HEAD BUSINESS & STRATEGY
Anomaly Business Consult LLP
Total years of experience :24 years, 1 Months
Leading business development initiatives for Indian clients with global footprint in B2B and B2C categories (FMCG, IT/ITES,
construction & chemicals, waste water management, etc.)
Holding initial briefings with clients across the board - leadership, sales teams, customer support teams, channel and any relevant vertical to gain a full understanding of their business operations
Conducting market research to assess competition, market dynamics, brand positioning, product positioning, consumer psyche, purchase cycle, etc.
Evaluating and strategizing long term and short term business, marketing and communication plans
Having Level 2 meetings with client leadership / management to discuss strategy and get key stakeholders on board to ensure successful execution
Working closely with the client to identify the need for technology upgrade or introduction of CRM or tools required to automate processes
Signing off budgets and strategies
Activating phase wise plans; allocating manpower and resources; providing training; ensuring that the last mile is well aware of the plan's end result and objectives
Monitoring day wise execution
Conducting weekly catch up calls with client and all key stakeholders to build and maintain momentum
Holding monthly reviews with key stakeholders including channel partners / distributors and client teams
Working with the client leadership on budgeting and forecasting
Leveraging market opportunities and recommending scope of expansion or introduction of new products / services
Keeping an eye on competition development and raising red flags to evaluate or tweak GTM strategies
Liaising with cross functional teams and external resources
Managing a high performing team of 65
Preparing the AOP i.e. Product wise, market wise budgeting planning and forecasting
Evaluating the renewal, retention and churn ratio to prepare an action plan for the month,
quarter and year and deliver as per plan
Stand-up calls with teams across all markets
Weekly calls with marketing and product teams to align with new products and features and
recommend by being the voice of the customer and staying up to date on competition
Handling a team > 100. Hiring a high performing team PAN India, training, mentoring,
retaining manpower to reduce attrition and increase productivity
Training and development initiatives
Quarterly review meetings with leadership /
managing director
Strategizing and planning for new product launches
Email marketing campaigns to support sales and business development initiatives
Building client relationships specially HNI with billing > Rs. 1 mn per month
Achieving targets for field and tele sales across markets
As a Sales Leader at Tata Infomedia Limited (Network18), I was motivated to bring about a 50x growth in revenue. I established robust relationships with C-level decision makers to boost customer loyalty, developed budgets for the sales unit, and led a team of 180 people. Moreover, I drove successful marketing and promotional activities while managing the launch of new products. My performance helped reverse the fortunes of Infomedia’s floundering branch and I achieved remarkable cross sell records via barter campaigns and above 100 hotel directory placements. My efforts were rewarded by five promotions within five years, culminating with my big launch of GoodFoodGuide-a game changer in business expansion that gave me the recognition as an effective leader.