ Maintaining a steady competitor awareness.
➱ Build/ maintain productive business relationship with existing clients and prospects for identifying and developing new business opportunities.

Accomplishments:
➱ First ever major order from the region for instrument cables ( USD 1 Million)
➱ Major order from ENOC.
➱ Approvals with various end user, clients like (ADNOC, DRYDOCKS, ENOC, LAMPRELL)
Job Profile:
➱ Presently responsible for UAE and need to cover other countries as and when required.
➱ Responsible for the sales & business development of Instrument & Control cables, Power Cables, BMS Cables, Fire
Resistant Cables, Marine & Shipboard Cables, Welding Cables & Cathodic Protection Cables.
➱ Responsible for approvals & registration of 2M Kablo with the end user, clients, consultants, EPC contractors in
commercial, industrial, oil/gas sectors & Government entities.
➱ Appointment of agents/distributors.
➱ Provide necessary support to factory with required information for developing and improving the construction of
cables.
➱ Initiate and work on registration/approval with Ministry of Economy, Civil Defence. ESMA in conjunction with
distributors, agents & importers.
➱ Market study of competing products. Probe & study of the specification, pricing & distribution network.
➱ Maintain regular interaction with agents/distributors, end users, clients, consultants, EPC contractors and MEP
Contractors.
➱ Build/ maintain productive business relationship with existing clients and prospects for identifying and developing
new business opportunities
➱ Approvals & Registration so far in UAE: ADNOC, DEWA, DRYDOCKS, ENOC & under process with various
other clients, EPC’s, consultants
➱ Some of the customers : Siemens, Elsewedy Power, , ENOC, Fortune Engineering, ABB, Al Asab General Transport &
Contracting, Bilfinger Deutsche Babcock Emirates LLC, CPECC, DNow, Exterran, Petrofac, Spec Oil, Tarpon, Zener
Fire & Security, Lamprell, MMEC, Galfar, Control Applications, L&T, McDermott, Oil Serv, Robt Stone, Falcor, Sibca,
Bingalib,
➱ Distributors & Traders worked with : Anixter, ECS Global, Online Cable, Al Zubair General Trading, Rexel Emirates,
Arabian Falcon, Beta Industrial Co., ADMMI, Cable Depot, BMTC, Electromec, Customer Delight Trading, United
Synergy, Dafnia, Electric Way, Al Fareeda Electric, Haji Commercial, Al Masaood, Manaf Trading, Phoenix Trading,
Reunion Electrical Trading, Sentor Electrical, Cleveland Cables, Safe Line Electrical & Mechanical, ZZAS Building
Material Trading etc

Accomplishments:
➱ Distinguished for closing major business deals.
➱ Successfully turned around and generated business from new accounts and new products.
➱ Successfully clinched bulk orders for cables, Junction boxes, conduits, wiring accessories etc.
Job Profile:
Sales and Marketing Operations
➱ Spearhead sales and marketing operations related to Electrical Products (Cables/wires, Cable Glands, Conduits,
Fixing & Support Systems, Wiring Accessories, Junction Boxes, Industrial Plugs & Sockets etc)
➱ Interact with inside sales team for obtaining quotes, datasheets, submittals and other business-related documents
➱ Collate market intelligence on competition and other market trends for reengineering business strategies for
enhancing market penetration
➱ Generate market awareness by organizing various product promotion campaigns aimed at the target market segment
➱ Maintain regular interaction with principals, manufacturers, end users, clients, consultants, EPC contractors and
MEP Contractors.
➱ Collaborate with principals, manufacturers, end users/ client and EPC contractors, MEP contractors based on
business requirements
➱ Working with renowned manufacturers like ABB, Legrand, Clipsal, Caddy (nVent), Interplast, National Cables,
Tekab, Weidmuller, Hawke etc
➱ Build/ maintain productive business relationship with existing clients and prospects for identifying and developing
new business opportunities
➱ Major Projects: (EMAL, Marina Gate, Akoya Villas, Waldorf Astoria, 52-42 Dubai Marina, Mirdiff Mall, Expo 2020
etc)
➱ Major MEP Contractors: (Shapoorji, Danway, Dome, Transgulf, Zener Group, CRC, Geco, Verger et Delporte, James
L Williams, Arco, Elemec, Elmech, Arms, Menasco, Voltas etc)

Accomplishments:
➱ Distinguished for closing major business deals ranging between $1+ Million to $100, 000
➱ Successfully turned around and generated business from dormant accounts like Worley Parsons, NPCC, CCC, Al Jaber, Arison Gulf, Zener Electronics, Hexa, Fibrex, Euro Mechanical etc
➱ Rated high for generating annual business worth $5 Million

