Kuruvilla Barsley

Kingston Holdings Fzc, a corporate company in the field of Electrical Industry with own Brand Rexton-UK, and Joint Venture with Pierlite-Australia, Xpelair-UK, Oerre-Italy, Ansel-UK, Glen Dimplex-UK, Morphy Richards-UK, GP Batteries-HongKong, and Distribution of Schneider Electric-France.

Job Responsibilities
• Distribution Management - Identifying potential sub-distributors for the Brand, Signing BD agreements on behalf of the company and ensuring proper Distribution of Brand through existing Distributors.
• Sales Management - Organizing the sales team to develop the sales in the United Arab Emirates
• Retail Management - Operations Management of Retail outlets under the Group.
• Brand Management - Initiating the Purchase Request of New Items to be included in the Brand with Target Price, Market, Specifications and Volume.
• Annual Operating Plan with strategies and execution of the same.
• Marketing Management - Periodical promotions planning as per calendar activities and liquidation plan for outdated models.
• Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel.
• Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings.
• 100% Distribution - Ensuring proper distribution of the brand across retail outlets, thereby maximizing the volumes in sales in the Emirates.
• Business Development Management - Proper use of Sales Team to ensure the Business Development activities of 5 Showrooms under the Group.
• Sales & Merchandising Trainings with Product Training.
• Recruitment and Training of new sales staff for the Division.
• Sales Forecasting and Budget preparation - Preparing quarterly report of sales forecasts and budget
• Business Review preparation on Monthly Basis.
• Effective utilization of Business Development Funds to get maximum returns.
• Effective communication of the company’s plans and policies to the sales team and distributors.
• Bifurcating Annual Target and Distributing among the sales team, organize and lead them to achieve the goals.
• Analysis of Key Performance Indicator(KPI) and Returns on Investments(ROI)
• Reporting - Report preparation, Analysis and Presenting to Management.

National Trading and Developing Establishment, a leading FMCG Distributor in the Emirates holding strong agencies like American Garden, Tilda, David Off, Haagen Dazs, Nature Valley, Cadbury, Pokka, Vitaene, Al Rabie, etc.

Brands - Gourmet Division
American Garden, Tilda, David Off, Haagen Dazs, Nature Valley, Rabee, Captain Oats, Coast Milk, Tabasco, Axe Oil, Red Leaf, Salgado, Araldite, Kraft Sauces, Grill Time, Royal Oak, etc…

Job Responsibilities
• Sales Management - Organizing the sales team to develop the sales in Sharjah and Northern Emirates.
• Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel.
• Annual Operating Plan with strategies for developing the brands across the area assigned.
• Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings.
• 100% Distribution - Ensuring proper distribution of the brand across retail outlets, thereby maximizing the volumes in sales in all sectors of SNE Region.
• Educates sales team by establishing programs/seminars in different areas like sales and growth, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, effective merchandising, strategies and methodology etc.
• Sales Forecasting and Budget preparation - Preparing quarterly report of sales forecasts and budget.
• Negotiation with Clients and Preparing Business Development Agreements.
• Business Review preparation and presentation to clients on quarterly basis to achieve the set goals.
• Effective utilization of Business Development Funds to get maximum returns.
• Effective communication of the company’s plans and policies to the sales team and distributors.
• Bifurcating Annual Target and Distributing among the sales team, organize and lead them to achieve the goals.
• Recruitment and Training of new sales staff for the Division.
• Analysis of Key Performance Indicator(KPI) and Returns on Investments(ROI)
• Reporting - Report preparation, Analysis and Presenting to Management.

Al Aqili Distribution LLC is one of the top FMCG distribution house in UAE dealing with International agencies like Savola, California Garden, Foster Clark’s, Americana, Supermax, Lotte, etc.

Brands Handled
Afia | California Garden | Foster Clark’s | Americana Frozen | Americana Cake & Biscuits | Supermax | Lotte | Saudia | Jolly Time, Etc.

