Senior Director
Mindshare
Total des années d'expérience :20 years, 0 Mois
Responsible for handling the buying function of Kellogg’s India, ICICI and Idea Cellular from Jan’17 onwards.
India Trading lead for LVMH group
Responsible for the premium portfolio for Colgate in formulating integrated marketing communication strategy using multiple intersecting media in sync with the business objective of the brands; driving innovations across brands to build imagery and engagement. Led digital brand strategies for Colgate India
Key achievements:
•Launched Sensitive Pro Relief which was certified by Colgate as the best global launch of the brand
•Launched Colgate Visible White in May 2013 which garnered leadership position in Modern Trade.
•Oral health Month went digital for the first time in India
Responsible for niche and regional TV buying vertical for ITC Personal Care and foods. Ensured efficiencies and driven innovations for brands across channels.
Have also handled diverse categories like Batteries (Eveready Industries), Inverter Batteries (Exide Inva-tubular), Footwear (Khadims), Lubricants (Tide Water Oil), Jewellery (PC Chandra Jewellers), Innerwear (Amul Macho).
Key achievements:
•Launched Vivel Deo Spirit ensuring innovations along with efficiencies across channels
•Re-launched “Amul Macho” in 2008. The campaign was voted among the TOP 10 most visible brand launches of the year by ET Brand Track
Responsible for media planning and buying for Coca-Cola
Job responsibilities included planning & buying. Extensively worked on the launch campaign of Panasonic Mobile Phones. Have worked on brand campaigns of Kajaria Ceramics, Haldiram’s, Overnite Express
Activated Airtel for the first time on the Channel exclusively from Carat; brought UNICEF - Pulse Polio campaign for the first time from Maxus; revived Perfetti from Madison; activated Birla Power from Foresight.
Was handling sales for ETV network. Got Ministry of Health - TB Campaign from RK Swamy, John Players campaign from Initiative, Maruti campaign from Madison for the network
•Special Mention
•Won several Industry awards
•Visiting lecturer at IIM Kolkata on Media
courses: Strategic Brand Management Programme
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