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Kylie Alexander, CREATIVE MARKETING LEAD

Kylie Alexander

CREATIVE MARKETING LEAD·WYKCO(PTY)LTD

South Africa

Diploma, Digital Animation

Work experience

Total years of experience: 9 years, 9 months

CREATIVE MARKETING LEAD

November 2025 - June 2026

WYKCO(PTY)LTD

Cape Town, South Africa Hybrid

November 2025 - June 2026

Strategic brand and creative marketing leadership across multiple channels and international markets.
Drive comprehensive brand strategy development, portfolio optimization, and end-to-end production of
high-impact creative assets. Lead integrated marketing campaigns, social media strategy, and cross
functional team collaboration. (While this work isnt currently in my public portfolio, I am prepared to
present it and discuss the strategic details during our interview.)

Company industry:
Investment, Securities & Funds

BRANDING, WEB DESIGN & 3D PRODUCTION

May 2020 - November 2025

KylieAlexxStudio

Cape Town, South Africa

May 2020 - November 2025

I founded and scaled a creative studio focused on building strategic brand identities, digital products, and
3D production for a global client base, spanning from England and Poland to the Seychelles.
I lead every stage ofthe process, turning initial discovery and strategy into high-impact, finished systems
that drive business results.

Company industry:
Graphic Design

3D CHARACTER ARTIST & RIGGER

January 2023 - April 2023

Freelance

Johannesburg, South Africa Remote

January 2023 - April 2023

I specialised in creating animation-ready 3D character assets, paired with professional rigging that ensured fluid movement. My focus was on turning stylised concepts into high-performance assets that fit seamlessly into the production pipelines, balancing technical precision with visual impact.

Company industry:
Graphic Design

STUDENT PRODUCTION MANAGER & CREATIVE LEADER

June 2022 - July 2022

ChocolateTribe

Johannesburg, South Africa

June 2022 - July 2022

I supported production teams in building high-quality 3D assets, ranging from character design to
environment modelling and texturing. I worked directly within Unreal Engine, turning technical scene
setups and rendering into unified visual stories that met the demands ofthe project.
Developed 3D character designs and environment models.
Executed professional texturing and material workflows.
Collaborated with the production team using Unreal Engine in a professional pipeline.

Company industry:
Graphic Design

EXECUTIVE ASSISTANT & JUNIOR-INTERMEDIATE GRAPHIC DESIGNER

June 2017 - August 2018

DigitalAssetGroup

Cape Town, South Africa

June 2017 - August 2018

I took full ownership of design projects for a diverse client roster, turning strategic market research and
emerging trends into original advertising campaigns. I led these initiatives from the first concept through
to final implementation, ensuring every asset served a clear business goal. Additionally, I supported
executive leadership by providing high-level strategic coordination to keep complex operations moving
forward.

Company industry:
Graphic Design

PERSONAL ASSISTANT

January 2015 - April 2017

SoftlogicPro

Cape Town, South Africa

January 2015 - April 2017

I supported the CEO and senior leadership in a fast-paced tech environment, turning complex schedules
and high-volume correspondence into streamlined operations. I managed delegation and project
monitoring with a steady hand, ensuring every moving part aligned with our broader organisational goals.

Company industry:
Software Development

Education

The Animation School

January 2023

January 2023

Diploma, Digital Animation

South Africa

The National School ofthe Arts

December 2014

December 2014

High school or equivalent, 2D design

South Africa