Brand and Communication Manager
Asiacell
Total years of experience :25 years, 2 Months
• Managing Asiacell Brand & Communication agency and supervising of producing all Asiacell ATL and BTL campaign.
• Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
• Coordinating the development of communication materials such as social media, websites, brochures, packaging and in-store displays.
• Wrote advertising copy for visuals and technical periodicals, working closely with graphic designers and consulting develop visually effective marketing messages.
• Managing the status of projects, product testing and the evaluation of external agencies
• Oversee development of impactful media materials, brand key messages/ stories
• Ensure Communications agencies are optimally selected, briefed and managed - from having required contracts in place to ensure KPIs are met, performance is regularly evaluated and that the budget is deployed and managed in accordance with the Company’s and Brand goals. Provide strategic direction and management of Communications agencies.
• Developed, managed, and tracked marketing communications budget
• Direct and visible Supervising Asiacell TV commercial during pre-production and shooting and post production
• Preparing and reviewing creative & Product brief for Asiacell TVC.
• Technical and creative acceptance to the advertising agency in respect of the TV productions, graphics, and other advertising material.
• Approving draft designs for communication material and confirming it is aligned with Asiacell’s Visual Identity.
• Full management and administration of Asiacell’s Visual Identity Book, working on continuous update of the book to include branding modifications and guidelines for everything that has Asiacell brand on it.
• Advising on design and copyright issues
• Working closely with the media agency for managing media plan.
• Handles the IVR prompts agency and defines the scope of work for them, arranges for the development of IVR scripts and selects narrator(s) to handle the assignment. Overviews editing and voice-overs to assure quality production in line with the parameters of the assignment.
• Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
• Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
• Coordinating the development of communication materials such as catalogues websites, brochures, packaging and in-store displays.
• Managing the status of projects, product testing and the evaluation of external agencies
• Oversee development of impactful media materials, brand key messages/ stories
• Ensure Communications agencies are optimally selected, briefed and managed - from having required contracts in place to ensure KPIs are met, performance is regularly evaluated and that the budget is deployed and managed in accordance with the Company’s and Brand goals. Provide strategic direction and management of Communications agencies.
• Direct and visible Supervising Asiacell TV commercial during pre-production and shooting and post production
• Preparing and reviewing creative & Product brief for Asiacell TVC.
• Technical and creative acceptance to the advertising agency in respect of the TV productions, graphics, and other advertising material.
• Approving draft designs for communication material and confirming it is aligned with Asiacell’s Visual Identity.
• Full management and administration of Asiacell’s Visual Identity Book, working on continuous update of the book to include branding modifications and guidelines for everything that has Asiacell brand on it.
• Advising on design and copyright issues
• Working closely with the media agency for managing media plan.
• Works to implement visual and communications advertising programs with the external communications agency for strengthening the brand equity of Asiacell.
• Preparing and reviewing creative brief for Asiacell TVC.
• Technical and creative acceptance to the advertising agency in respect of the TV productions, graphics, and other advertising material.
• Supervising TVC’s of Asiacell and provides technical and branding guidelines.
• Approving draft designs for communication material and confirming it is aligned with Asiacell’s Visual Identity.
• Full management and administration of Asiacell’s Visual Identity Book, working on continuous update of the book to include branding modifications and guidelines for everything that has Asiacell brand on it.
• Managing the website of Asiacell through specialized website agency and through the website agency, producing a design that will be attractive to the target user, has a logical navigation system and has all the features required also working on marketing plans to attract traffic to Asiacell website and collecting the requirements of all departments for implementing the website properly.
• Work closely with the producer, director and production team.
• Provide IWPR trainees with training in the various video editing and graphic arts software;
• Coordinate and communicate production resources and facility arrangements in accordance with the Local TV producer;
• Edit\supervise video edits process for IWPR videos;
• Create\ graphic artworks, special projects print and video based projects;
• Attend and coordinate planning meetings;
• Check copyright and permission issues;
• Ensure royalties are paid for additional images, music or footage used;
• Ensure continuity, in the studio;
• Keep accurate shot lists, especially for long (Big) productions;
• Produce timing schedules, shot lists and logs for post-production;
• Liaise with the camera and sound crew during studio recordings and video editing;
• Organize the production broadcast or distribution;
• Complete all necessary paperwork in relation to the above tasks.
• creating 3D graphic and Animation
• Work as a producer of ART TV Show and the daily news
• Editing video clips and TV Feature
• Editing commercial and artist video films locally
• Editing Awareness Spots to different UN and NGO Agencies
• Producing TV Commercial through using video and 3D design
• Producing and directing video clips
• Video shooting of TV programs and reportages
• Making 3D graphic modeling design for all TV Shows
• Editing of 3 weekly TV shows.
• Preparing Tele Text Presentations.
The degree in Plastic Arts (Visual Art) - Painting and Inter media confers a higher-level comprehensive professional profile (licentiate) qualifying the graduates to perform professional functions with accuracy and socio technological actuality in the different domains of culture, particularly in the plastic arts domain. Both subject fields are based on a number of varied skills designed to provide a wide range of career opportunities in similar circumstances to those offered by renowned European higher education institutions. Through Contemporary Art Seminars, students have the opportunity to contact with renowned artists, art critics, curators and contemporary producers and programmers in relevant subject fields and benefit from their artistic practices, critical thought and derivative concepts. The degree in Plastic Arts - Painting and Inter media allows access to second-cycle degrees in the field or in related fields.