Laetitia Massaad

Developed and executed creative content strategies for multiple brands across social media
Created engaging short-form video content (Reels, TikTok, YouTube) aligned with trends and
audience behavior
Scripted, filmed and edited content for digital campaigns
Optimized captions, hashtags and social media SEO to improve reach and engagement
Conducted trend analysis and competitor research to enhance content performance
Collaborated closely with the team to maintain consistent brand identity across all platforms

Planning
Developed platform-specific content strategies for Instagram, TikTok, and Facebook based on
audience behavior and market trends
Built and managed monthly content calendars aligned with brand goals and seasonal campaigns
Adapted content strategies in real-time based on performance insights and trend shifts

Growth & Business Impact
Increased brand visibility and engagement through strategic content execution
Supported lead generation and sales through targeted social media content
Contributed to audience growth through consistent and trend-driven posting

Conduct product photoshoots for major retail brands
Edited and optimized visuals for e-commerce and mobile platforms using industry standard
design tools
Researched consumer trends to guide content direction and improve visual appeal
Ensured visual consistency across brand materials