Job Responsibilities
• Sales Supervising - Ensuring the proper stock availability and visibility of Products in retail trade and distributors.
• 100% Distribution - Ensuring proper distribution of the brand across retail outlets, thereby maximizing the volumes in sales in the Northern Emirates.
• Execution of displays and promotional activities to improve the brand and consumer awareness.
• Conducting Market research to gather information on brand image, advertising effectiveness & other relevant market information, thereby assisting in brand positioning and in the formulation of market plans.
• Sales Forecasting and Budget preparation - Preparing quarterly report of sales forecasts and budget.
• Monitoring competitor’s activities and planning for the formulation of counter strategies.
• Supervising Sales Team and Merchandisers and deciding their route plans etc.
• Distributing Target among the sales team, organize and lead them to achieve the goals.
• Management Information Systems Operation and Analysis.
• DSR Preparation, Target Settings, Oracle Report Analysis.
• Reporting - Report preparation, Analysis and Presenting to Management.

Other Experiences during the Tenure
• Distribution Management - DTS Vans
• Handled 16 Fleets including Dry, Chilled, Frozen Foods and non-food products.
• Operation of Citrix-Oracle and Route Track Software.
• Inventory Management, Reconciliation and Accounting.
• Scheduling the journey of Sales team according to Geographical structure and Need of Business.

Al Ahlia Group having its Head Office in Abu Dhabi, has certain division like Coca Cola, Food Division, Oil Field Development, Sharp Office Automation, La Brioche Café, Sketchley Laundry, etc

Brands Handled
Danesi Coffee | English Garden Tea | C.Hahne Cereals | Manolet Almonds | El Avion Spices | Universal Olive Oil | Pietro Coricelli Olive Oil | Interhalco Jam & Honey | Jumbo Ketchup | Beafour Mustard | Ocean Star Tuna, Etc.

Job Responsibilities
• Business Development -distributor management and ensuring proper distribution of the brand across retail outlets, Horeca and wholesalers, thereby maximizing the volumes in sales in the Northern Emirates.
• Ensuring proper stock availability with distributors and the retail trade.
• Execution of displays and promotional activities to improve the brand and consumer awareness.
• Conducting Market research to gather information on brand image, advertising effectiveness & other relevant market information, thereby assisting in brand positioning and in the formulation of market plans.
• Coordinating & assisting in effective utilization of POS materials.
• Monitoring competitor’s activities and updating the company on the same for the formulation of counter strategies.
• Effective communication of the company’s plans and policies to the sales team and distributors.
• Payment follow-up and collection.
• Reporting - Report preparation, Analysis and Presenting to Head Office.

Transmed Overseas is one of the top FMCG distribution house in UAE dealing with International conglomerates like Proctor & Gamble, Clorox, Burnus, McCain, C-Food Intl. etc.

Brands Handled
Gillette | Oral-B | Duracell | Tide | Ariel | Pampers | Always | Pantene | Head&Shoulders | Olay | Clorox | 409 | Glad | Pringles | McCain | Walkers | Siblou | President, Etc.

Job Responsibilities
• Promoting the brands in B class retail outlets and attaining the qualitative & quantitative targets set by the company.
• To ensure the stock availability at the Point of Sale.
• Stock management to avoid out of stock and overstocking situations of the SKU’S in the retail outlets.
• Tracking and reporting of competitor’s activities in the market.
• Effective execution of displays and promotional activities to improve brand image and consumer awareness.
• Listing and launch of new products.
• Coordinating effective utilization of POS materials in the outlets for ensuring improved visibility and gaining a competitive edge over competitor’s products.
• Preparing market reports.
• Monitoring and supervising merchandisers and deciding their route plans etc.

Other Experiences during the Tenure
• Joined Transmed as Sales Merchandiser
• Gillette G-Force Team Leader - Responsible for deployment of POSM in DSNE Area when Gillette was taken over by Proctor & Gamble.
• Visibility Enhancement - Took a real challenging role to enhance the visibility of Gillette, Oral B and Duracell in SNE area after the world’s largest business acquisition.

Strumento Labs is a renowned IT and ITES Company in South India, developing packages as well as customized ERP, WMS softwares for various sectors.

Products
Strumento De Finanza | De Ecclesia | De Medico | De Albergo

Job Responsibilities
• Business Development - Identifying potential customers through various campaigns, seminars, and direct visits and convincing them with the advantages of computerization.
• Collecting the primary data from the customer to do analysis for customization.
• Assisting the production department for System Study.
• Preparing PowerPoint presentations.
• Providing training to clients and trouble shooting.
• Preparing Market Reports.