Executive, Client Solutions
The Nielsen Company
مجموع سنوات الخبرة :14 years, 6 أشهر
Consulting
Analyse key trends in categories basis market facts such as sales, distribution, most selling pack sizes and strong growth markets
Diagnose growth drivers and reasons for performance of key brands
Integrate with other teams- internal or third party consultants to develop a holistic perspective on the business issue and provide superior insights to the client
Thought Leadership
Create Thought Leadership content highlighting mega-trends in the Market after thorough data analysis
Store Observation Project
Present findings from the customised Store Observation study conducted by Nielsen to measure compliance of client’s BTL activities
Distribution Optimisation Project
Conduct Pareto analysis on Retail Census data to identify high turnover stores for specific categories within the FMCG retail universe
Business development
Understand client’s spoken & unspoken business needs to enable up-selling and cross-selling
Be proactive in pitching new products to the client
Business as Usual
Prepare monthly market share analysis on client subscribed FMCG categories
Manage costing, contracts, invoicing and payment processes
Branding
Identify marketing opportunities for the brand
Ensure marketing communication of the franchises are consistent with the national brand
Partner with colleges and other student groups to conduct events that increase brand awareness
Manage Event sponsorship and cross promotion activities, monitor on-venue visibility, analyse the target group reach post event and present the ROI analysis to the management
Sales & Communication
Handle frontline sales by counselling walk-ins for MBA & B-School related queries
Customer Management
Devise programs that drives engagement and increase loyalty and Word of Mouth among student (customer) base
A. Projects and Internships Thesis on Viral Marketing through Social Media platforms (June-August, 2012. Awarded a “Distinction”) Conducted a study to identify- o Consumer motivations to forward viral ads on social media platforms o Understand the effect of viral ads on eWOM generation Marketing Consultancy Project with Chain Bridge Honey Farm, UK (January-April, 2012. Awarded a “Distinction”) Devised an Integrated Marketing Campaign and retail distribution strategy for the products of UK’s Skincare Company- Chain Bridge Honey Farm Participated in the Institute of Direct Marketing Competition, 2012 (January-April, 2012. Awarded a “Distinction”) Planned a database strategy and a yearlong digital and direct marketing campaign in the allocated budget, for the launch of BMWi3 in the UK Project on Air India’s employee dissatisfaction (January-April, 2012. Awarded a “Merit”) Developed insights to resolve the employee dissatisfaction issue by combining the feedback received from Air India employees and theoretical framework on service management B. Key academic achievements Bagged 1st position in “On-the-spot Ad competition” at the University of Leeds Student Ambassador at the University of Leeds’ Open Day event, 2012