Sr Brand Manager
Global Food Industries
Total years of experience :16 years, 6 Months
8 years of cross-cultural experience on all aspects of Brand Management - Innovation, advertising & communications, new product development & launches, packaging & graphics development, supplier & partner development, website development, market research & event management.
Execute and drive to completion Product & Packaging innovations as a part of strategic growth and brand development. \nDevelopment & launch of total 21 new SKU’s in the London Dairy range till date. \nPlan and manage annual marketing calendar within given budgets. \nBriefing & guiding the creative agency in developing campaigns & artworks. \nAnalysis of retail Audit data UAE, KSA & Kuwait (AC Nielsen), exploring new avenues, strategizing & implementation of plans to increase market share. \nInitiate & co-ordinate market research for new product development, packaging and advertising concept testing. \nDevelopment of brand website and enhance user based experience by continuously exploring new avenues in digital and online marketing. \nConceptualizing and Implementing promotional activities in association with the brand team.
An intensive 9 months programme that will help enhance my managerial capabilities and prepare me to shoulder senior management roles. The course offers a fantastic platform to learn management concepts and techniquesrelevant for formulating and implementing strategies in functional and general management areas. It covers areas of Entreprneurship , Enterprise and Strategy Organisational Behaviour , Decision Analysis , Operations management, Human Resource Management , Information systems and Financial Management.