Co-founder and and Head of Marketing, Design & Communication
Shopo.in
Total years of experience :6 years, 6 Months
Researched the market, designed and executed the concept of an online marketplace for Indian urban designers. Was the first player in the market. Lead a team of 25 and co-ordinated with multiple Venture capital investors, while being Singly responsible for the day to day running of the company, marketing communications and design of the site itself.
Was spokesperson for Organic marketing and social media marketing and spearheaded various social campaigns (paid & unpaid) that became case studies for the Indian startup market.
Wrote expert advice columns in various Indian online startup platforms, including yourstory.in
*Stepped down due to health reasons.
Managed all programming activities for Chutti TV, a part of the Sun TV Network family. Lead a team of 17, and coordinated with 7 other departments in order to keep the channel running smoothly. Responsible for all concept development initiatives and creating innovative tools to increase audience pool and ratings. Reported to the Channel Head.
• Advised the acquisitions team on content to be bought from international content providers.
• Spearheaded the concept of interstitials that were a huge success in the market and were reproduced by most competitors, including Disney’s Jetix.
• Fashioned over a dozen new concepts and marketing strategy
• Pioneered concept proposals as a system which became a template and a big hit with the marketing agencies
• Redesigned the Fixed Programming Chart of the channel, that led to an increase in the TRPs by about 15%
• Gave a new packaging and colour to the channel that was highly appreciated and increased audience appreciation by about 30%
Freelance producer, Star Vijay TV \[http://vijay.indya.com\]
STAR group ltd
• Worked with the ‘Coffee with Anu’ team
• Conceived idea for season 2 of the show, initially to be done with Ms.Kushbu Sundar as the host. It was aired with Ms.Anu Hassan as the host with a few slight changes through 2008-09.
• Formulated the research template for stars single handedly, that is still used by the team.
Content Designer, Emantras Inc \[http://www.emantras.com\]
Project: Scoyo.de (An e-learning platform for kids)
• Wrote stories integrating History text book content, in an interactive way
• Wrote, reviewed and edited full screenplays for 8 learning sequences
• Created 5 new interaction models that became models for various international content vendors
Producer & Music Manager, Chennai Live 104.8 FM,
Muthoot Broadcasting Pvt Ltd
• Core team member in the start up and lead a team of 2 Producers and 4 RJs
• Developed Programming strategy, FPC and music strategy for the station
• Conceptualized and produced Sports mortem, a daily update of local sports in the city, including interviews from sports celebrities like Kiran More, all Indian Hockey team players, Carvalho and India U-19 players.
• Was trained by Dan O Day, Keith Pringle, John Cathelot and other world renowned radio personalities in a 2 month radio workshop
• Conceived and presented late night confessions show that became no.2 in the time band within 2 months of being on air
• Managed programming activities and plans for 4 RJs
• Was in charge of the on air specials that went on air
• Initiated talks with film industry and was responsible for 4 major film tie-ups within 3 weeks.
• Established a on air contest plan and gift management methods
• Was in charge of Celebrity co-ordination and interviews and PR with Celebrities
First Rank holder in the university. Headed the college Radio Network during 2004-2005 Interned in various organizations including Radio Mirchi (Times Group), Mc Cann Erickson, Raj TV Network and Ananda Vikatan to name a few