![Kumar Vanshaj, [Media Buying Lead]](http://secure.b8cdn.com/images/uploads/user_photos/76/61286076_20240407172700.JPG)
[Media Buying Lead]
Yamu Media
Total years of experience :12 years, 5 Months
• Paid Advertising & Media Buying: Execute and manage comprehensive PPC campaigns using platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, and Amazon PPC Ads to drive demand for the product and increase lead generation.
• Industry Experience: Possess extensive experience in Performance marketing for Ecommerce, Real Estate, Education, and B2B (SaaS) industries, working with a wide range of budgets from $3k to $320k per month.
• Campaign Strategy & Planning: Develop and implement effective PPC strategies that align with the companys overall marketing goals and drive conversions.
• E-commerce Conversion & Sales Campaigns: Utilize expertise in e-commerce conversion/sales campaigns to generate high ROAS while scaling the campaigns.
• Data & Result-Oriented: Achieve a ROI of upto 10X via increase in Sales or Lead generation through data-driven campaign optimizations and performance tracking.
• Budget Management: Monitor and manage the clients PPC budget to ensure maximum efficiency and ROI.
• Ad Creation & Keyword Research: Write compelling ad copy and conduct thorough keyword research to target relevant audiences.
• Performance Tracking & Analysis: Regularly analyze campaign performance to identify areas for improvement and optimize strategies.
• Reporting & Industry Trends: Generate performance reports and stay informed on the latest PPC industry trends and best practices.
• Digital Media Strategy: Implement a comprehensive digital media strategy, including video content, Funnel optimization, website design and landing page optimization suggestions.
• Managed and led media buying campaigns on Google, Facebook and Bing.
• Led a team of 3 media buyers with a focus on Real Estate and e-commerce clients.
• Managed monthly budgets ranging from $280k to $460k.
• Crafted effective ad copy to meet client requirements and ideal customer profiles.
• Conducted website audits and provided suggestions for conversion rate optimization.
• Collaborated with development team for reporting automation.
• Facilitated regular performance discussions with clients to review campaign progress and results.
• Media buying primarily done on Google Ads, Facebook Ads, Amazon Ads & Bing Ads
• Daily Stand up calls with the team to prioritize work according to team and clients requirement
• Weekly, Bi-Weekly and Monthly performance reports and insights for different clients
• Maintaining pacing documents to keep the spends under budget
• Handled upto $1 60k per month on single account on Google Ads and upto $1 1 0k on Facebook Ads
• Managed ad spends of upto $1 0k on Amazon ads and close to $1 8k per month on Bing ads
• Handled some big budget campaigns using Google and Bing Ads Editors
• Head Digital Marketing team and initiatives of three high-ticket premium projects in three cities (Gurgaon, Ahmedabad & Pune).
• Responsible for creating the monthly budget planning of all Digital mediums, marketing strategy, reporting and analytics.
• Monitoring the spends and generating the target leads.
• Planning, executing, and monitoring PPC campaigns (Facebook & Google Ads) launched in-house and by empaneled digital agency.
• Ideate and execute lead generation campaigns on platforms like Facebook, Google Ads & Mass Digital Content Platforms
• like Taboola and Columbia.
• Creating a monthly, quarterly, and yearly reports and analytics of digital activities for the review with leadership.
• Work closely with team and agencies to run Social Media Campaigns on Facebook, Instagram, Twitter and LinkedIn.
• Managing the development, design, writing social media strategy and overlooking the execution.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Media Buying Primarily on Facebook and Google
• Primary niche that I worked with were e-commerce businesses Daily and Weekly report generation
• Optimizing, and Scaling ad accounts
• Generating ad copies for client approval
• Create PPC strategies and proposals for the clients
• Manage, analyze, optimize and reporting of Google and Facebook campaigns.
• Managing the digital media RFP process, negotiating efficient digital plans and maintaining strong working relationships with digital media vendors
• Assist the broader digital investment team with major projects.
• Update clients on key industry trends, media research, marketplace conditions, and how it all impacts the client; make recommendations accordingly.
• Working both independently and as part of a team (depending on the project/client)
• Assist with the preparation, development, execution, and monitoring of media plans.