Job Profile:
Sales and Marketing Operations
➱ Spearhead sales and marketing operations related to power, instrument, fibre optic, communication, data, special cables, wires & accessories in the Oil & Gas and commercial sector in Abu Dhabi and Al Ain areas
➱ Interact with inside sales team for obtaining quotes, datasheets, submittals and other business-related documents
➱ Collate market intelligence on competition and other market trends for reengineering business strategies for enhancing market penetration
➱ Generate market awareness by organizing various product promotion campaigns aimed at the target market segment
➱ Maintain regular interaction with principals, manufacturers, end users, clients and EPC contractors
➱ Collaborate with principals, manufacturers, end users/ client and EPC contractors based on business requirements
➱ Organize joint customer visits with manufacturers like Belden, Corning, Powerplus, Nexans, etc. to assist customers on various specifications & after sales service
➱ Build/ maintain productive business relationship with existing clients and prospects for identifying and developing new business opportunities
➱ Guide team members in effectively closing critical business deals with significant revenue impact
➱ Major products include Wires & Cables (Power cables, Instrument Cables, Fibre Optic Cables, Flexible cables, Low Current Cables, Cable accessories etc
➱ Maintained regular interaction with EPC contractors & end users based on business requirements
➱ Major end users: ADCO, ADMA-OPCO, Gasco, Takreer, Adwea/ Addc, Al Hosn Gas etc
➱ Major EPC customers: NPCC, Siemens, Cegelec, Fluor, Worley Parsons, Control Applications, Target, Essar, L&T, Technip, Tecnimont, Technicas Reunidas, Consolidated Contracting (CCC), Tecton, ABB, Alsa, SNC Lavlin, Bechtel, Babcock, Al Jaber, Crisplant (Beumer), Woodgroup, Voltas, CPECC, Inabensa, Hexa, Fibrex etc
➱ Major System integrator customers: Johnson Controls, Zener, Tyco, Honeywell, Anel, Siemens etc.

As Senior Sales & Marketing Executive
➱ Defined/ implemented sales growth and marketing strategies for industrial products like Power Cables, Fire Proof Cables, Heat Resistant Cables, Cable termination accessories, Wiring Accessories, Switchgear components etc.
➱ Collaborated with the principals and participated in direct purchase/ tendering
➱ Built rapport with key clients like contractors, consultants and dealers for identifying and developing new business opportunities
➱ Evaluated technical submittals for the product for consultant’s approval and collaborated with consultants in getting the product listed in the approved vendors list
➱ Generated compliance statement by evaluating product specifications. Maintained updated knowledge of standards/ approval of products and monitored Copper LME for the cables
➱ Negotiated high valued contracts. Interacted different departments and managerial levels of contractors like Juma Al Majid, Thermo, Transgulf, System Construct, Al Andalos, CNA, BK Gulf, Bilt Middle East, Sensaire, Verger Delporte, Zublin (Strabag), Al Futtaim Eng, Alec, Bin Ladin Group, FNCT, Arabtec, etc
➱ Set up terms of payment for each contractor. Managed inventories/samples, allocation, purchase orders etc
➱ Coordinated with product principals (overseas & local) for creating/ implementing retail network representation plan and subsequent negotiations
➱ Interacted with key decision makers across government departments for sales of Low, Medium & High Voltage products (Over Head Line materials, Cut-outs, Dropout Fuses, Surge Arresters, Insulators and Fuse Switches etc), Feedar Pillars, Mini Distribution Boards, Earthing assembly

As Sales Executive (Grade 2)
➱ Involved in identification/ evaluation of new business opportunities across the projects market
➱ Maintained regular interaction with purchase/ accounts department and site engineers of the contractor based on business requirements
➱ Managed quotations, payment follow up, prepared submittals and subsequent negotiations

As Sales Executive (Grade 1)
➱ Focused on enhancing business for organizational products across the dealer/ retailer market in the UAE
➱ Set up strategic partnership with new dealers/ contractors and negotiated payment terms
➱ Coordinated activities related to introduction/ promotion of product to the dealers
➱ Assisted dealers in enhancing customer satisfaction by effectively resolving issues and rendering qualitative service delivery. Collaborated with dealer outlets in organizing product promotion and marketing campaigns
➱ Designed marketing strategies and point-of-sale materials in coordination with principal representatives

Accomplishments:
➱ Recipient of multiple awards in recognition for branch' and team's performance
➱ Acknowledge for acquiring bulk orders from private and government institutions
➱ Represented Eureka Forbes Ltd. in the National Television Channel (Doordarshan), presenting the product details depicting various water purification methods
➱ Selected for deputation for promoting company's products (Water Purifier, Vacuum Cleaner, Air Purifier and Mixer) in Colombo in joint venture with a local agent
➱ Acquired referral orders from existing clients owing to superior service delivery
➱ Graduated from Trainee Field Representative to Sales Supervisor - In charge during tenure with the organization

Job Profile:
➱ Led a team of 12 Sales Representatives/ Sales Executives and a Group Leader for generating sales of Aqua guard Water Purifier and Euroair in Trivandrum, Cochin, Calicut and Kottayam regions.
➱ Involved in recruitment, grooming and mentoring team members including setting up team targets and budgets
➱ Organized meetings, rendered field support, evaluated area allocations and daily activity reports of the team
➱ Designed/ implemented sales promotional strategies, managed inventory control
➱ Generated/ prepared weekly & monthly sales management reports to enable effective decision making by the senior leadership team
➱ Collaborated with the product service and customer service departments in conducting day to day business transactions
➱ Collated market intelligence on competition and other market trends for restructuring business strategies
➱ Developed customized solutions based on specific requirements of customers for enhancing customer satisfaction